So here's why they did it.
I'm gonna first state that what i'm about to say is a educated guess and some of it is based on my opinion.
The Lightning Connector: Why'd they change? well 1st off they needed to make it smaller, That's a given.
Why not make it USB?
Reason 1: Because anybody can make usb/mini usb. Apple will not get any licensing money, and virtually any accessory made for andorid micro usb phones, would work with iPhones. Long story short, They want more money
Reason 2: USB/MicroUSB is well known, and easier for hackers to exploit it. This would allow hackers or modders to figure out a way to use MicroSD cards and Thumbdrive adapters that increase the iPhone's available Storage Memory, therefore negating the need to buy bigger capacity iPhone. Long Story Short, They want more money and they want to limit how much storage we have. Also i want to point out that apple buys it's memory from Samsung, and it's one of those relationships that apple would like to do without, but cant. Apple hates samsung, cuz they always rip off their product designs, but they need the memory they make. By keeping the max storage size at 64GB, they spend less money with rival samsung.
About Lightning: It's been stated that it's a adaptive digital interface. They went from 30 pins with the original Ipod Dock connector, to just 16 pins of Lightning. Each of those 30 pins had a purpose, so apple had to figure out a way to make a smaller connector with less pins, and keep the same functionality. So they make this adaptive interface that either A: has a chip in it, or B: uses the device to designate which signals it needs at that particular time. For example, your syncing your iphone, the chip would tell the interface to use 4 pins for data transfer, and the other 12 pins to charge the device. Then lets say, after you sync it, you hook it up to one of those stereo Docks to listen to some music. The chip or device would tell the adapter to use 2 pins for Charging/Power and use the remaining 14 for Streaming the music to the dock.
That's my theory on how it works. Apple figures that no user will need everysingle feature that the 32 pin connector offered, at the same time, so they make a adaptive one, that basicly uses only what it needs. It's worth mentioning that firewire used up about 9 out of 30 of the pins on the old connector, so it's likely firewire support is gone, or has changed somehow, with the iphone 5.
If the new Lightning cable/adapter has some small chip in it, that tells the interface what signal to use on each pin, then yeah, i can see them charging 30 bucks for it, but if the device/iphone is doing the processing, they are ripping their loyal customers off. Because basically what you have, is a plastic piece with some pins in it.
Only time will tell, I cant believe this phone has been revealed and comes out in 5 days, and nobody has gotten a review sample to tear down and look at the guts. Hell, i'm praying one of those apple engineers gets drunk in a bar again before friday so i can see the guts.
Thanks for reading.