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I would be very happy with just a hole punch in the left corner if leaks are true and allow the island to vanish into the hole until the iPhone 20.

I have the Air but if they do that then I'll swap over because the hole punch is so much better than a fat pill.
 
The notch/pill has nothing to do with marketing. Both on the phone and on the MacBooks, they were a way to maximize the use of the screen by moving some constant elements up out of the content areas. They are needed because there are multiple complex elements in that area that need a clear view of the world around them (cameras, sensors, faceID). So far, they have not been able to move those elements under the display either due to thickness constraints or because the display blocked the light from reaching the cameras and sensors. The Dynamic Island was created to make use of a hardware compromise and that gave a very useful tool for multitasking of time dependent activities. I expect the software feature of DI to persist even if the pill eventually does go away .

The notch on the MacBooks was a clever piece of design. It allowed them to move the whole menubar up and to expand the content area without needing to make the overall case larger. No, that is not just a camera, there are two other sensors and some mounting hardware in a very thin lid. Laptops with cameras down near the keyboard are know as nostril cams for a reason. That perspective is totally unnatural.

I won't pretend that there aren't other design choices that I disagree with (looking at you Mac Settings app), but the notches and Dynamic Island are not among those.
The notch very much had a lot to do with marketing.
You saw a notch, you knew it was an iPhone, before everyone had their go at it. Nowadays, you see a DI, you know it’s an iPhone.
I mean, it’s pretty apparent Apple knows it’s marketing.
Why else have they removed the MacBook label from the inside of all their notched laptops? Because you know it’s a Mac when you see the notch.
Yes, it has functional reasons, which I personally appreciate a lot. But it‘s also marketing. I mean, their Sequoia wallpaper, even in their documentation, always showcased the notch very prominently.
They know what they are doing.
 
Have you tried the Reachability option? Swiping down on your home bar?
Yes, swiping down from the bottom has gotten a lot harder to do one-handed since they’ve removed the home button. I can still do it, but I have to adjust my grip on the phone first to hold the phone further down.
 
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