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The notion that something only becomes premium when the “Pro” moniker is slapped onto it is nonsense. The iPhone itself was a premium product compared to everything else on the market. Most people in 2007 were not paying $600 for a phone period. The masses began doing so when phones replaced PCs as the primary computing device in their lives, and especially once the carriers stopped subsidizing phones.

I never saw the X and subsequent “Pro” line as a new higher tier iPhone. I saw them as the direct successors to the previous flagships, and the base models as a way for Apple to offer a product to those who simply weren’t willing to pay the increase in price.

It's not nonsense at all. Apple elevated the capabilities of iPhones in the latter years which resulted in a wider range of offerings/levels and prices. If/when Apple introduces a foldable phone, you wouldn’t put in the same league or level as the original iPhone and this applies the same right now with the Pro level models.

It would be similar to a restaurant adding Filet Mignon to their menu when it previously only had Sirloin. You wouldn’t compare their Filet Mignon prices to the Sirloin prices. Just because Sirloin may have been the highest or only level of steak they used to offer doesn't mean it was at the same level of Filet Mignon.
 
Eur/USD rate changed over the year but Apple didn’t lower the price.

Apple doesn't often adjust iPhone retail prices between launches, at least not in the U.S., so you may have to wait until the iPhone 15 launches before any potential currency exchange rate changes are made again. Time will tell what Apple does later this year.

When the iPhone 13 Pro launched in the Netherlands in 2021, the pre-VAT price for a 128GB model was around €950 which was equal to around $1,112 USD at the time. When the iPhone 14 Pro launched last year, the pre-VAT price for a 128GB model was around €1,090 or around $1,057 in USD at the time. Even though the price in Euros was higher, the USD price was actually lower in this example. This was due to the exchange rate. However, as I stated above, where things will be as far as USD/Euro exchange rates going forward may not be reflected in pricing until the 15 launches.
 
The title of this thread makes me laugh every time I come across it in the 'New Posts' list. I mean, seriously. How would anyone think it would the same in the current economic conditions, let alone less then the 14.
'iPhone 15 Pro Models Rumored to be More Expensive' - it's like the most obvious thing ever!
As long as people keep buying, Apple will keep raising prices. Which business wouldn't?

I for one wont be buying. I'm treating phones like I do laptops now - upgrade as and when required every few years. My 13 Pro Max will stick with me for a while yet, until an upgrade feels like an upgrade, rather then a couple of minor incremental changes that the competition have inplemented years ago, and Apple like to delay to trickle out basic updates and make more sales!

EDIT : I'm referring to UK prices considering that's what I would have to pay.

 
The title of this thread makes me laugh every time I come across it in the 'New Posts' list. I mean, seriously. How would anyone think it would the same in the current economic conditions, let alone less then the 14.
'iPhone 15 Pro Models Rumored to be More Expensive' - it's like the most obvious thing ever!
As long as people keep buying, Apple will keep raising prices. Which business wouldn't?

I for one wont be buying. I'm treating phones like I do laptops now - upgrade as and when required every few years. My 13 Pro Max will stick with me for a while yet, until an upgrade feels like an upgrade, rather then a couple of minor incremental changes that the competition have inplemented years ago, and Apple like to delay to trickle out basic updates and make more sales!

You should always only upgrade when you need to rather than habitually.
 
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Mediocrity has killed the industry. Apples soul died in 2011, now you have a once great company being run like a manufacturer of electrical commodities as opposed to products “that will change the world”

Exactly how I feel - well said
 
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And to top all this price talk off..

I go watch the recent MKBHD video about the cameras, and the Pixel 6a and 7 Pro both look more attractive than the "best" Apple can muster here.

The camera -- THE thing so many upgrade for over and over again, is only great if used in RAW mode, which I'm sure is a tiny subset of users who even know you can do that, let alone that go through the hassle of shooting/processing that way.
 
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And to top all this price talk off..

I go watch the recent MKBHD video about the cameras, and the Pixel 6a and 7 Pro both look more attractive than the "best" Apple can muster here.

