Alright, if you want to assume that the total number is going to change rapidly, it STILL matters to Apple because of the "halo effect". If iPhones are more popular, new buyers are more likely to buy them for the extra compatibility with friends and the extra apps on the store. Also just to fit in.
Look... I know you're trying to say that Apple doesn't sell enough phones and thus doesn't have enough market share.
But Apple is actually the #2 smartphone manufacturer by volume. Like I said earlier... 51 million iPhones last quarter. That's an incredible amount of products for anybody.
If Apple is doing it wrong... what about everyone else who sells fewer than that? Shouldn't you be more worried about them?
You realize that Apple sells
3 times the amount of smartphones as the #3 company... right?
The Microsoft example is to show how much pressure was on every buyer of a PC to use Windows just because it was so massively popular.
And my example was to show that low market share isn't the death sentence you think it is. The Mac has been around for 30 years... survived some hard times internally... AND weathered the near-monopoly from Microsoft.
And you can still buy a Mac today.
The Mac is one of the greatest underdog stories in tech history.
Sure... the Mac still has under 10% market share.
And so does Honda.
I remember 2001… almost nothing was made for Mac.
And in a strange twist of fate... iOS with only 18% market share is the platform that has the most software written for it.
Once again... the market share number doesn't have much to do with what is actually going on in the world.