iPhone 16 Ad Highlights a Key Advantage Over Android Smartphones

[MacRumors]

Apple today shared a new ad that highlights a key advantage that iPhone 16 models have over Android smartphones: the Ceramic Shield.

Apple says the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max displays are all protected by the latest-generation Ceramic Shield material, which is advertised as being "2x tougher than glass on any other smartphone."

In the new "Trust Issues" ad, a father hands his iPhone to a stranger and asks them to take a photo of his family at a carnival. Unfortunately, the stranger drops the iPhone, leading to a moment of suspense given the device might have been damaged. However, the display glass remains intact due to the Ceramic Shield.

"Relax, it's iPhone 16," the video description concludes.

Of course, your mileage may vary.

Apple introduced the Ceramic Shield on all iPhone 12 models, and it has continued to improve the glass-ceramic material's formulation over the years.

Article Link: iPhone 16 Ad Highlights a Key Advantage Over Android Smartphones

 

[MacUser16.]

Dude, my iPhone 16 Pro fell off my bed and cracked, I don’t know if I’d trust this ad

 

[uczcret]

Should have known from the alien in the thumbnail this ad would be pure BS sci-fi.

 

[Judo]

Is that the "mashing it" guy from Always Sunny?

 

[contacos]

Science it is not.

 

[jml12286]

I still have lots of little scratches all on my 16pro screen, but I also keep keys and other stuff in the same pocket, so not surprised. It does seem like its less noticeable scratching than on what I had on my 15pro. I am more surprised I haven't cracked any of the glass from multiple getting out of the car drops on concrete, and bathroom tile contacts. Im assuming the the titanium housing is helping. My 15pro cracked the back falling on a wooden deck somehow.....
All naked phones for lyfe

 

[HouseLannister]

Would still rather have the anti-reflective screen of the S25 Ultra.

 

[PKdeGallo]

All the ad has kind of explained to me is that the 16 is a slippery phone (which it 100% is).

 

[Aeronauts]

I see so many people with cracked iPhone screens. There are iPhone screen repair shops on every high street where I live.

 

[tomtad]

Speaking of 'trust issues'

 

[Aeronauts]

Try dropping it on a concrete floor rather than a wooden floor and see what happens.

 

[L92]

Yeah, no phone from the past 10 years would break from that.

 

[taliz]

Mine fell out of my pocket when closing the car door.
The back cracked, the front cracked, and it bent... but it still works. 🤷‍♂️

 

[BarrettF77]

These ads are so deceptive and provide nothing but misinformation just like the Apple AI ads, which also didn't deliver. Apple has gone from a company of great ads and advancements to a company of small claims and missed deliverables. What a great company indeed. I wish Jobs were still alive and also that Cookie would get fired or retire. No one in my house wants to buy into the Apple buzz anymore. Even considering new android devices this summer as the 17pro is just a cheapened version of the 16 pro with aluminum and a bigger, uglier camera bump.

 

[BradleyRancor]

This song is a cover of an Andy Kaufman song where he only sings "I trusted you" the entire time. Incredible.

 

[PowerButton]

Try stopping it on a concrete floor rather than a wooden floor and see what happens.

Exactly! They never show the concrete drops. I always have a case on my phone for this exact reason and it’s saved my phone from concrete at least twice.

 

[Expos of 1969]

The more likely scenario is that he would have ran off with the phone. His fanny pack and map was just his tourist disguise.

 

[Smittywerben]

Relax, Tim is is just lying in broad daylight.

 

[Aeronauts]

Does this mean that Apple guarantee if you drop your iPhone it won’t break? Wow that’s a big claim. I can see the class action lawsuits coming.

 

[coolfactor]

Try stopping it on a concrete floor rather than a wooden floor and see what happens.

Yah, that was pretty weak... let's drop it on shock-absorbing floor boards!

Apple's ad department has been weak for several years now.

 

[coolfactor]

These ads are so deceptive and provide nothing but misinformation just like the Apple AI ads, which also didn't deliver. Apple has gone from a company of great ads and advancements to a company of small claims and missed deliverables. What a great company indeed. I wish Jobs were still alive and also that Cookie would get fired or retire. No one in my house wants to buy into the Apple buzz anymore. Even considering new android devices this summer as the 17pro is just a cheapened version of the 16 pro with aluminum and a bigger, uglier camera bump.

Android and Windows are waiting for you. Freedom of choice. Also free to choose pain, which those platforms will bring in plentiful. 🤗

 

[Oscar_440]

Apple is not a tech company anymore. They are the fake marketing machine now.

 

[Plutonius]

The main advantage is if you like iOS over Android.

 

[Plutonius]

Does this mean that Apple guarantee if you drop your iPhone it won’t break? Wow that’s a big claim. I can see the class action lawsuits coming.

They guarantee that you can ask for your money back.

As far as actually getting you your money back, I think we all know the answer to that question .

 

[klasma]

Try stopping it on a concrete floor rather than a wooden floor and see what happens.

Yeah, I had an old-style iPad mini that survived a two-storey fall onto a wooden patio, with barely a scratch. That wouldn’t have worked on concrete.