The camera -- THE thing so many upgrade for over and over again, is only great if used in RAW mode, which I'm sure is a tiny subset of users who even know you can do that, let alone that go through the hassle of shooting/processing that way.
Pixels definitely have great cameras. Just a shame the OS is pants 😂
 
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Same rumour as last year... softening people up?

The tech industry has been the one industry where power and function has increased dramatically and price has gone down.

Complain as much as you like (because you arent used to it mainly) but if tech had gone up like houses and energy and transport/cars you would never afford a new phone.

The business model for these is volume.
The sweetspot is the current price.
Apple risks losing sales when Android mid range devices offer a lot of the same power and features.
Apple has the loyalty and edge but any significant price movement could impact sales and then brand perception and slip in the important brand positioning. There is always a place for expensive Apple items. Some can afford them. But the tight hardware/software integration gives Apple an edge over competitors. And without new hardware sales, the model fails to generate income.
Exactly they do all this psychological garbage, and it's sad that so many fall for it. Somehow people think that since it didn't go up somehow they paid less. Or they think they got a better deal since they only paid $200 more than the lower model.
 
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Is android becoming more popular amongst iPhone owners? We do occasionally get European smartphone market figures and I don’t recall a story to that effect recently (in fact the last one I read in January 2022 was that Apple’s market share hit new highs in Europe).

Buyers consider more than just the price of the physical hardware when purchasing a product.

Apple do have products in the £700-£1000 range. We will likely see them as the most popular devices after the pro models.

No idea if it’s becoming more popular but people are switching to some degree. The mobile market across the UK and the rest of Europe declined 16% in Q4 of 2022, which is not a huge surprise with rising energy costs. People on the whole are being careful with their spending as inflation sores which is why I think raising the prices of iPhones is only going to force users to seek more cost effective alternatives. It’s not about affordability right now but being sensible. Buying a £1200-£1500 smartphone is not going to be a priority for many in the coming years and Apples £700 iPhones are just dumbed down Pro’s and expensive versions at that. It’s good for the consumer though as there’s plenty of options that aren’t iPhones.
 
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Exatly, it's a business and this is the classic sign of a dominant business - one that, as sales fall, can put up prices to compensate and push customers towards more expensive models. Poor businesses are ones that can't do that.

This has happened many times over the last few years. Let's look at the iPad. The iPad was $499 every year from launch; even massive innovations such as the retina display (3rd gen), new screen technology to narrow the bezels (Air) and additional RAM and CPU core (Air 2) didn't put this price up. The the iPad sales started to drop (https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/) and the next model (iPad Pro 9.7") was launched at $599. Next up is the iPhone - in the UK the price of the iPhone went up only 20% between the 3GS and the iPhone 6s (£449 to £539) and since then has increased by 60% (the UK pound has lost 25% of its value against the US$ so accounting for that, the price has increased by 45%) - again look at the sales numbers (https://dazeinfo.com/2018/08/24/apple-iphone-sales-worldwide-by-quarter-graphfarm/) and you can see the numbers start to stagnate around the iPhone 7 which is when the price increases started...

I am a stockholder (have been since around 2015) but I can see that this game can only run so long. There are plenty of Apple fanboys on this site who will snap up whatever Apple releases, but everyone has a limit. How many people would still buy an iPhone when the cheapest "latest" model goes above $999? How about $1299? Throw in a global economic slowdown and rising cost of living and Apple could have a big problem.

Raising prices and pushing people to higher tier models works to prop up / increase revenues and profit (and therefore make Wall Street happy) up to a point. But it is only sustainable for so long...
Yes the issue is raising the prices at the wrong time. Finally got a raise after three years that's nearly eaten by rising prices. As need prices rise, there's less room for wants. Why didn't they raise prices when people were buried in stimuli money?
 
I don't even know what tangible benefit anyone gets from upgrading anymore unless you are coming from a 5+ year old phone.

The camera gets a little better?

