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got news for you, polycarbonate can handle heat a hell of a lot better than a slab of milled aluminum that warps from battery heat and ginormous volume button holes that nearly obliterate any side support it once had in that area.

Just like iPhone 3G/S and plastic MacBooks? Actually it's not the heat that is the problem with this plastic, but the continuous cycle of heating up and cooling down.
 
I think the game is obvious:

1. step: sell 5c and 5s at its current prices and milk the fan-bois.

2. step (in 1-3 months): if sales are too bad: give it a $100 discount

Same time: China: They will give them (China Mobile) this iphone 5c in latest 1-2 months to a MUCH LOWER price then the usual cut! It is so obvious! This is the ONLY way how Apple can get the 730 Million customers (!) hooked. Remember: 1st you milk the fan-bois. Then you flood the market.

My prediction: expect a tons of 5c being sold to the US from China in a few months.

Apple at best is buying time right now. The reviews of the 5c/s are at best so, so. Apple's star is falling quickly - maybe they can come up with some amazing tech for ipad /mini and such which helps them. But the NSA 5s is a no go. That is why Apple already tells everybody "that the data will be stored in the phone". People over here are laughing their asses off!

Who is going to believe that? After all, we got an international alliance of companies that did and most likely is lying to the customers and betraying them. And Apple is one of them!

Yahoo's Mayer: if you talk about it or if you resist they will put you behind bars.

This NSA scandal will cost billions of USD in damages. It is just beginning!

100% agreed. The NSA scandal is just the tip of an iceberg of which are part all companies based in the US. I am yet to see one SINGLE corporation which is able to stand up to one of the most shameful events in US history, which will NOT lead to the gaining of undue competitive advantages arising out of that mass industrial espionage.

What will happen is that countries will (1) start blocking US companies from participating in tenders (2) create their own domestic networks; (3) fragment the Internet; (4) stop regarding the US as an "ally".

Funnily, Russia and China look a lot like the good guys now - because at least you know what you are NOT supposed to do over there. Heck, now they even spy on allies' companies like Petrobrás in Brazil for obtaining ultra-secret industrial information...and NOT because they are looking for stupid bearded terrorists.

A fingerprint-enabled iPhone 5S when Apple is not even able to acknowledge NSA actions? No, thanks.

A cheapo, plasticky iPhone 5C that costs almost as much? Ridiculous flop.
 
Funnily, Russia and China look a lot like the good guys now - because at least you know what you are NOT supposed to do over there.

Yeah that is one of the sad parts: Russia and China look like the good guys - and they are everything but good guys. BTW: the German government is also playing its own game.

Right now I start to become certain that we are in the process of the USA loosing its status as the only super power. Putin showed them how to play in Syria, Obama is weak and not trustworthy and the NSA scandal which in Germany is EVERYWERE and EVERYDAY really is playing into the hands of the ever growing number of America haters. SO SAD!

Same time: it seems like Apple really lost its edge. The 5c is a overpriced joke and it is designed for dumping it into developing markets.
 
I completely disagree. People buy iPhones inorder to appear a part of the affluent class. Anyone who wants to buy an iPhone would want the Metal/Aluminum/Glass. Same logic applies in other countries, people around the world want to buy the iPhone that showcases its luxury not just for iOS7.

Now when given the option of buying iOS7 (5c) for 599$ or an android top end device (HTC One X/ Samsung S4), I think folks will make the simple choice of going with Android's top end line instead of a yellow plastic apple phone which is not deserving of the Apple Brand.

Maybe in 2007 and 2008 people bought iPhones as some type of status symbol but not today.

The 5c is going to sell.
 
Why does someone with a 5 need to upgrade? Do people really need a new phone every year? I just don't get it. I don't buy a new computer or TV or car or appliances every year so why would I need to with a phone?

Because they want one and have the available disposable income?

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Maybe in 2007 and 2008 people bought iPhones as some type of status symbol but not today.

The 5c is going to sell.

The people who came late to the game probably think iPhones are status symbols.

I agree. The 5C will sell.

Not to me, as I'm part of the target demographic for the 5S. Still, 5C will do very well.
 
The people who came late to the game probably think iPhones are status symbols.

I agree. The 5C will sell.

Not to me, as I'm part of the target demographic for the 5S. Still, 5C will do very well.

In my home country you need to pay over $1200 to buy an iPhone 5, which makes them a status symbol for a lot of people.

I also agree that the 5c will sell well. Mostly because they are different. I am planning to buy a 5s. If 5c had the same tech as 5s and sold for the same price, I would probably choose the plastic one just for a change.
 
I completely disagree. People buy iPhones inorder to appear a part of the affluent class. Anyone who wants to buy an iPhone would want the Metal/Aluminum/Glass. Same logic applies in other countries, people around the world want to buy the iPhone that showcases its luxury not just for iOS7.
But unless you sport your gold 5S without a cover no one will know you have the newest iphone. With the 5C there is no doubt you have a new phone(not better) but still new.
 
And you have a better understanding of the desires of the consumer market and sustainable pricing levels in China than Apple, who has been entrenched there for several years? Apple's greatest strength is market research and they very rarely miss the mark.

Really? Didn't Steve Jobs once famously say that he didn't believe in market research because the consumers don't actually know what they want?
 
In my home country you need to pay over $1200 to buy an iPhone 5, which makes them a status symbol for a lot of people.

