Go check all the media/marketing photos of every iPhone since the 6.
They all have the stupid thing FACE DOWN on a surface… for this exact idiotic reason. Every movie, TV show, and PR piece. Anytime it’s not in a person’s hand, and is on a surface, (and not showing off what’s on the display of course), its face down. Which is more stupid, because …duh.. screen abrasions.
Prior to the iPhone 6, the phone was face up.
Oh sure you can argue very decent reasons why (“the rear literally says ‘iphone’”, “the rear is more distinct”, “blank screens aren’t very inviting”)… yeah valid points, but that’s not the WHY. Because Apple knows showing it face up would reveal the lack of symmetry and it’d be at an angle or wobbly in a video. They know this. Marketing isn’t stupid. Their industrial designers are, at minimum, lazy and/or lacking proper management.
I’m mad about it because Apple can do better, and they are held to higher standards, just like Steve held people to higher standards. This design is not a high standard. It’s elementary and lazy.
They can and should do better.