I think the game is obvious:
1. step: sell 5c and 5s at its current prices and milk the fan-bois.
2. step (in 1-3 months): if sales are too bad: give it a $100 discount
Same time: China: They will give them (China Mobile) this iphone 5c in latest 1-2 months to a MUCH LOWER price then the usual cut! It is so obvious! This is the ONLY way how Apple can get the 730 Million customers (!) hooked. Remember: 1st you milk the fan-bois. Then you flood the market.
My prediction: expect a tons of 5c being sold to the US from China in a few months.
Apple at best is buying time right now. The reviews of the 5c/s are at best so, so. Apple's star is falling quickly - maybe they can come up with some amazing tech for ipad /mini and such which helps them. But the NSA 5s is a no go. That is why Apple already tells everybody "that the data will be stored in the phone". People over here are laughing their asses off!
Who is going to believe that? After all, we got an international alliance of companies that did and most likely is lying to the customers and betraying them. And Apple is one of them!
Yahoo's Mayer: if you talk about it or if you resist they will put you behind bars.
This NSA scandal will cost billions of USD in damages. It is just beginning!