iPhone 6 and 6 Plus Changing Users' Reading Habits as iPad Usage Declines

Discussion in 'iOS Blog Discussion' started by MacRumors, Nov 26, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Since their September launch, Apple's iPhone 6 and 6 Plus have produced record-setting revenue and sales for Apple, but looking beyond financials, the handset also is radically changing the reading habits of those who own the large-sized devices, according to news-reading service Pocket.

    Pocket recently analyzed 2 million article and video opens and examined the reading behavior of readers both before and after the launch of the iPhone 6 and 6 Plus. In particular, the study compared how iPhone and iPad usage changed after the recent iPhone launch.


    According to the results, customers with an iPhone 5s and an iPad spent an equal amount of time with each device. As users adopted the iPhone 6, however, they spent considerably more time reading on their iPhones than on their iPads, with users choosing their iPhone over the iPad 72 percent of the time.

    This trend was even greater among iPhone 6 Plus owners, who grabbed their iPhones 80 percent of the time when they wanted to read. The big screen of the iPhone 6 Plus also increased video watching by 40 percent.

    Even before it was announced, analysts expected the larger-screened iPhone 6 and 6 Plus would cannibalize iPad sales, especially for the 7.9-inch iPad mini. Overall, iPad sales are on the decline, dropping as much as 12.7 percent year over year as the tablet market begins to slow.

    Article Link: iPhone 6 and 6 Plus Changing Users' Reading Habits as iPad Usage Declines
  2. bpeeps macrumors 68030


    May 6, 2011
  3. whooleytoo macrumors 604


    Aug 2, 2002
    Cork, Ireland.
    There's also an element of "newest, shiniest device" though. When I got my iPhone, I started using that more. Then I bought an iPad Air, which I used for everything. Next week I'm getting a new MacBook Pro, which I'll use more..
  4. Shayanftw macrumors member

    Feb 11, 2014
    Same here. I don't use my iPad Air that much now but I think the main reason why the results show that more people read on their iPhone is that they just have it with them all the time. Who takes an iPad out everyday?
  5. nfl46 macrumors 604

    Oct 5, 2008
    Sounds reasonable. I never liked watching movies on my phone or tablet, but the 6 Plus has been the only device that I've felt comfortable watching movies on. My iPad was too big and my other iPhones were too small.
  6. bushido Suspended


    Mar 26, 2008
    I love how these numbers are always like "seventy-two percent". How do they even determine those numbers?

    Is it talking about reading on the Web or actual books? I can't do it on either, too much distraction lol I have my kindle for that which can't do anything else

    Edit: nvm I am blind
  7. aneftp macrumors 601

    Jul 28, 2007
    Sorry but tablets are saturated these days. The upgrade cycle with tablets for most regular consumes is probably closer to every 3 years. Most people with iPad 2 are now just entertaining thoughts of upgrading. iPad 2 released in early 2011.

    Whereas cell phone upgrades are closer to every 18-24 months. Most people who own iPhone are already on iPhone 5 or newer. Iphone 5 released in fall 2012.
  8. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    I won't be satisfied until I can connect my brain to the net and all the content online is simply an extension of my memory.
  9. ronjon10 macrumors regular

    Dec 9, 2009
    Lot of ipad 2 users whose iPads have been bricked by ios8 accounting for some of this.
  10. maflynn Moderator


    Staff Member

    May 3, 2009
    I find I'm using my ip6+ more and my rMini less and less, so the numbers in the story hold true for me.
  11. MacGurl111 macrumors 65816


    Feb 4, 2010
    Just sold my iPad mini that I got a month ago. Purchased the iPad mini new and still didn't use it as much as i would like. So, for some the newness factor doesn't count.
    Now, I rely on my iPhone 6 plus.
  12. TechZeke macrumors 68020


    Jul 29, 2012
    Rialto, CA
    Upgrading an iPad 2 to iOS 8 would be like upgrading my already horribly laggy iPad 3 to iOS 9. Not smart.
  13. rGiskard macrumors 68000


    Aug 9, 2012
    My 6+ is great for reading articles when I'm away from home. At home, I reach for my Nexus 7. Make no mistake, the difference between 5.5" and 7" is vast. I also don't care for the funky downscaling on the 6+, which I find makes text less crisp.

