The rollout of third-party cables was my biggest gripe about Lightning.
If I remember correctly — for both USB-A to Lightning and USB-C to Lightning — Apple was the ONLY company making “official” cables for at least a year. So if you wanted to pay less than $19 for a cable, then you’re buying something cheap and uncertified.
The fact that Apple was the only manufacturer of MFi cables essentially created a parallel market for fake cables which had massive demand, because people didn’t want to buy several $19 cables. Apple should have partnered with Anker and other manufacturers to sell cheaper cables simultaneously.
Now, you can get bundles of name-brand, MFi third-party Lightning cables for as low as $1 each. Is there a technical reason this couldn’t have happened 10 years ago? Or was it just because Apple needed their cut?
I just bought 4 braided Anker C-to-C cables (2x 3”, 2x 6”) for $16 total — less than the cost of one of Apple’s less-durable $19 cables. The same cables from Apple would be $95.
This could have been the reality five years ago, and then we’d have five less years of Lightning waste — AND customers would have saved billions of dollars, cumulatively.