I distinctly remember my professor at university telling me that incremental improvements were rarely lauded by the public and that they were more wowed by updates in multiples of integers above one. Those days of rapid advancement year-on-year are pretty much over and people are moving from a two to a three or even four year product cycle these days.
It only matters if the final result is significantly faster performance at lower power levels.
If it instead, as I suspect, only amounts to a sub 10% performance increase that offsets a 10% power saving to provide similar battery life then people will likely be disappointed despite tangible gains.