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macrumors bot
Original poster
Apr 12, 2001

Two months after its launch, the iPhone 13 lineup is seeing unprecedented low levels of depreciation, according to research by SellCell.


SellCell's research, based on data from 45 buyback vendors, shows that the iPhone 13 has the best value retention of any iPhone in the first two months after its launch. Overall, the iPhone 13 models have only depreciated by 25.5 percent on average. By comparison, the iPhone 11 lineup lost 44.6 percent of its value and the iPhone 12 lineup lost 41 percent of its value in the same period after launch.

Between the first and second months after launch, the iPhone 13 models depreciated by just 0.6 percent on average, with depreciation of 24.9 percent by the end of month one and depreciation of 25.5 percent by the end of month two.

Some iPhone 13 models even recovered value after an initial drop in value after launch. The iPhone 13 Pro Max with 1TB of storage regained 1.4 percent of its value, the 512GB model regained 1.7 percent of its value, and the 128GB model regained 1.8 percent of its value. The iPhone 13 Pro performed even better, with the 128GB model regaining two percent of its initial value and the 256GB model regaining 4.6 percent of its initial value.

The iPhone 13 mini was the biggest depreciator in the lineup, with the 128GB and 256GB models losing five percent and 7.5 percent respectively.


The reduced rate of depreciation may be attributed to setbacks such as component shortages, production cuts, and shipping delays, which reduced the availability of the iPhone 13 models and pushed up the price of used devices. Until Apple begins to fully meet the demand for iPhone 13 models, SellCell speculates that there could be even more value recovery through the end of 2021.

The iPhone 14 is said to be unlikely to benefit from such unusual factors to suppress its rate of depreciation after launch, making it probable that this depreciation trend will be the slowest for some time.

Article Link: iPhone 13 Holding Value Much Better Than Any Other iPhone After Launch


macrumors 68000
Dec 30, 2006
Something I noticed this year looking at Black Friday deals… The 7th gen iPad was on sale for $249 frequently two years ago, and it still fetches around that price used on eBay. Crazy value retention.


macrumors 6502
Jul 26, 2010
Understandable - the iPhone 13 (non-Pro) is the closest Apple phone I've ever had to being 'perfect' - excellent battery life, great performance, great cameras, etc. I upgraded from a 12 mini (did not like the battery life or screen size) and the 13 is the first model in awhile that I could see myself keeping for at least a few more years without needing to upgrade.

No doubt supply chain is related to the resale being elevated, but nonetheless it's a fantastic phone.


macrumors 65816
Oct 16, 2009
Strong demand and supply issues etc obviously a factor, but it’s also one of the few iPhones there hasn’t been some kind of annual “iphonegate” controversy over, manufactured or otherwise - it’s just a solid phone and nobody has a bad thing to say about it.
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macrumors 68040
May 14, 2014
nyc upper east
It's the best iPhone Apple has ever worked on. Numbers don't lie.

Even iPhone 12 itself is so popular. That’s over a year old model.

View attachment 1916700
every new iphone coming out is the best iphone apple worked on ?

the jump between 12-13 isn't that significant, 11-12 was much more of a technological leap. the main culprit for the current 13 value retention is due to chip shortage as everyone else has pointed out in this thread.


macrumors 68000
Jan 14, 2021
United States
It's the best iPhone Apple has ever worked on. Numbers don't lie.

Even iPhone 12 itself is so popular. That’s over a year old model.

View attachment 1916700

One reason iPhone models sell well (at or near the top in the U.S.) is because iOS is only available with iPhones, unlike Android which is available in many different phones. If iOS was available with Samsung, LG, Motorola, etc. the Apple iPhone models wouldn't sell quite as well as those sales would be spread over many different makes/models.

Having said that, the low prices of Android phones like the Galaxy A12 help boost sales there. People are more likely buying those on price more than the phone features/quality.


macrumors 6502
Jan 8, 2008
After the iPhone makes the switch to USB-C, the used iPhone market will tank in general.

I really dont see iPhone coming with USB-C

But isnt the depreciation the perception of value? Iphones generally hold their resale value a lot more than any other phones.. this year less people are trading/swapping phones with supply shortages etc, Google Pixel only just came out, lets see these stats updated for after the holidays


macrumors regular
May 28, 2008
Sorry but what a useless article. Who cares how well a new iPhone holds its value after only 2 months, how many people are actually going to sell it after 2 months? The resale value could be more important at least after 1 year or until a new model is released, then it'd make sense to compare different models.
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