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Re: they need to come up with something new other than just jacking up prices…
I agree

But

If Apple thinks an AR headset is going to be the savior product, they are in trouble
Apple still has 40-year worth of reputation, customer base, loyalty, IP, brain, legacy, etc etc etc to waste.
Even if AR/VR fail, I doubt it will hurt Apple badly.
The savior, I think what Apple believes, is the younger generation who are more accustomed to Apple products than anything else, and more willing to continue to buy Apple hardware when the time comes.
 
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One must consider that the iPhone 14 Pro is a different league or level of phone than what was offered in 2007. There simply weren't premium versions (or "Pro" models) available back then. At best, the original iPhone compares more closely to today's SE which starts at just $429 or about half the inflation adjusted price of the original iPhone. However, even a regular iPhone 14 at $829 is less than $860.

Additionally, the $599 price of the original iPhone required a 2 year AT&T contract. Without that contract requirement, the price may have been $749 (AT&T typically discounted new phones by $150 with contract back then) which is the equivalent of around $1,075 today. That's higher than the starting price of an iPhone 14 Pro and almost as much as a Pro Max.
The notion that something only becomes premium when the “Pro” moniker is slapped onto it is nonsense. The iPhone itself was a premium product compared to everything else on the market. Most people in 2007 were not paying $600 for a phone period. The masses began doing so when phones replaced PCs as the primary computing device in their lives, and especially once the carriers stopped subsidizing phones.

I never saw the X and subsequent “Pro” line as a new higher tier iPhone. I saw them as the direct successors to the previous flagships, and the base models as a way for Apple to offer a product to those who simply weren’t willing to pay the increase in price.
 
I think Apple needs to seriously consider knocking off the yearly release cycle. They've gotten to the point where the "new" features are single digits. CPU/Camera/Screen have been at the "good enough" stage for years now.

I'd love to see an 18-24 month release between phones. They can use the extra year to really squash some bugs on the iOS (and macOS) sides.
Yes. I have an iPhone 12 Pro Max and I intend to keep it for another two or three years. The incremental improvements to iPhone are not significant enough to warrant the purchase of a new model anytime soon for me.
 
But at the same time, not everyone can afford to move to android, if the user factors in data migration cost, app purchase cost, data loss during transition, distaste on Google and Android and so on. Through a strong combination of marketing, lock-in services, sunken cost and ok-ish software and service, seamless transition between devices and so on, many will immediately notice how difficult it is to move From iOS to android. Unable to afford latest, they are forced to either downgrade, buy used, or just get cheaper iPhone instead to stay in the ecosystem. Apple, on the other hand, can pretty much charge whatever they want until the sale plummet to a point of no return.

Those people will have to suffer the price hikes then. The only services exclusive to Apple I use is iMessage and FaceTime. I can video call on WhatsApp now and to be honest, a lot of my friends and family have left iPhone in the last 12 months anyway. It used to be that I didn’t know many using Android and it wouldn’t make sense but this isn’t the case anymore. I don’t have any significant app purchases and use mostly google apps on my iPhone for email and cloud.

I declined to pay £1199 for an iPhone 14 PM because I thought that was ridiculous, so to hear Apple are increasing this further is simply taking the mick. I could just buy ‘the cheaper standard’ iPhone but compare that to the Pixel 7 Pro that my brother uses and I’d be deliberately buying an inferior product perhaps for more money with the iPhone. Apple need to wake up and realise a lot of their customers are normal people and we are in an era where saving money on purchases is a vital demand in the midst of an economic crisis.
 
Those people will have to suffer the price hikes then. The only services exclusive to Apple I use is iMessage and FaceTime. I can video call on WhatsApp now and to be honest, a lot of my friends and family have left iPhone in the last 12 months anyway. It used to be that I didn’t know many using Android and it wouldn’t make sense but this isn’t the case anymore. I don’t have any significant app purchases and use mostly google apps on my iPhone for email and cloud.

I declined to pay £1199 for an iPhone 14 PM because I thought that was ridiculous, so to hear Apple are increasing this further is simply taking the mick. I could just buy ‘the cheaper standard’ iPhone but compare that to the Pixel 7 Pro that my brother uses and I’d be deliberately buying an inferior product perhaps for more money with the iPhone. Apple need to wake up and realise a lot of their customers are normal people and we are in an era where saving money on purchases is a vital demand in the midst of an economic crisis.
The best thing to do is keep using your existing phone for longer.
 
The price is the only thing to differentiate iPhone 15 pro and iPhone 15, and even iPhone 14 Lol
 
Cool cool I’ll just continue not purchasing the tablets masquerading as phones

Amusing their supposed solution to “people aren’t buying the cheaper ones” is to make the expensive models more expensive...
 
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The best thing to do is keep using your existing phone for longer.
Which works until its primarily people who don’t care about the price buying phones every/every other year so Apple thinks “people only want and buy the big expensive models” so after a couple more generations they only make the big expensive models so that’s all that’s available and the cycle begins anew.
 
