At least in the US you can wake up safe in the knowledge that your country elected this idiot. If the US price rises $100 the UK price will rise £100 and we had nothing to do with this.
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iPhone 17 Models 'Likely' to Have Higher Prices, Another Analyst Says
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The price has been $999 since 2017. What else hasn’t increased in price since then? Of course I don’t want it to go up, and perhaps this is an indication of how overinflated iPhone prices were back then. But I won’t be upset if it goes up $50-100, especially if it comes with more storage. I always buy 256GB anyway, so I would welcome that on the low end of the Pro model. The price difference will likely be the same, at a minimum, for me. Or perhaps $50 lower if it starts at $1049.
My local iPhone storage has been surprisingly stable for many years now, staying pretty well smack in the middle between 128GB and 256GB. I definitely need more than 128GB and 256GB gives me well more than I need. My photos go into iCloud, with 2TB shared in my family. I go through yearly and purge anything large I don’t need and find blocks where I took a lot of photos (like kids sports) and cull them down. Usually do that on a lazy Sunday while watching not my team playing football in the autumn. Problem is my daughter is getting older and starting to eat a lot of storage.
My local iPhone storage has been surprisingly stable for many years now, staying pretty well smack in the middle between 128GB and 256GB. I definitely need more than 128GB and 256GB gives me well more than I need. My photos go into iCloud, with 2TB shared in my family. I go through yearly and purge anything large I don’t need and find blocks where I took a lot of photos (like kids sports) and cull them down. Usually do that on a lazy Sunday while watching not my team playing football in the autumn. Problem is my daughter is getting older and starting to eat a lot of storage.
I’m disgusted at this. Cook has shown that he will bend over for a criminal. He should instead have set an example for others to follow - if all the other tech companies stood up to the grifter-in-chief he would soon cave in, but instead he has sold his principles and demonstrated that he is as bad as Trump.
The price hike should only be in the US then.
Unfortunately not how it works. To protect the US population from rampant inflation caused by what is in effect a 20-50% purchase tax, companies will absorb some of the tariff and spread the cost globally.
They've been rising in the EU region for years anyway, so this is nothing new to us. By this point people who are interested in new iPhones just wait a little and get the phones either on discount from carriers or, better, Amazon France, where the price is significantly reduced (around 100 €) a few months after the launch. Currently the 16 is at 866€ for 128gig model, while Apple still sells it for 969€. I'm not interested anyway.
Of course they’ll raise the prices. I’ve already said in a different topic here that „I personally do think they'll release Air just to raise base prices in the whole lineup.
17 - $899, 17 Air - $999 (or even $1099), Pro - $1199, Pro Max - $1299
They'll pretend like the Air is some major innovation so there's no way they'll make it the same price as 16 Plus.
Also the Air's competitor - S25 Edge costs $1099.”
17 - $899, 17 Air - $999 (or even $1099), Pro - $1199, Pro Max - $1299
They'll pretend like the Air is some major innovation so there's no way they'll make it the same price as 16 Plus.
Also the Air's competitor - S25 Edge costs $1099.”
The fact that iPhones cost as much as MacBooks is crazy. Have been for years, but still, crazy.
When Apple got rid of their most affordable iPhone, the SE, the people to whom price wasn’t an issue dismissed it as “well, the 16e is a better phone now”. We shouldn’t be at all surprised that Apple raising the price of its “base model” had a knock on effect on all the other price brackets. Tariffs or no tariffs, companies will charge what they think enough customers will pay.
I suspect Apple is trying to reach a point where £/$200 separates each iPhone price bracket. They seem to like that £/$200 gap.
I suspect Apple is trying to reach a point where £/$200 separates each iPhone price bracket. They seem to like that £/$200 gap.
Either way, this is the year to raise the base storage on the 17 Pro.
They should keep the starting price at $999 🤞
They should keep the starting price at $999 🤞
its not a price rise then, it's tariffs...
sadly taco's voters still dont get they pay for the tariff... sigh
That will make the iPhone uncompetitive to Asian competitors who aren’t being tariffed by the EU and ramping up their European business. Products from Asia will become much cheaper in the EU, which will bring another problem though, as European companies will suffer to match their prices.
