Maybe because it's flat. I like the way it looks on the 11 Pro. But I have it covered with an Apple leather case. I'd love to keep it naked but I can't bring myself to do that.I love the polished stainless steel on the 12/13/14 Pro series. Especially the silver models. Wouldn’t mind the phones being slightly thicker with smaller camera bumps though. That is a welcome change, if true.