So, here is my email to Tim Cook last week. See below for response:
"It is with great sadness and disappointment that I write you today. I have an iPhone 6 purchased the day it came out. I am a huge Apple fangirl, and have been using Apple products since 1985. I have been responsible for many people to become "switchers" over the years. But I have had nothing but frustration today. Since the first year of this phone, I have had battery issues, with the phone turning off at 28%. Upon plugging it back in (with a dead battery symbol) it would leap instantly to 70%. I took it numerous times to the Apple store and they told me it's fine (?!). Over the last year it has been draining faster and faster.
Today, at only 2 years and 2 months old, I have a brick. It won't turn on at all. I took it to the Apple store presumably to get a new battery, and they refused. They told me that it's a firmware or software issue, and they won't put a battery in, but I could buy a new phone. Now I don't even have anything I can trade in! I have nothing: a dead phone, no trade in. I am not the only one with this issue, and we're being told essentially "it's Apple's fault. They made a bad phone. So please buy another." I find this answer wholly unacceptable. I will likely get another iPhone because I am so invested in the Applesphere, but I have never before been disappointed by Apple as a company. While I am not a share holder, my emotional stock in your company has dropped precipitously."
The Response: I spoke to senior exec from Apple as well as store manager, and their response was the same: electronics die. Buy a new one. Wow. Only two years for an $800 phone? Obviously it's a lemon but because all are out of warranty they won't do anything to rectify issue. I bought a 7 but I really didn't want a payment until next year. Oh well. Lousy customer service though. Not typical for Apple.