Its interesting to me that the EU law gives that coverage, but it seems like most every post on here from someone who tried to use it complains about how hard it is to get things fixed under it. Seems like the selling merchant rarely makes it easy.
Personally, I think most people in the US get AppleCare+ for its accidental damage coverage.
As I said it's just not well known the big problem is the selling merchants don't know about the law them selves so unless you print the relevant info from that law and take it with you they will think your taking the piss