Cook. Cook thinks branching off yet another model is what’s going to fix things. These guys are so out to lunch that it seems tech peaked 10 years ago and now it’s just an explosion of overblown pricing, empty promises, and baffling product releases.
First thing Jobs did was axe products for a streamline product catalogue. First thing Cook did was explode it back to how every sh*t-show of a tech company runs things. And what ran Apple into the ground back in the 90s.
5 new iPhones 17s, still selling the 8 different 16 models and still holding onto the 15 for maximum screw you customer status.
I think every year Apple sells some dozen different models if you include the prior year.
What a gong show. But keep revising the UI into glass while Siri rots and the best you can do with AI is a summary of texts from your buddies or an email. Oh, and make a generative image that looks worse than midjourney 1.0.