iPhone 18 Pro May Have 'Aggressive' Starting Price Despite RAM Crisis

[The-Real-Deal82]

I am not planning to upgrade my 16 Pro Max this year despite being eligible and this potential increase in cost confirms my decision even more. I won't be paying any more for a new device than I paid for my current phone and if that means I have to go back to buying the previous years handset next time I do upgrade, then so be it. These phones change so little year on year, its become difficult to justify paying £1300+ for a device. I may even consider dumping the Pro altogether now standard devices have decent specs.

 

[gigapocket1]

Expect them to stay the same on the entry level pros... and higher prices than current when you go up in storage.

 

[HouseLannister]

I'm betting the next few product launches do not mention RAM shortages or pricing at all. There may be price increases, but Apple won't mention why. This is because Nintendo is currently being targeted for class action lawsuit for tariff refunds. Basically, Nintendo raised prices and blamed tariffs, so now the customers want the money back. Apple raised some prices as well, but did not mention tariffs as a reason, so they can keep their tariff refunds. Best to keep their mouths shut.

 

[Rodney Williams]

Just come out with the Black, and then I will be in line to get the 18 Pro or 18 Pro Max. Simple as that. If not, I will skip it.

 

[Kriss_De_Valnor]

Why am I not surprised 🤣

 

[Darajavahus]

🙄 They have the largest margin, maybe without Cook they slow down on penny pinching?

 

[Chinch07]

"unchanged or only slightly higher" is not an explanation, just a guess in my book and more likely there will be an increase.

“Unchanged or slightly higher” was his previous prediction

 

[dannyyankou]

"unchanged or only slightly higher" is not an explanation, just a guess in my book and more likely there will be an increase.

But the article clearly implies, even based on the title with the “despite ram crisis” line, that Apple is going to try to keep costs down.

 

[dominiongamma]

I wouldn’t mind buying an iPhone with no camera if it would lower the cost and add more battery capacity to fill in the space

 

[xmarcuswildx]

“See Apple is the best company they aren’t raising prices like those android fellahs!”

While the margin on sales vs development is still astronomical.

But forget the fact that to offset this Apple is gonna wingclip the regular 18 into being the same thing as an 18e.

 

[BSDnostalgia]

Ma ma mia, honestly guys… you don’t need to buy the pro anymore…

Who needs real camera images, when you can create a better "reality" with AI, eh?

 

[Phonzoxd]

Unchanged or slightly higher and agressive do not mix.

 

[schuhlelewis]

Haha for the job... bro again people that care a lot about cameras on phones...

The base 17e does everything you need pretty well... If you really want better than 17e, just get any camera...

A couple of years ago smartphones in general (and the iPhone in particular) crossed a threshold where they’re now the best camera you can carry around with you.

 

[Astuces iOS]

A couple of years ago smartphones in general (and the iPhone in particular) crossed a threshold where they’re now the best camera you can carry around with you.

Hahaha bro really thinks that phones have the best cameras... they are far away bro... especially in wildlife photography... hahaha

 

[schuhlelewis]

Hahaha bro really thinks that phones have the best cameras... they are far away bro... especially in wildlife photography... hahaha

Oh I thought from your example we were just making dumb sweeping statements?

Note how I said carry around with you. You might get a better photo with an a9 and a 400mm, but no way are you carrying it around.

Can you name one camera that
Turns on as fast as an iPhone?
Switches lens from 12mm to 200mm as fast as an iPhone?
And is as portable?

Of course you can’t. By the time you’ve pulled out your ‘better camera,’ you’ve missed the shot.

 

[Astuces iOS]

Oh I thought from your example we were just making dumb sweeping statements?

Note how I said carry around with you. You might get a better photo with an a9 and a 400mm, but no way are you carrying it around.

Can you name one camera that
Turns on as fast as an iPhone?
Switches lens from 12mm to 200mm as fast as an iPhone?
And is as portable?

