iPhone 16e Stars in Apple's Latest Ad

[Hails09]

Yeah about the same price as a refurb 15 Pro which is a much better phone in almost all respects (and on the CPU/GPU side it's probably par or better as well). And even if the 15 pro isn't a better cpu/gpu - that hasn't been a problem on the iPhone since at least the 13. But 15 pro has better display, camera, case, etc. and will still get apple intelligence.

Yes but the point of this phone is when you go into the store then some people will ask for the cheapest new iPhone on offer

 

[Bazza1]

The 16e(xpensive) - a price you can't ignore.
No kidding.
The main selling point / rationale a feature many who already have in their even more expensive iPhones are turning off.

 

[Delivered]

That ad was bordering on creepy.

And it doesn’t have magsafe!! Amazing they did this. Having multiple MagSafe accessories (car vent holder/charger, holding ring -which I’m using right now- , ,even a tripod) I am surprised this phone doesn’t support it.

Core technology should be core. It should also have Dynamic Island so the experience is the experience. This is apple losing its way. I don’t see what was wrong with just keeping old models around for a while. I hope that by September this will get a price cut to 399.

 

[Compote]

The 16e is for flailing muppets. Noted.

 

[jgreg728]

“At a price you can’t ignore.”

THE BALLLSSSSSSS Apple has lol. And they didn’t even show what that price was in the commercial!!!!

 

[Lounge vibes 05]

The ad says none of that. The ad says what it needs to say, which is that Apple has a new phone and the selling point is the price. Doesn't say a thing about future proof, or one camera being "all you need." That may be what you see, but it's nowhere in the ad.

No Apple products were harmed (or even denigrated) in the making of this ad. 🤣

For the record, I am on your side of this argument, but Apple *did* use the term “future proof” in their social media advertisement…

I like these advertisements a lot more because at least the narration actually talks about the phone and what it is, where is the television ad does not.

 

[aw1998]

Tim Cook is so clueless, that he was willing to fire Apple's most visionary and innovative employee, Scott Forstall, as well as stop working with the most talented and creative adversing agency, Chiat\Day. The latter was probably done lagrely in part since Cook is stingy in order to maximize profits. Tightwad Tim stopped working with Chiat\Day (which created Apple's legendary "1984" advertisement as well as many others for Apple) and started having Apple's advertisements made in-house. The result has been ads that are so mediocre, just like Cook himself.

Is your life really so dull that you have nothing better to do than spend your days constantly whining on the internet about Tim Cook? Truly baffling and sad

 

[dumastudetto]

And also -No Product RED version, why, how?

The PRODUCT(RED) deal was giving up a small portion of every sale to the charity. This was never going to be sustainable in the long run. I'm proud of the work Apple continues to do in supporting worthwhile causes, but the focus now must be on expanding value for investors.

 

[JapanApple]

It’s a cheap phone what are people making such a big deal about this. It’s just an SE which is an upgraded to this version. Big deal

 

[vtrautia]

Make it 499 and then we ...talk.