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But is it inflation when you not only look at the price but look at the phone spec?

The screen res and size in 2007. Now it's 4 time screen area and 8 times the res.
The processor is many many time fast and more battery efficient.
The memory is 16 times more (at least).

It's not apples vs apples at all.
The 2007 and 2022 devices are lightyears apart. a mere 28% price difference for something that feels and works so differently to me feel like a price drop rather then increase. Your view may differ of course.
This argument is as valid as it isn’t, because everything develops with time. If not to stay relevant then to at least keep up with the competition if you want to stay afloat as a business. Times change, tech gets cheaper to make. Making an iPhone 4 now would cost them significantly less than it did back then. Personal value has definitely grown, but it has done so with other manufacturers’ offerings that have reasonable prices.
 
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Which works until its primarily people who don’t care about the price buying phones every/every other year so Apple thinks “people only want and buy the big expensive models” so after a couple more generations they only make the big expensive models so that’s all that’s available and the cycle begins anew.
Product strategy will adapt to buying habits and buying habits will adapt to product strategy.
 
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Tim. Europe will almost entirely switch to Samsung, Xiaomi etc. For almost everybody the will be a price limit for buying an iPhone. Most people over here are already suffering the higher prices.
People won´t buy an iPhone anymore as an brand/fashion statement. Apple is not Louis Vutton or Rolex.
 
Tim. Europe will almost entirely switch to Samsung, Xiaomi etc. For almost everybody the will be a price limit for buying an iPhone. Most people over here are already suffering the higher prices.
People won´t buy an iPhone anymore as a brand/fashion statement. Apple is not Louis Vutton or Rolex.
I don’t think that is true, I think people will just use their existing phone for longer and when they do need to buy another, they won’t mind so much the higher price. It’s a big win for the environment.
 
Apple will raise prices until consumers can't/won't pay, just like every other smartphone maker.

Or, to be more precise, they will raise them as long as the installments over 24 months are not too much for the average consumer.

That's what you see stores or on apple.com. Phrases like "just $45 over 24 months + up to $1000 credit after trade-in"

It's not about total cost but about the monthly installments after trade-in.

I'm not saying it's right or wrong. But that's how the cost is being presented to us by the carriers and smartphone brands and that's how the average consumer now thinks about the cost of buying a new smartphone.

In Europe, there is less habit to finance all purchases. The are still people who buy an iPhone from their saved earnings.
 
Tim. Europe will almost entirely switch to Samsung, Xiaomi etc. For almost everybody the will be a price limit for buying an iPhone. Most people over here are already suffering the higher prices.
People won´t buy an iPhone anymore as an brand/fashion statement. Apple is not Louis Vutton or Rolex.
In Japan, without incentives and discounts, we pay a lot more.
 
I don’t think that is true, I think people will just use their existing phone for longer and when they do need to buy another, they won’t mind so much the higher price. It’s a big win for the environment.
It might be. And Apple has the same mindset as you about iphone purchases. People dont have the need anymore to switch every 1-2 years. But with these prices, I know a lot of people in Europe who can´t afford an iPhone anymore. Not now, not even in 5 years. They simply won´t buy it anymore. They might even not be able to get a finance anymore.
 
One surely miss price hikes in europe. :( The last one wasnt big enough! Oh how I wish the iPhone would pass €2000. The iPads are sold for peanuts. The 9th gen. should be at least €1000. :(
 
It might be. And Apple has the same mindset as you about iphone purchases. People dont have the need anymore to switch every 1-2 years. But with these prices, I know a lot of people in Europe who can´t afford an iPhone anymore. Not now, not even in 5 years. They simply won´t buy it anymore. They might even not be able to get a finance anymore.
I guess that’s what the SE and second hand market is for.
 
The best thing to do is keep using your existing phone for longer.

I will do that for sure as my 13PM should be good for a few years. However eventually i’ll have the same issue when I buy my next phone. I’m not going to justify paying £1500+ because i’ll use it over a longer period like some will. I think that sort of money for a smartphone in this day and age is rather obscene.
 
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iPhones I’ve owned:

3G, 4, 4S, 5S, 6, 6S, 11P, 12PM, 13PM, 14PM … which I just sold for an SE 2020

They used to be exciting (remember the 4 leak), there used to be queues, they used to be years ahead of Android

I worked in an Apple Store 2010-11 so I remember clearly, the launches of the iPhone 4 and iPad 2 were absolute mayhem

Mediocrity has killed the industry. Apples soul died in 2011, now you have a once great company being run like a manufacturer of electrical commodities as opposed to products “that will change the world”

Apple wouldn’t have to manipulate prices to offset poor sales if they only sold great products and nothing else
 
I will do that for sure as my 13PM should be good for a few years. However eventually i’ll have the same issue when I buy my next phone. I’m not going to justify paying £1500+ because i’ll use it over a longer period like some will. I think that sort of money for a smartphone in this day and age is rather obscene.
Yeah should be good for 5-6 years, just need a couple of battery replacements along the way.
 
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