Of course you can’t. By the time you’ve pulled out your ‘better camera,’ you’ve missed the shot.

Well bud, you can ! To turn it on, it's even faster since you just toggle a button...

You also need to learn that the iPhone doesn't have a 200mm lens... It only has 100mm (the 200mm is digital zoom)

If you want to go from 12mm to 200mm, well you can buy like 24-240mm and you will switch pretty fast... Even if it's not 12mm, 24mm will probably do most of the job...

So as portable no, but still portable... I walk around with my telephoto without problems... But like I said, if you really want that then the dji omso pocket 4 pro is going to release soon and it's ultra portable and pretty good ! (better than iPhone)

 

[schuhlelewis]

Well bud, you can ! To turn it on, it's even faster since you just toggle a button...

You also need to learn that the iPhone doesn't have a 200mm lens... It only has 100mm (the 200mm is digital zoom)

If you want to go from 12mm to 200mm, well you can buy like 24-240mm and you will switch pretty fast... Even if it's not 12mm, 24mm will probably do most of the job...

So as portable no, but still portable... I walk around with my telephoto without problems... But like I said, if you really want that then the dji omso pocket 4 pro is going to release soon and it's ultra portable and pretty good ! (better than iPhone)

So you can’t.

 

[Astuces iOS]

So you can’t.

There is so much more a camera can do btw that the iPhone can’t

 

[The Game 161]

Maybe they should skip the 18 Pro until RAM prices go down. Do we need a new Pro phone every year?

Yes

Technology moves forward

 

[killhippie]

Technology does move on, but Apple only gives you tiny increases each year. They haven’t even moved to silicon batteries yet, and the popular term “latest and greatest” now feels more like “latest model, greatest reduction in construction and production cost for Apple.”

That’s why I’m still using my 16 Pro. The upgrades Apple is offering just don’t excite me in any meaningful way anymore.

 

[roklanhavok]

Aggressive was probably not the appropriate word here. Maybe "aggressively the same". 🤣

 

[mike2q]

Let this be a lesson to those who previously thought that a company will always automatically pass on any additional costs.

 

[schuhlelewis]

There is so much more a camera can do btw that the iPhone can’t

Still showing you don’t understand the point, or photography in general.

 

[macduke]

'RAM Crisis' = man-made shortage due to greedy, shortsighted and reactive CEO thugs in the tech industry as they compete in a race towards dystopia and who screwed over consumers so that they can build their AI data centers (and personal data harvesting and surveillance infrastructure) that nobody wants. Forgive me, I've not hat my coffee yet.

No need to apologize, quite the contrary, actually. We need even more people being vocal about this!

The 40,000 square acre (yes, I said acre) data center that was just approved in Utah headed up by Canadian Kevin O'Leary from Shark Tank will output the equivalent heat of 23 nuclear bomb detonations per day (yes, I said per day). We are literally cooked. And that's before said data center slurps up what little water is left in the desert and displaces millions of jobs. And this is only the beginning, unless (God willing) the entire bubble explodes spectacularly.

 

[The-Real-Deal82]

Well bud, you can ! To turn it on, it's even faster since you just toggle a button...

You also need to learn that the iPhone doesn't have a 200mm lens... It only has 100mm (the 200mm is digital zoom)

If you want to go from 12mm to 200mm, well you can buy like 24-240mm and you will switch pretty fast... Even if it's not 12mm, 24mm will probably do most of the job...

So as portable no, but still portable... I walk around with my telephoto without problems... But like I said, if you really want that then the dji omso pocket 4 pro is going to release soon and it's ultra portable and pretty good ! (better than iPhone)

I think you missed his line that said 'the best camera you carry around with you'. My iPhone is the only camera I carry around with me daily, like most people. I don't lug my DSLR around with me, but I do take it to places at weekends if I know I will be taking pictures, but that is obviously a very different scenario.