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The problem is that he is a cost per part guy, not a tech thinker. Look at his background. This is the guy that wouldn't go to Jonny Ives intro of the original Apple Watch to the Board.
Is that true? Where'd you read that at?
 
It's more like Apple's 1+ Billion happy, active, and repeat customers come first.

Without them: Apple will lose customers and sales -> Apple's revenue will tank -> resulting in shareholder disappointment -> resulting in massive dumping of Apple stock.
The game is how far they can **** on the customers without them abandoning. They have some of the best experts in the world to manage that, and it shows.
 
The game is how far they can **** on the customers without them abandoning. They have some of the best experts in the world to manage that, and it shows.

No sign of that happening at all. Delighting customers with great products year after year after year results in massive sales. And revenue. It's pretty simple. I think the only people feeling they're being **** on are those on tech forums who live to criticize Apple. That's a teeny-tiny segment of Apple's customer base and doesn't even move the needle.
 
Imagine if SJ had such a limiting mindset when planning for an Apple phone.

It's amazing how often "tech has reached maturity, what else can it do!?" moments there are in history, at least according to some..

It seems to happen over and over again ... and it never actually has "reached maturity".

That's what is so cool about tech and innovation!
 
It's amazing how often "tech has reached maturity, what else can it do!?" moments there are in history, at least according to some..

It seems to happen over and over again ... and it never actually has "reached maturity".

That's what is so cool about tech and innovation!

Tech as a whole doesn't, but specific categories of devices/equipment sure do.
 
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That can be said about so many things in our lives, yes, I agree.

"Printed books" have reached maturity and their final, best, form. 🤣

I'm talking about devices in the tech category. Laptops and desktops have. Yes they bolt in newer fast chips, but the form factor hasn't meaningfully changed, well, ever. The PC market has stagnated so badly that Microsoft is dropping support for perfectly capable hardware to get people to buy new, and even that isn't working. I went from a 2012 MBP, that I kept for 10 years, to a M1 Air, and while it was faster, it was pretty much the same..

Appliances have mostly stagnated, except for adding useless wi-fi to make them more "interesting."

I work in hospital healthcare, and despite everyone hearing about new flashy ways to do things, 95% of medical equipment and technology hasn't changed in a well over a decade.
 
I'm talking about devices in the tech category. Laptops and desktops have. Yes they bolt in newer fast chips, but the form factor hasn't meaningfully changed, well, ever. The PC market has stagnated so badly that Microsoft is dropping support for perfectly capable hardware to get people to buy new, and even that isn't working. I could easily keep a computer and phone for a decade now, and not even notice.

Appliances have mostly stagnated, except for adding useless wi-fi to make them more "interesting."

I work in hospital healthcare, and despite everyone hearing about new flashy ways to do things, 95% of medical equipment and technology hasn't changed in a well over a decade.

Many things have an ideal form, I agree.

With tech I don't know how to evaluate what could be possible.

We haven't been correctly enforcing anti-trust for over 15 years now in the US and upstarts and their ideas and people get swallowed up by encumbents before potential new directions can even get explored.

That can't be overstated.

It's tremendously damaging to innovation to have these behemoth mega Corps with entrenched interests that kill things on or even before the drawing table.

Apple is a wonderful example of this now. Nobody will convince me that a 3 Trillion dollar company can't do more and better than what they have been ... they aren't really even trying anymore other than "make number go up" for the stock price.
 
Many things have an ideal form, I agree.

With tech I don't know how to evaluate what could be possible.

We haven't been correctly enforcing anti-trust for over 15 years now in the US and upstarts and their ideas and people get swallowed up by encumbents before potential new directions can even get explored.

That can't be overstated.

It's tremendously damaging to innovation to have these behemoth mega Corps with entrenched interests that kill things on or even before the drawing table.

Apple is a wonderful example of this now. Nobody will convince me that a 3 Trillion dollar company can't do more and better than what they have been ... they aren't really even trying anymore other than "make number go up" for the stock price.

Absolutely agree. I've seen all sorts of cheering and congrats to Nvidia for being the first $4 trillion company but what I see is a failure of markets and enforcement to allow a company to get that big. Same goes for Apple..I've never cheered for them being as big as they are.
 
Absolutely agree. I've seen all sorts of cheering and congrats to Nvidia for being the first $4 trillion company but what I see is a failure of markets and enforcement to allow a company to get that big. Same goes for Apple..I've never cheered for them being as big as they are.

100%!

It's really not in anyones interest (other than shareholders) to have such huge megapower corps.
 
No sign of that happening at all. Delighting customers with great products year after year after year results in massive sales. And revenue. It's pretty simple. I think the only people feeling they're being **** on are those on tech forums who live to criticize Apple. That's a teeny-tiny segment of Apple's customer base and doesn't even move the needle.
Basically everyone I know, techie or not, is no longer enchanted by Apple, and has either moved to Android or simply sticks to whatever iPhone they have for ecosystem convenience reasons (myself included with my XR) - there’s basically no reason to buy a new one unless yours breaks down.
 
Basically everyone I know, techie or not, is no longer enchanted by Apple, and has either moved to Android or simply sticks to whatever iPhone they have for ecosystem convenience reasons (myself included with my XR) - there’s basically no reason to buy a new one unless yours breaks down.

It's the reason Apple is pushing into services so hard. They know the hardware side is slowing down, and will sooner rather than later, start contracting because markets are saturated.

Agree that Apple isn't enchanting anymore.. Within my circles and coworkers, no one shows off or cares that anyone has a new phone or watch. There is no "ohh, let me see that" anymore. When I got my 16 Pro, the "new shiny" wore off within a couple hours.
 
Basically everyone I know, techie or not, is no longer enchanted by Apple, and has either moved to Android or simply sticks to whatever iPhone they have for ecosystem convenience reasons (myself included with my XR) - there’s basically no reason to buy a new one unless yours breaks down.

Thank you for your data point. There's more than a billion other ones from active and repeat Apple customers to consider.
 
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Looks like I'll be waiting for the iPhone 18 :). No biggie, my 13PM is still chugging along just freakin' fine. Just wish I had USB-C.
 
Basically everyone I know, techie or not, is no longer enchanted by Apple, and has either moved to Android or simply sticks to whatever iPhone they have for ecosystem convenience reasons (myself included with my XR) - there’s basically no reason to buy a new one unless yours breaks down.

I have found this to be absolutely true with all of my “normal” friends who just follow from the periphery.

Most of their comments about their Apple products now are the frustrations with them.
 
Classic Apple, they only stuck 8GB in because it NEEDED it for AI and look how that turned out.

Otherwise it'd still have 6GB, and don't you dare tell me the mythical iOS only needs a little RAM, it's horrendous.
For the sake of a few dollars my iPhone 15 Plus ( 6GB RAM ) is outdated not being able to use Apple Intelligence ( not that I care at present ) in just one year. Apple needs to give more RAM for future proofing .
 
Apple playing stupid games with RAM. Even Apple employees will need a cheat sheet on their wrist to figure out how much ram is in each iPhone they sell.
 
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Any cost savings on RAM will go toward padding Apple’s margins, not your wallet. You might even see a price increase this year, without a corresponding increase in RAM…

I'm expecting a price increase in any case.

It's just that Apple will charge what it wants for the 1/3 increase in RAM as opposed to what it will actually cost them. Much of the cost from Apple's standpoint is they are probably assuming that people would be less likely to upgrade in the future if the base phone came with 12G.
 
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