I'll hazard a guess that that is NOT new, and in fact a demo model that has been sent round the reviewers. Look at the sheet of plastic covering the phone. There's no way there would be that many air bubbles, *unless* it had been taken off and re-applied a few times. Also, take a look at the high res, there is bits of food, dirt etc in all the crevices. I don't know about everyone elses, but it took about a month for them to appear on mine. I suspect that has been handled by a lot of people, which explains why there are so many prints on it.