It’s all anecdotal of course. I know many people who want a small phone, some people know none.
My frustration is that for its flagship product, Apple does a lot of telling the consumer what they want and often they are wrong (let’s not forget just a few years ago they had small phones and were running entire ad campaigns explaining that people didn’t need or want bigger phones — clearly that was wrong).
I just want choice, a real choice rather than between a great product and an inferior one. Until then, many users are just “putting up with” iPhone rather than excited about it, and as an Apple fan I miss the days of being excited about their products instead of begrudgingly replacing them when absolutely necessary.