I also agree that the 5c will sell well. Mostly because they are different. I am planning to buy a 5s. If 5c had the same tech as 5s and sold for the same price, I would probably choose the plastic one just for a change.

Makes sense in a country where they are so expensive. At 200 dollars (or less) on contract here, they really aren't a status symbol.

I also agree re: the tech. If the 5S came in colors, I'd buy one.

My favorite color combo yet was the very first iPhone. It might be neat if they borrowed the color layout from that back and offered colors in place of the black.
 
I expect this launch to be very interesting. To be kind, the 5C model certainly is a different look for Apple. But money talks and those who are looking for the lowest price may find these just what they're looking for. There's a lot of value in that Apple logo.

Just today I read that the first reaction in China is they are still too expensive for some buyers. That market may not be as easy as Apple thought they'd be. Time will tell.
 
I think some of the head scratching is not totally unfounded. Of course Apple never said they were making a low cost phone but is there enough differentiation between the 5C and 5S price wise? I like the idea of a new iPhone product line that is completely different than the flagship. But I think it needs to be more than $100 cheaper than the flagship. By going to colored plastic Apple has distinct product lines now. I don't think they should be worried about cannibalization because each phone will have a distinct market. There will be people who like the fun colors, like the fact it's durable plastic that they don't have to be as careful with. Others will prefer the premium look and feel of the aluminum and glass along with the additional festures. I think each phone would have distinct buyers. But with only a $100 price difference it's less clear to me who Apple thinks the target market is for each phone.

I see your point. In terms of your last line, I think that Apple is making it clear with the price that they are not targeting the budget buyer, and that this new line is an iphone in its own right. In that way, i wouldnt expect it to continue to be the previous years phone in a plastic case - i think it will evolve and gain a different feature set which suits the market that use it. Apple dont know enough about that market at the moment, and so a slightly updated iphone 5 in colour plastic is the starting point. In starting with this price point, they establish what the 5C is worth, and in future its easier to add new features to suit the market they want to be in, or in the worst case (for them), drop the price a little, rather than increase the price (if they started too low).

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It's not. The "last year's phones" (and also the last year's iPads) have always been ridiculously overpriced. Yes, the 5C might be a little less overpriced than the previous last year's phones because of the aspects you mentioned. But it's still a ripoff.

And that is a valid point, but the same can be said for basically every one of their products. The point being, I never saw a whole lot of fuss about the (as you point out) somewhat expensive pricing of the previous years model, but there is with the 5C. Given the factors I mentioned, that fuss seems less founded with the 5C, and so the only thing I can put it down to is the false expectations created by people other than Apple. This is their way of taking back control from the analysts and forum people, and saying - no this is what we are doing, get used to it. Most likely people will get used to it, people will forget the analysts, and i believe the phone will be a success. Im not a rich man, but I for one would much prefer this to my current 5.
 
"Too expensive" in many ways based on the perception that the "c" stood for cost. It is in fact less expensive, even off contract, than 5. Just not as inexpensive as people would have liked. But then again, when did anything Apple produced come out at a price point lower than expectations?

Actually when rumors started rolling, just before the first iPadwas released, Apple sold it under its estimated price point.

By "too expensive", you have to compare it with 1- what you can buy from the same manufacturer and the same amount of money. When you can buy a full-fledged, albeit a bit low on power, computer with as much money, then it starts to become ridiculous. 2- an actual, very similar device that the iPod touch is. Calculating the cost difference puts a number on this "ripoff" epithet.
 
Price of ipod touch $230
Price of cellular module (from ipad) $130
Total cost $360

It's understandable to have some engineering costs for a new case and I guess the camera is better? So say $400. But $550 is clearly at least $100 overpriced.

I am not sure why an ipod is the starting point. This is an iphone right? While important, an object is priced at more than just the sum of its parts. An iphone is priced at a certain price point in the market, and so thats the only sensible basis for comparison that I can come up with.
 
I am not sure why an ipod is the starting point. This is an iphone right? While important, an object is priced at more than just the sum of its parts. An iphone is priced at a certain price point in the market, and so thats the only sensible basis for comparison that I can come up with.

Because an iPod touch with nicer aluminum unibody, 16 GB storage, WiFi, same IPS display could cost $199. That's why.

Assuming Apple charges $130 for cellular module alone (as in iPad), plus some improvements with A6, better camera and sensors. $399 for 16GB iPhone 5C off contract sounds about right.

Say what you want about sum of parts, but you're comparing it wrong. iPad cellular always costs $130 more than iPad with WiFi. iPod Touch is basically an "iPhone (WiFi only)". Don't know why they should be treated any differently?
 
I'm seeing far too many kids and teenagers with Android phones on the sidewalks of LA to believe this. That's the problem - the pricing of the 5C won't drive people to buy the 5S, it'll drive them into the arms of Samsung, HTC, Huawei et al. My friend's teenager loves her Lumia and the 5C doesn't stand a chance of winning that business back.

Heh heh, you seem to forget that Apple has been doing this 650 for current gen, 550 forever. You can make the same argument last year that no one would buy 4s for 550 unlock ( or 100 with contract) when 5 only cost 100 more. But the market said differently. About 1/4 of all IPhone sold last q was 4s at 550. Just because you won't make that choice does not mean others won't. This 5c will do better than 4s last year given that it has multiple colors, new exterior design and support China Mobile. And don't forget Docomo as well.
 
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