Just seems so incremental anymore that why even bother until something breaks or is "force obsoleted" by Apple (via minimum specs for the latest iOS)
 
Considering prices increased by £160 in the UK for the iPhone 14 Pro range this is absolutely ridiculous.

Apple are on the verge of tanking their own company when people stop buying their overpriced products.

Pushing the old iPad Air price from £569 to £669 in the UK is evidence of their stupidity. Technology prices fall over time not go up.

We are full on John Sculley Apple territory now.

The solution is not to increase prices to push people towards the iPhone 14 or 15 next year. Obviously people do not want those models. Just drop them and have the pro range as the only models on sale. They would have to drop the price on them though.
 
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Which ultimately is wrong. Your in a critical job which should pay as such.
The pay scale is totally out of whack in the US. No fast food employee with low skills and no certs or degrees should make 15 when people with higher skills certs and degrees are lucky to get 10 sometimes
 
No idea if it’s becoming more popular but people are switching to some degree. The mobile market across the UK and the rest of Europe declined 16% in Q4 of 2022, which is not a huge surprise with rising energy costs. People on the whole are being careful with their spending as inflation sores which is why I think raising the prices of iPhones is only going to force users to seek more cost effective alternatives. It’s not about affordability right now but being sensible. Buying a £1200-£1500 smartphone is not going to be a priority for many in the coming years and Apples £700 iPhones are just dumbed down Pro’s and expensive versions at that. It’s good for the consumer though as there’s plenty of options that aren’t iPhones.
I suspect people will just hold onto their existing phones for longer. I can’t see many people voluntarily switching away from iOS.
 
Considering prices increased by £160 in the UK for the iPhone 14 Pro range this is absolutely ridiculous.

Apple are on the verge of tanking their own company when people stop buying their overpriced products.

Pushing the old iPad Air price from £569 to £669 in the UK is evidence of their stupidity. Technology prices fall over time not go up.

We are full on John Sculley Apple territory now.

The solution is not to increase prices to push people towards the iPhone 14 or 15 next year. Obviously people do not want those models. Just drop them and have the pro range as the only models on sale. They would have to drop the price on them though.

Yeah UK/Europe pricing is getting crazy. The issue is Apple will never eat the difference if a currency fluctuation starts to erode that margin, the price goes up.
 
Yeah UK/Europe pricing is getting crazy. The issue is Apple will never eat the difference if a currency fluctuation starts to erode that margin, the price goes up.
Apple has no need to eat the difference. They have a product that is massively in demand (a nice position to be in as a manufacturer!) It would be a different story if the iPhone weren’t so popular.
 
Yes the issue is raising the prices at the wrong time. Finally got a raise after three years that's nearly eaten by rising prices. As need prices rise, there's less room for wants. Why didn't they raise prices when people were buried in stimuli money?

Various overseas prices (in USD) actually decreased last year e.g., as I noted in a post above, the price of 128GB iPhone Pro in the Netherlands went from around $1,112 USD for 13 model to around $1,057 for 14 model.

The primary issue has been with the currency exchange rate which is out of Apple's control. Could Apple have lowered prices even more (in USD) to make up for the stronger dollar? Yes. However, I think too much blame is being put on an "Apple price increase" instead of recognizing how much of a factor the stronger USD had on overseas pricing.

I suppose various European countries could've tried to help the situation by lowering VAT on goods impacted by the stronger USD but I don't think it's their role or desire to help out companies like Apple.
 
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Whilst true it's also a problem across a lot of job sectors. You've only got to look at the news to see the strikes by NHS and Rail workers. When someone working in the NHS or the care sector can earn more working on a till in Aldi it shows the system doesn't work.
A nurse starts at £27K a year, a train driver earns £60 to £70K a year, you won't find many Aldi till operatives on that much. Whereas I don't begrudge anyone a pay rise,The NHS certainly deserve one, they have saved my life on a number of occasions, but to give any worker a 20% pay rise (which is what they are after) puts up inflation and costs those on lower wages so much more.
 
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