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Use the 8x and step closer to the subject!

I know sometimes we want to stand as far away as possible to take a picture of those in our family we dread, but it's not going to kill you to move two feet closer. 😂😂😂
Nope, I do a lot of landscape photo of building, mountain and wildlife. So having 10X optical zoom is important! Samsung and Huawei has 10X optical zoom in their phones for years! No excuse for iPhone not able to do it!
 
“iPhone 18 Pro Launching Later This Year With These 12 New Features”

How is this a new feature? What are we doing here MR with these articles lately.
Did you notice even before that, that the 12 new features in the headline had already become 8 new features in the article? Then one of those features is "the screen will be the same".
 
The variable aperture is not for photos, it's for video.

I think people are framing this too much as a photography feature when it’s really more useful for video. On a sensor this small, variable aperture isn’t going to meaningfully change depth of field the way people expect. But it does give you control over light, which is huge for maintaining a proper shutter angle in bright conditions.

If Apple is serious about pushing iPhone as a filmmaking tool with ProRes and Log, this makes a lot of sense. It means you can shoot in daylight without blowing out highlights or cranking shutter speed and ruining motion blur, all without needing ND filters.

It might have some minor benefits for photos, but this feels much more like part of Apple’s push into pro video than anything else.

I, for one, can't wait to not need accessories to film on the go without the need for additional tools.
 
17(pro) was/ is one of the best generations to upgrade in a very long time. Big improvements (by today’s standards).

Sounds like 18 will be a minor upgrade year. Unless your phone is getting too old, I’d sit this one out.
 
A new red color? Ok but… any word if they will offer a black color this cycle. I was so upset last year when ordering my 17 pro max, there was no black option. Crazy cause for so many years with the black option, it was the biggest selling color.
 
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