People seem to be asking what the new phone could have had. Well ok, here is a small list I came up with.
NFC - a lot of people say "we don't need this". Need I remind you that the same was said about a bigger screen? Apple adds tech to their phones and it explodes. Adding NFC to the iPhone is what will make NFC a staple form of payment everywhere you go. You know how you all know someone with an Apple charger? Yeah... that's what Apple COULD do to NFC.
Wireless Charging - This is an overlooked feature. Yes you still need cables to charge in this fashion. The convenience of setting your phone down at your desk, letting it charge, and picking it up when you walk away is nice. Going to bed? Set your phone down on your nightstand and you are good to go. Yes, it is a CONVENIENCE thing. Must like passbook is convenience. We could have an app for everything that passbook holds (and we actually do!) but it is more convenient to have the passbook feature.
EVEN BETTER Camera - Take a look at the Lumia 920 for an idea on what I am talking about here. I am not a camera guy, so I can't spout out specs, but the camera undoubtedly takes better pics than the 5. I just don't feel the camera was much of an upgrade this go around. It could have been better.
Home Button - Trash it. You heard me. This is probably the number one complaint Apple gets in terms of faulty hardware. You use the home button to wake the phone, exit an app, multitask, etc. I don't even want to think about how many times a day that thing gets pressed. Either get rid of it, or redesign it in a way that this issue isn't nearly as prevalent (they may have done this, to be fair, however there was no mention).
Widgets? - This is going to upset a few iOS die-hards, which is also why you see the lovely "?" there. I think the extra screen real estate could have been more aptly used than slapping a simple extra row of icons (in springboard view obviously). Widgets is just one example. Don't like widgets? Ok, maybe live info on icons (perhaps make icon slightly larger)? I don't know. Just feel like an injustice was done by simply adding an extra row of icons and calling it a day.
32GB BASE Model - At this point, Apple could clearly give us a 32GB base model phone. How do I know? Well, for starters, plenty of others are doing it. They have managed to keep the 16GB 4S and drop its price to $100 on contract. At this point it is milking profits. To be fair, I don't blame them. It is their job to milk profits. I am simply saying it would be nice if it wasn't this way. (I felt that needed to be said before people inevitably jump down my throat).