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The last live Apple event was the iPhone 11 introduction several months after WWDC 2019 when the $1000 monitor stand was announced. They stopped doing live events in 2020. I don't think it was out of embarrassment, though. There was something else going on at the time, if you recall.
And it's been five years since the last live event. And the monitor stand announcement was a black eye for the brand because even its most loyal followers thought that the price was ridiculous and the product was a sham.
 
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You should carefully read my question: Is it pride why Germans buy german cars and not Tesla? Is it pride why Chinese no longer prefer Apple products? It has nothing to do with 5 minutes charging time (for how many kWh?)

Germans are buying BYD. Teslas were outsold by BYD in April 2025 in Germany.
 
Sales might increase for the time being with this tactic. But it will be interesting to see what will happen if there is a price increase with the new iPhones launching later this year.

iPhone 17 pricing will probably decrease in China as those devices are unaffected by tariffs. There's no big hardware update so there's no other reason to bump prices.
 
Since 2020, mobile operators in Sweden started offering 3-year plans for iPhones, and soon extended that model to other brands as well. With longer upgrade cycles, even small improvements should feel significant—but in reality, I couldn’t notice much difference between the iPhone 12 Pro Max and the 15 Pro Max.

On the Android side, the competition has been much fiercer. Manufacturers are pushing boundaries every year, trying to deliver standout features and experiences. Meanwhile, it feels like Apple has lost its momentum. Features that initially seemed gimmicky on Android have matured and improved, while Apple kept boasting about its neural engine without showing real-world advantages. Even Bing made noticeable progress while Apple was stuck in marketing mode.

What worries me is this: if Apple doesn’t introduce something genuinely groundbreaking soon—and not just sprinkle in minor upgrades like they’ve been doing—they risk ending up like Nokia. Once dominant, but ultimately left behind.
 
Government incentives aren't helping Apple, but neither is their abysmal support for non-English languages in any new feature they roll out. Of course Chinese people are going to go with Chinese phones now that they're basically as good as iPhones, they're literally built for them. The Chinese market is an afterthought to Apple. Not saying that's right or wrong, it's just true. They're an American company who gets most of their money from Americans.



Completely reasonable mandate. How many Chinese phones do you think get deployed by the US government to federal workers?
These ppl can’t be bothered to think critically. The us givt banned many Chinese phones so they also are manipulating/rigging the market. The reason? Always security. But we all know they are trying to protect/shield Apple from competition. What happened to free markets?
Free makets only when it’s advantageous to certain capitalists and their interests. When it’s against their interests, they shout (national) security. What a scam
 
The question is whether this tactic will be enough to slow the momentum of local giants like Xiaomi and Huawei and actually reverse the sharp decline in iPhone sales.
My guess is no, Huawei phones are really great, I had one for a little bit when I was exploring Android options. It almost didn’t feel like Android, the UI was so fluid it was more like iOS. And the camera was insane!

The Huawei Pura X looks a lot like the form factor we’re expecting from the folding iPhone as well, so even that will seem stale by the time it launches
 
Wow, that's like $750 for the iPhone Pro 16. And unlike the US model the Chinese model comes with a SIM card slot - not having a slot is a total disaster when traveling.

China has the best mobile phones in the world, and Apple is lucky not to have to compete with them in the United States. If I could buy and use a Huawei Mate in the USA I definitely would have one instead of my iPhone.
 
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The iPhone is beyond stale at this point. I look forward to the cliche “good morning here’s our latest iPhone built from the ground up with an upgraded 48 MP camera. “

Apple, do more, do better.
Agree but it’s not like other companies are innovating either. Nothing except pushing garbage ai features no one wants.
 
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While Android is still an unmitigated disaster under the hood on the surface it’s got to the point where it’s “good enough” to make the average person not miss iOS

I’m not even discussing hardware because honestly Apple has lost that advantage a long time ago - iPhones are really nice but they’re not really doing anything Android phones aren’t doing too and some them can even match the build quality and premium feel

I might be a little biased of course because I care way more about software than I do about hardware but I really think Apple should focus on iOS, at least until they can figure out the next big step forward in smartphone design
 
Good. Apple needs to be humbled.
This. After I switched to iphone 16 from Samsung, it is alarming HOW many bugs I already encountered, and I always thought Android is lacking, but no, I seriously never encountered bugs or glitches with the galaxy (on retrospect, it is impressive)

How does this even happen, do Apple devs or qa manager do not use the phone at all? Do the executives even use it? If I add new functions I have to test them.
Bugs in icloud hidemymail, in the control center, in the shortcuts, bugs in mail, glitches on Home screen, once I even had to force reboot after testing diagnose mode.

I thought it should be premium and should be easier as they only have a single line of devices, but apparently adding other useless things is more important.
 
