2-to-1 lead for the iPhone 5s over the iPhone 5c would appear to mark a decline from the launch weekend of September 20, when analytics firm Localytics saw the ratio at closer to
3.5-to-1 by tracking the new devices showing up on its network. At the time, we noted that the gap would likely narrow over time as the launch weekend focused on early adopters buying the higher-end iPhone 5s models that were in short supply, while over the longer term the iPhone 5c would more likely hold appeal for mainstream customers updating when their current contracts run out, and that dynamic appears to already be playing out in the weeks following the launch.