    Then again, I'm sort of OCD about displays. Most people don't care and will use whatever device they have. Also, most people do not read books. For short articles a phablet is fine.
  14. HenryCase macrumors newbie

    Jan 27, 2014
    Sadly, books created in Apple's own iBooks Author won't open in iBooks on an iPhone. They still only open on iPads. Was hoping they'd enable this with iOS 8, or on a 6plus...
  15. Q-Dog macrumors 6502a


    Sep 9, 2007
    I would think most people reach for the largest screen they have with them when they need it.
  16. Cayden macrumors 6502a


    Jul 10, 2014
    I think the iPhone 6, Air 2, MacBook Pro trio is perfect for any use that I need. Hopefully with a significant refresh with the iPad line with the iPad Pro numbers will go back up
  17. avanpelt macrumors 68030

    Jun 2, 2010
    And the really sad thing is that the iPad 2 actually has much more effective horsepower than the iPad 3 given how hard the iPad 3 has to work just to drive all those pixels. Believe me, as an iPad 3 owner, I'm right there with you. Just yesterday, I deleted a bunch of apps from my iPad 3 because I'm using it less and less all the time. The good news is, I now have plenty of space to install 8.1.2 OTA. :rolleyes:
  18. nagromme, Nov 26, 2014
    Last edited: Nov 26, 2014

    nagromme macrumors G5


    May 2, 2002
    I wish the Kindle app allowed zero side-margins (makes sense in black mode on black iPhones/iPads) for maximum reading area. It's close, but not quite. And iBooks? It only has HUGE wasteful margins. I'd kill for iBooks to offer Kindle app's thin margins. Even in white mode, thin margins just make sense on a pocket device

    Lose those wasteful margins and a 6 Plus is very close to the printed text portion of a paperback page.

    Also: with people using an iPhone 6/Plus like an iPad Mini some of the time, that frees up market/use cases for a relatively home-bound device: a BIGGER iPad (Pro or whatever). Even better for movies in bed/on the couch, even better for art, even better for touch gaming. (And yes, general productivity too!) I'm not sure I'd ever want a 13" iPad enough to give up my perfect 10" Air... but the 6 Plus makes it much more possible for me to consider.

    EDIT: the great thing about the iPhone 6 vs. an iPad is the lightness for one-hand use. Of course the Air 2 is making strides, but wider still means more downward leverage. A 6 Plus is just really easy to hold and read, and I like that I can rotation-lock just the Kindle app and not the whole phone. (I still read 70% of the time on my iPad 2, but pre-phablet, it used to be 99%.)
  19. peteullo macrumors regular


    Dec 13, 2009
    Scranton, PA
    I have to agree with the article... I recently purchased an iPad Air 2 and still find myself using my iPhone 6 Plus in situations that I used to use an iPad.
  20. BenTrovato macrumors 68030


    Jun 29, 2012
    Isn't this an obvious conclusion though? The iPhone went through a major change in form factor while the iPad hasn't changed in years. The number of people who purchased new iPhones is far greater than those who purchased iPads so again there will be more people using new iPhones over new iPads let alone any iPad.

    Mathematically and statistically speaking this data holds no weight in percentage form. For example if 80% of 6+ users picked up their iPhone to read over their iPad then it doesn't really make much sense. I would absolutely pick up my iPhone 6 to read over an iPad 1, 2, 3, 4, or Air. Wouldn't anyone? People want to use the brand new shiny device that costs an arm and a leg over the older one. The data only references iPad not which iPad which obviously skews the result in favor of the title.
  21. 2457282 Suspended

    Dec 6, 2012
    Maybe it's me, but this does not represent my usage at all. I love my iphone 6 and i use it for emails at work through the Good App. I use it to see my tasks through the Things App. I use it for Car2Go and Carshare. I use it for Maps and directions. I use it for photography and music. I text and make calls. there are a few other things, but that is all where the phone shine for me. When I want to write (like this) or read, or enter the tasks, edit photos, play games like Clash of Clans, etc. I do all that on my ipad. The iphone is to small to really do these things IMO. and the keyboard is way to small for any real writing except for the quick text message.

    So for me I am clearly not in the majority that this article calls out for and I am frankly amazed that people can use the phone's small screen and small keyboard for anything major.
  22. kds1 Suspended


    Feb 17, 2013
    New York, New York
    iPhone 6 Plus is no substitute for the Retina iPad Mini. 5.5 vs 7.9 is a huge difference.
  23. Archer1440 Suspended


    Mar 10, 2012
    The biggest change I have experienced is that I no longer take an MBA, iPad and iPhone on long trips. My latest trip to Japan was with iPhone 6+ and MBA. Didn't miss the iPad once.

    However, around the house I still use the iPad for general reading, service manuals when working in the garage, and streaming video when I have to use cellular (UDP on the iPad doesn't throttle).
  24. ArtOfWarfare macrumors G3


    Nov 26, 2007
    Don't have an iPad and can't imagine ever wanting one, now that I have my 6+.

    The iPad is too big to be as convenient as my 6+ (can't put the iPad in my pocket), and it's not as good as a MacBook Air.

    I don't know what the use case for an iPad is anymore.
  25. TMRJIJ macrumors 68030


    Dec 12, 2011
    South Carolina, United States
    Nope! (Replying from iPad 2 with iOS 8.1.1)

Share This Page