At the current exchange rate, the € prices should remain unchanged. (With emphasis on ‘should’, not to be confused with ‘will’.)
Keeping my 15 Pro anyway. Looks like quite a lot of people won’t be upgrading this year.
Inflation and time value of money contradict that. Plus, tech is getting more advanced. Have to look at all factors.
Starting Prices:
iPhone 16e - $599
iPhone 17 - $749-799
iPhone 17 Air - $799-849
iPhone 17 Pro - $999
A few reasons for this.
*If Tarrifs were an issues, the current foreign made iPhones would have already increased prices & they haven't.
*The regular 17 isn't a big enough jump from the regular 16 to warrant a price increase. It's the entry model to the 17 lineup so has to be seen as somewhat affordable to those who want the latest model without going all out.
*Other than a slimmer look and a new back for cameras, it's not hugely different to the 17 but it's different enough to warrant an increase on the entry 17 model.
*Apple is a master of mindgames and the 3 digit ($999) entry point to the Pro's makes them feel more affordable to people than starting with 4 digits (e.g. $1049+). Once the Pro's start above $999, there's no logical reason not to apply an annual price rise to the Pro models. At the moment, the base model price keeps Apple from hiking up the higher models.
Tariffs may play a part but I'd imagine Apple has an opt out or have somehow managed to get a huge discount in someform so they can't use the T word as an excuse to up the prices. These articles about prices rises come out every year, the 15, 16's should have all gone up $50-100 and it never materialised, it's usually clickbait.
iPhone 16e - $599
iPhone 17 - $749-799
iPhone 17 Air - $799-849
iPhone 17 Pro - $999
A few reasons for this.
*If Tarrifs were an issues, the current foreign made iPhones would have already increased prices & they haven't.
*The regular 17 isn't a big enough jump from the regular 16 to warrant a price increase. It's the entry model to the 17 lineup so has to be seen as somewhat affordable to those who want the latest model without going all out.
*Other than a slimmer look and a new back for cameras, it's not hugely different to the 17 but it's different enough to warrant an increase on the entry 17 model.
*Apple is a master of mindgames and the 3 digit ($999) entry point to the Pro's makes them feel more affordable to people than starting with 4 digits (e.g. $1049+). Once the Pro's start above $999, there's no logical reason not to apply an annual price rise to the Pro models. At the moment, the base model price keeps Apple from hiking up the higher models.
Tariffs may play a part but I'd imagine Apple has an opt out or have somehow managed to get a huge discount in someform so they can't use the T word as an excuse to up the prices. These articles about prices rises come out every year, the 15, 16's should have all gone up $50-100 and it never materialised, it's usually clickbait.
A higher USA priced could only mean even higher prices across the world. Yay! Shareholders rejoice for Tim has spoken.
It seems to me even last year quite a lot of people did not upgrade. This is obviously just anecdotal and not factual, but I don't see many 16, nor 16 Pros on public transport in Paris and I commute daily. They are usually very easy to spot, and so far, not a lot at all. It makes sense though, the phone literally has not changed since 2020, with exception of improved cameras and Dynamic Island. the rest remained almost identical. I don't see why many would want to upgrade when the industrial design of the phone remained the same. Apple used to make big industrial design changes from 4/4S to 5/5S, then 6/6S/7/8/SE2,3 used the same body, same goes for Xr and 11. 12/13/14/15/16 literally looks and feels almost identical. It's been 5 iterations of the same design. FIVE !
They cannot expect people to jump on these devices like they used to.
That’s for the bean counters at Apple to work out. There will be a sweet spot but I’m still willing to bet Apple protect their US base from the total tariff cost
Don't like Apple prices? Exercise your agency and purchase a less expensive competitor mobile phone. Easy.
Correct.
In fact, mega corps love disruptive events as it allows them to activate their "greedflation" mode.