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I saw "Apple supplier TDK" and was momentarily distracted by a wave of nostalgia... I had to go look up and find out if this was indeed the same company that used to make the cassette tapes that I used with my old boombox, oh soooo many years ago.

(Spoiler alert: yup... same company.)
 
Why don’t they just make the iPhone 17 Plus the same size as the 16 Pro Max with 120Hz and dual cameras? The iPhone 17 Air honestly feels kind of pointless.
Light thin Air could be perfect "lady" phone.
 
I believe Apple secured a supply of carbon silicon batteries for the iPhone 17 Air. I wouldn't be surprised that it's rated at between 3,600 to 4,000 mAh.
 
Isn’t it paradoxical to design an ultrathin iPhone only to need a battery case to get through the day? It seems to contradict the whole purpose of making the device slimmer, prioritizing elegance and portability, only to bulk it up again for basic functionality.
"Get through the day" varies greatly from person to person and day to day. Some iPhones will spend most days on a charging stand on their users' desks, and will almost never dip below 50%; some iPhones are used as hotspots while traveling for hours at a time, and would need a few charges per day even if they had iPad-sized batteries built in. Making the core device slim allows the customer to have a much nicer-to-carry phone whenever they can, and a hefty long-endurance phone by slapping on a MagSafe pack only when required.

A historical note: when the iPhone first debuted, there were plenty who complained that it didn't have a user-removable battery like most of its flip-phone forerunners did, and thus didn't allow an instantly-changeable choice of sizes and battery life. Years later, Apple has finally made that choice available—and in a far more user-friendly way: no flimsy battery door to remove, no compromise to waterproofing, no interruption to power—with MagSafe charging... and now people are complaining that the inbuilt battery isn't bulked out. Steve Jobs was correct to disdain asking the customers what they wanted.
 
I've seen a lot of people on this board that say "who is this phone for"? I think it's for me. I love the feel of a light phone. I use the main camera 98% of the time. I have usb chargers everywhere. I'm thinking it's going to be my next phone.
 
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As a big tech enthusiast who always jumps as the Pros, I’d consider this if it has 12 gb of RAM like the Pros will, as good of a main lens as the Pros (48 MP), and the ability to capture in ProRaw. If it has those things (120 hz is a given), I’ll consider getting it. Even though it won’t have the features of the Pro, at least it’s finally a new design, that will feel futuristic in your hand. We haven’t had that in ages - can definitely see myself being hungry for it. Currently rocking a 14 Pro and will upgrade to the 17 Pro, or slim model.

But we’ll see. Either way I know this thing is just going to feel insane in your hand which will convince A LOT of people.
 
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I don’t know why you would think this, apple’s OLEDs have made efficiency gains since 2020, and 120 Hz is actually better for battery life given that it’s adaptable, meaning it can go up to 120, but down to just 1 when not being used.
Compare that to today’s 60 Hz iPhones which are always running at 60 Hz no matter what.

I have the 12 and 13 Mini and love them to bits, but i'm just being honest based on my experience, the battery life is not great.

A 2800 mh battery in the 17 Air with its 6.6" screen is pretty much proportionally worse than the 13 Mini (5.4" screen and 2,406 mh battery). So basically 400 mh to cover a whole 1.2" of extra screen is not really enough is it?

The Promotion screen may help or hinder depending on usage (static text will be better, scrolling will be worse for battery life).

Anyway I hope i'm wrong and they have higher density batteries or something, but knowing Apple they have purposely done this to upsell people to the Pro models like they always do.
 
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So Apple designs an ultra thin phone that needs a battery case to get you through the day, making it just as thick as a normal phone. What a time to be alive.
People want a phone with an "easily user-replaceable battery". Maybe they should just stop putting a battery into the phone at all. Just have magsafe and some capacitors in the phone, and make the battery case the only battery for the phone. Then you can buy a case that fits how much battery life/thickness you want in the phone. You can easily replace your phone's battery then since it would just mean buying a new case. Also you could have multiple cases and "recharging" your phone would mean just swapping to a fully charged case.
 
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People are going to make their jokes, but 145G is insane.
To put it into perspective, the iPhone 14 Pro Max was 240G. We’re talking about basically an entire iPod Touch in a case level of weight being just sliced off.
To put it even more into perspective, the iPhone 4 was 132G.
We are talking about a phone with a ginormous screen, but within 13 g of the iPhone 4.
Even compared to the iPhone 6+, we’re talking almost 30 g and 2 mm lighter and thinner respectively.
Anyone coming from pretty much any iPhone over the past seven years is going to absolutely notice the difference.
I wouldn’t even be surprised to see Mini fans who stick with that phone mostly because of the weight jump on the Air bandwagon, with the weight to size ratio it’s going to feel even lighter than that.
I still love the feeling of my old iphone6 (129gr)... and I remember how "unpleasant" I found my wife's iphone6+ (143gr) the following year.
So yes, every further 10% difference in weight makes a slight but noticeable difference.

I now have an iphone12pro (189gr), and have delayed upgrading mainly due to the bulkiness of the latest models. This year I was considering the normal 16 (170gr) as a reasonable option... I think I do fall in the their target segment :)
 
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That is the ugliest phone I've ever seen. Apple should fire whoever came up with the "design". I wouldn't be caught dead carrying something that looks like this. First time in around 10 years I haven't upgraded. Literally wouldn't take it if it was given to me. Apple should hang it's head in shame.
 
I just hope they make that mauve color available on the pro max too - it’s not fair that usually only the less powered models get the good colors
 
I believe Apple secured a supply of carbon silicon batteries for the iPhone 17 Air. I wouldn't be surprised that it's rated at between 3,600 to 4,000 mAh.
I have to assume something like this has happened. Samsung’s S25 Edge, while admittedly 5.8mm thick, has a 3900 mAh battery and, according to a couple of reviews, has the best battery life of all the S25 phones. Apple should at least be able to play in this territory.
 
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