I just went to my local Apple Store to have my first look at the new iPhone models.
I looked at three or four of each model. Many of the iPhones in colors other than silver had the same (and even more) scratches on their backs as people have been reporting, not just on the anodized aluminum areas, but also on the glass panel on the rear. For some reason the Cosmic Orange iPhones had fewer scratches. But I didn’t see any paint scratched off of the sharp upper edge of the camera plateau. The only scratches I could see on the rear of the models in silver or white, which have a white back glass panel, were very faint and I couldn’t see them unless I tilted the iPhone at just the right angle to see their different reflectance characteristics, and there were far fewer such scratches on these white backs. It looked as if the color that was applied to the back glass on the non-silver models (and to the silver/white models too?) was largely on its top, exposed surface instead of its rear surface, though the back glass on these models still looked frosted, so this is puzzling.
From left to right: 17 base, Pro Max, another Pro Max, Air, Pro Max in Cosmic Orange. Before taking these photos, I rubbed my fingers over the scratches to try to buff them out a bit, and this is the result. If some of the scratches seem minor from a normal viewing distance, look at them close up. The longer, deeper scratches on the second Pro Max look like they might have been deliberately made by someone testing for scratchiness while the Apple reps weren't looking, but should rear glass scratch deeply like this, as if it were aluminum?:
It’s true that display models in a store get a lot more handling than a typical owner’s phone, but it’s only been since last Friday that these models were put on display in Apple Stores, so the handling they’ve gotten might represent maybe only several weeks’ worth of normal owner handling, and if so, then it means a lot of people will soon see these scratches on their new iPhones. I couldn’t figure out how the round MagSafe puck stands that these models were displayed on could cause these scratches, but I guess with enough clumsy handling, even that’s possible.
So at some point (next production run, after Apple runs out of current parts?) Apple should probably apply a harder color anodization process to the aluminum, and the back glass on the non-silver models shouldn’t have any color applied to its outside surface, but only to its inner surface. Getting rid of the sharp upper edge of the aluminum cover on the camera plateau on the Pro models (it's not solid aluminum--there's an antenna ring around the side perimeter of the plateau) will probably have to wait until the iPhone 18.
My other observations:
• The iPhone Air is pretty nice. Its thinness felt good to me. Some people find it too thin to handle easily, but I didn’t have any issues with that, though I handled it for only a few minutes. My hands are big so I didn’t have a problem with its width, but that’s just me. I could tell that it was lighter than my iPhone 16 Pro Max, but not hugely so. I like its polished titanium perimeter, which is shinier and slightly darker than on the iPhone 15 and 16 Pros.
• The Pro and Pro Max, even without a titanium band, still feel premium enough to me. But that might be because I keep my 16 Pro Max (and before that my 15 Pro Max) in a case, so I don't often put my hands on its band anyway. The new unibody construction makes the Pro models feel like they kind of already have a case on them, though without the advantages of a case.
• I like Cosmic Orange even if I wouldn’t buy one for myself. But this was marred by the scratches on the rears of a couple of the three or four orange Pros I looked at.
I’m not very concerned about the scratching myself, since I always put my iPhones in some kind of case (sometimes trying various cases throughout the time I own them), but a lot of people who don’t won’t be pleased. I don’t see any way around this unless Apple does a selective recall for people requesting a replacement once Apple has this issue fixed. In any case, I’ll be waiting until some time next year anyway to buy a 17 Pro Max.