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This. After I switched to iphone 16 from Samsung, it is alarming HOW many bugs I already encountered, and I always thought Android is lacking, but no, I seriously never encountered bugs or glitches with the galaxy (on retrospect, it is impressive)

How does this even happen, do Apple devs or qa manager do not use the phone at all? Do the executives even use it? If I add new functions I have to test them.
Bugs in icloud hidemymail, in the control center, in the shortcuts, bugs in mail, glitches on Home screen, once I even had to force reboot after testing diagnose mode.

I thought it should be premium and should be easier as they only have a single line of devices, but apparently adding other useless things is more important.
Im on 13 mini and I am not even looking into upgrading anytime soon, but I have noticed that there is an increasing amount of bugs with iOS. It's not even to do with the speed of the phone. The phone is still very fast. It's just the lack of attention to detail, the silly formatting issues, and then the keyboard that somehow has become so bad, I have never seen it this bad since my first iPhone 3G back in 2008.

It looks as if Apple has really become so focused on profits, they are letting a lot of small issues slip through.

And while on the Mac it has been much better than iOS, it's not immune. Just recently they crashed with the 15.4 update a simple function of previewing raw files in Finder from cameras. I have never seen this happen before. It took them until 15.5 to fix it. Simple stuff like this makes no sense.

And don't even get me started on sound going out when using AirPods 4 with a new MacBook Pro while watching a video on Quicktime. It's just frustrating and unnecessary.
 
Chinese government subsidies to buy a smartphone? Make sure your citizens all have one (loaded with the latest surveillance software & backdoors), so big brother can track your every move.
 
And, that Chinese citizens are now strongly ecounraged to purchase Chinese phones (where that wasn't the case one year ago).

Do you have evidence of this?

To me what seems evident is Chinese makers are offering more feature rich phones at a cheaper price, and the status of owning an American has somewhat diminished.
 
Wow... 30% off? how much is the markup!?

Apple is more scared from os sharemarket drop than sales drop. Apple tv, itunes store, and app store will take serious hit losing 1 billion chinese market.

Less expensive and with a feature U.S. iPhones don't have... a SIM card slot.


That's not true. They can own an iPhone. They just cannot use it for work-related purposes.

well...Android is even like worse with google monitoring, isnt it?
 
Chinese government subsidies to buy a smartphone? Make sure your citizens all have one (loaded with the latest surveillance software & backdoors), so big brother can track your every move.
That's a funny thing for an American to say when there are booths giving out free Obamaphones in front of every social service office.

Worrying about Chinese backdoors is quite rich when the United States has FISA (Foreign Intelligence and Surveillance Act) Courts which can secretly require any telecom/internet company in the USA to hand over confidential data about users without even being allowed to inform them about it.

Americans are so focussed on the supposed evil of China that they can't see that all of their criticisms apply in the US . . . only much more so.
 
That's a funny thing for an American to say when there are booths giving out free Obamaphones in front of every social service office.

Worrying about Chinese backdoors is quite rich when the United States has FISA (Foreign Intelligence and Surveillance Act) Courts which can secretly require any telecom/internet company in the USA to hand over confidential data about users without even being allowed to inform them about it.

Americans are so focussed on the supposed evil of China that they can't see that all of their criticisms apply in the US . . . only much more so.
Hmmm … create a virus, own all the pharmaceutical manufacturing and
That's a funny thing for an American to say when there are booths giving out free Obamaphones in front of every social service office.

Worrying about Chinese backdoors is quite rich when the United States has FISA (Foreign Intelligence and Surveillance Act) Courts which can secretly require any telecom/internet company in the USA to hand over confidential data about users without even being allowed to inform them about it.

Americans are so focussed on the supposed evil of China that they can't see that all of their criticisms apply in the US . . . only much more so.

That's a funny thing for an American to say when there are booths giving out free Obamaphones in front of every social service office.

Worrying about Chinese backdoors is quite rich when the United States has FISA (Foreign Intelligence and Surveillance Act) Courts which can secretly require any telecom/internet company in the USA to hand over confidential data about users without even being allowed to inform them about it.

Americans are so focussed on the supposed evil of China that they can't see that all of their criticisms apply in the US . . . only much more so.
No, not Americans, the entire world. Let me give you really far-out completely ridiculous examples that would never happen. A fictitious country over many years has a master plan of taking all manufacturing and intellectual property from all other countries by stealing, and using government subsidies to destroy competition. That country then develops a super virus and unleashes it on the world. Since these countries no longer produce their own pharmaceuticals and protective equipment their citizens die or they are forced to buy medications and medical equipment at 10x the price. Would never happen? This same fictitious country after stealing away the industry that makes servers, routers and power converters , begins to plant tracking devices onto these products to give them a continuous feed of ideas, intelligence and surveillance plus the ability to remotely cripple the countries that have these critical infrastructure components installed. Ridiculous?
 
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