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iPhone 6 Demand Remains Strong As Supply Improves

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Apr 12, 2001
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Demand for the iPhone 6 and iPhone 6 Plus has been growing even as Apple has significantly boosted available supply, according to a new survey conducted by Piper Jaffray analyst Gene Munster. According to Munster, who surveyed 1,004 U.S. consumers about their upcoming smartphone purchase plans, demand for the iPhone has only increased since the iPhone 6 and 6 Plus launched in September.

Of consumers surveyed who plan to buy a smartphone in the next three months, 50 percent said they planned to buy an iPhone. In a similar survey conducted in September, only 47 percent were planning on purchasing an iPhone. In 2013, demand for the iPhone 5s fell following the device's launch, whereas demand for the iPhone 6 appears to be rising.

iphone6-stock-photo.jpg
We conducted a survey of 1,004 US consumers. Of those looking to purchase a smartphone in the next three months, 50% said they plan on purchasing an iPhone vs. 47% in September, following the iPhone 6 announcement. By comparison, demand for the iPhone decreased from 50% in Sep-13 to 44% in Dec-13 following the iPhone 5S launch. Overall we believe this shows that consumers are extremely interested in the larger screen iPhone 6, a testament to the strength of the current upgrade cycle.
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Munster also notes that supply checks have pointed towards increased numbers of iPhone 6 and 6 Plus devices in retail stores. As of last week, 77.6 percent of stores had iPhone 6 units in stock, compared to 56.1 percent two weeks ago.

Apple's online store shipping estimates also point towards a significant increase in supply, with Apple growing close to reaching supply/demand balance. Over the course of the last few weeks, iPhone 6 and 6 Plus shipping estimates have improved from 7 to 10 days to just a single business day. As of Thursday, December 18, 16 and 64GB iPhone 6 and 6 Plus models ship from Apple within a day, while the more constrained 128GB models ship within 3 to 5 days.

Article Link: iPhone 6 Demand Remains Strong As Supply Improves
 
Article Link
https://www.macrumors.com/2014/12/23/iphone-6-demand-growing/
lol I'm still waiting to get mine in my country. The 64GB silver is impossible to get... Only without a carrier, which is too expensive.
 
According to Munster, who surveyed 1,004 U.S. consumers
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Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.
 
the8thark said:
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.
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Amazingly statistic suggest otherwise. this is the standard polling sample size in the US.

The good news is that there may be plenty of phones for all those Christmas shoppers.
 
Maybe that guy in the forums always whining about not being able to find a sim-free unlocked iPhone 6 will finally get his wish. :)
 
Rogifan said:
But those fugly antenna lines! And that camera bulge! /s
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Imagine how many more they could have sold had it not been for those. ;) /s

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zorinlynx said:
Maybe that guy in the forums always whining about not being able to find a sim-free unlocked iPhone 6 will finally get his wish. :)
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I think that bloke could not find a drink in a brewery !!!!
 
No surprise here.

Apple was a few years catching up to Android screen sizes.


Finally frustrated iPhone buyers have what they want.
 
JeffyTheQuik said:
Apple is doomed!

What will they do for an encore?
How will the iPhone 7 top this?
Cue up the doomsayers...

Oh yeah.... Merry Christmas all!
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48 hours of battery life, getting rid of the huge upper and lower frame and fixing the weird camera issue.
 
the8thark said:
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.
Click to expand...

As an estimate of the US market 1004 is actually pretty large as a sample of the US market for the purposes of statistical estimation. It should yield an estimate that is only +/- 1 or 2 percent from the true figure (depending on the precise size of the market).
 
Cuban Missles said:
Amazingly statistic suggest otherwise. this is the standard polling sample size in the US.

The good news is that there may be plenty of phones for all those Christmas shoppers.
Click to expand...


"We conducted a survey of 1,004 US consumers. Of those looking to purchase a smartphone in the next three months..."

The number of US consumers looking to purchase a smartphone In the next 3 months is maybe 10-15% of the population (assuming a 2 year upgrade cycle it would be be 12.5% and a lot of people don't have smartphones). In all likelihood this survey is of no more than 200 people that actually fit in to the sample population (people looking to purchase a smartphone in the next 3 months) which makes a 3% change (and probably the whole survey) statistically insignificant to estimate anything for the entire US population.
 
Makes sense that it would increase, I think. When the iPhone 6 and 6 Plus were released, a lot of people including me and my fiancee weren't sure what to think of the larger screen. Until we had the chance to play with them a few weeks after release, we would have given a neutral answer in this survey.

Now that they're widely available, it's not hard to find your early adopter friend and play with their iPhone, then realize that you like the bigger screen and spring from feeling neutral or negative to positive about it.
 
Demand is growing?
Best Buy, Walmart, Target and Frys all have ample stock when I was browsing last weekend.

Sounds like an old trick of creating a false sense of inventory shortage to generate speculation to move a backlog of inventory.

Apple is quite famous for this strategy.
 
bawbac said:
Demand is growing?
Best Buy, Walmart, Target and Frys all have ample stock when I was browsing last weekend.

Sounds like an old trick of creating a false sense of inventory shortage to generate speculation to move a backlog of inventory.

Apple is quite famous for this strategy.
Click to expand...

Let's let the Q1 2015 reports speak.

Apple doesn't lie that much, it's quite clear....if youve been walking around the real world - tons of people have an iPhone 6/6+.

What really is dying - Windows/Microsoft.
 
the8thark said:
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.
Click to expand...

Failed stats? That's ok, so did I. ;)

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It makes sense. The 6/plus addresses the big screen envy and in real life, they look damn sexy creating more iPhone envy.

Also, I think the new ads, while not universally liked here on MR, does a good job of communicating the benefits in an entertaining way that stands out from all the noise.
 
This is the same guy who has predicted an Apple Tv every year since 2011 or so isn't it? Regardless of his sample size and methods it seems like he is stating the obvious.
 
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