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A now-deleted video purporting to show official Apple silicone cases for the "iPhone 13 Pro Max" appears to corroborate the "iPhone 13" naming convention for the company's upcoming 2021 iPhone lineup.


Originally shared online last week by Twitter account @PinkDon1, the video shows a batch of silicone cases in white boxes, held together by elastic bands, with the labels reading "iPhone 13 Pro Max Silicone Case" along with the MagSafe branding below it. The video then shows a stack of the boxes in clear packaging, suggesting the location is a manufacturing facility or distribution warehouse.

The video has since been taken down from the Twitter account, which now makes no mention that it was ever posted, although it has since been posted by other accounts. The @PinkDon1 account has low engagement and few other recent tweets, so it's hard to make any assessment of the video's authenticity based on the source, but it's not unusual to see images of ‌iPhone‌ accessory packaging emerging at this time of year as the device's launch date approaches.

Most reliable sources have been consistent in referring to the 2021 ‌iPhone‌ models as the "‌iPhone 13‌" lineup, and a previous image leak purportedly featuring sticker tabs used to seal Apple products in their boxes showing the name "iPhone 13," but there have been a few claims from leakers with no track record that the upcoming iPhones will in fact take "‌iPhone‌ 12S" nomenclature.

Earlier this year, a survey suggested that most consumers don't want the devices to be called the "‌iPhone 13‌." Some 38% of survey respondents said that Apple should call its next smartphone series simply "‌‌iPhone‌‌ (2021)," while 26% thought that the "‌‌iPhone 13‌‌" was the best name, and only 13% said that they would like to see the devices called the "‌‌iPhone‌‌ 12S."

The ‌iPhone 13‌ lineup is expected to be announced this month, possibly as early as next week, debuting a number of new features, including a 120Hz display, larger batteries, new camera features, an "A15" chip, up to 1TB of storage, and more. For all the details, check out our comprehensive iPhone 13 rumor roundup.

Article Link: 'iPhone 13 Pro Max' Silicone MagSafe Cases Appear in Leaked Video
 

therealMasa

macrumors member
Mar 13, 2021
94
193
They really should’ve just gone the Samsung route and called it the iPhone 21. There’s a lot of superstitious people out there.
 
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Jim Lahey

macrumors 68000
Apr 8, 2014
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Wonder if they’ll go back to using leather for the leather cases again this year. The iPhone 12 leather cases looked and felt like recycled tyres. Certainly the launch batches anyway. Some say that later revisions may have improved but I’m not aware of any evidence of that.
 

SmugMaverick

macrumors 6502
Aug 31, 2017
442
828
UK
This is proof that we are in a post Phil Schiller era where with Phil loving fast sports super cars that he will tend to put the "S" or "R" in the iPhone name every other year ( with the "S"). Looks like no more "S" iPhones.
Thank god he’s gone.

The S models were mostly forgettable garbage and his sickening keynote speeches were so cringe. “It’s simply gorgeous “.

XS and 4S were so so disappointing and the 6S wasn’t much better.

3GS and 5S were the only decent S models with useful upgrades.

And as for R models (XR and 11), they were rip offs for the price and using LCD displays.
 

Jim Lahey

macrumors 68000
Apr 8, 2014
1,928
3,638
Thank god he’s gone.

The S models were mostly forgettable garbage and his sickening keynote speeches were so cringe. “It’s simply gorgeous “.

XS and 4S were so so disappointing and the 6S wasn’t much better.

3GS and 5S were the only decent S models with useful upgrades.

And as for R models (XR and 11), they were rip offs for the price and using LCD displays.

Not sure about that. Touch ID on the 5S as you allude to. The 6S added 3D Touch and a body that didn’t bend if you looked at it funny. Not revolutionary changes, but S models could be argued as the final evolution of the current model. If you happened to have your upgrade cycle in lockstep with the S releases, then you were always getting the best version of the newest phone. Albeit a year late.
 

Htsi

macrumors 65816
Oct 14, 2020
1,352
1,223
Thank god he’s gone.

The S models were mostly forgettable garbage and his sickening keynote speeches were so cringe. “It’s simply gorgeous “.

XS and 4S were so so disappointing and the 6S wasn’t much better.

3GS and 5S were the only decent S models with useful upgrades.

And as for R models (XR and 11), they were rip offs for the price and using LCD displays.
Nah. The 4S was much faster and long lasting than the 4. The 6S was a huge bump up from the 6 which is unusable in this day and age. The s models, maybe boring but bring about the most refined version of the previous model year
 

theaudiobully87

macrumors member
Mar 11, 2013
83
136
Is anyone at all surprised by it being called the iPhone 13? Like what else would it be called?

I really wish apple would just be consistent with their product naming conventions and just name it iPhone. So iPhone, iPhone mini, iPhone Pro, iPhone Pro max etc. Then if people REALLY need help identifying models, just stick 'generation whatever' at the end of product descriptions.
 

jdavid_rp

macrumors regular
Feb 25, 2020
115
304
This is proof that we are in a post Phil Schiller era where with Phil loving fast sports super cars that he will tend to put the "S" or "R" in the iPhone name every other year ( with the "S"). Looks like no more "S" iPhones.
Maybe is related to Samsung jumping to Galaxy 20 last year? If they keep using "S" iPhones they will get too behind in this "nomenclature war" and some people could think the Galaxy are better as they're "eight gens" ahead.
 

yegon

macrumors 68040
Oct 20, 2007
3,343
1,845
Not sure about that. Touch ID on the 5S as you allude to. The 6S added 3D Touch and a body that didn’t bend if you looked at it funny. Not revolutionary changes, but S models could be argued as the final evolution of the current model. If you happened to have your upgrade cycle in lockstep with the S releases, then you were always getting the best version of the newest phone. Albeit a year late.
Agree on all points. Until recently the non-S variants were overall flakier/less stable than their successors. The 6/6Plus were the worst iPhones ever* - 1gb ram & 64 bit never should have happened.

It’s no surprise the shallow, ignorant masses are won over by a new aesthetic though.

This is all irrelevant if you upgrade every year, but infrequent buyers are always better off with an S version.

*If you discount the slow 2G and splintering 3G/3GS on the basis Apple were still practicing ?
 
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profets

macrumors 603
Mar 18, 2009
5,029
5,960
I for one was expecting the 12s name. I’ll admit I was wrong.

My thinking was the following, with design cycles going from 2 generations to 3 (except for the original):

3G, 3GS
4, 4S
5, 5s
6, 6s, 7
X, Xs, 11
12,

I wonder however what’ll happen to the design in a few years. Back to rounded edges again?
 
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