TL;DR: We aren't the demographic. Your friends, parents, work buddies, and relatives are. We keep forgetting that the most of the readers on this forum are not the target demographic for iPhone users. Sure, we may be the early adopters, guiding our clueless friends, relatives, and even strangers about the latest in the mobile industry, but sometimes we need to reorient ourselves and see the bigger picture. I can't tell you how many countless current Android users are just waiting to drop their Android phones for the next iPhone iteration coming this October. Anytime someone asks me what phone to get, I can't help myself but say, 'just get the iPhone.' Its so much easier than saying, 'get so and so Android phone, but wait, make sure you download a, b, and c, so that you get a bit better battery life, and have a cleaner user experience. Face it, out of the box, no other phone surpasses the iPhone in terms of ease of use. This is why J.D Power rated Apple #1 in customer satisfaction. This all sounds like a fluff piece, but be prepared for a huge influx of new iPhone users come October. I would say more than half of current Android users that I have personally talked to are dissatisfied with their current Android/BB phone, especially WOMEN. Now that Sprint, AT&T, Verizon, and possibly T-Mobile getting the iPhone as well the number of iPhone users will skyrocket. Now look at China, with news that China Mobile and China Telecom getting the iPhone as well. This would add over 600 million potential new customers for Apple. Yeah, over 600 million subscribers, double the population of the entire United States of America. Thats Mind = Blown imo.