Yes it is a Pink Phone. Very Pink. I bought it for my wife specifically for the color.
What it clearly isn't... is Rose Gold. Not even close, yet that's no surprise since Apple makes its living off Hype and Influence.
This is indeed the best iPhone to date. Yet the small incremental improvements are neither life changing or must haves unless you're one who's ego dictates the latest is crucial to your self worth.
The other new iPhone 6S+ I bought is for my son who passed on an iPhone 6 Plus like I have solely because our years of experience have proven the "S" series are always better than non S models, a fact that's also the case this time around.
I only bought the 6+ based on the fact that I'd waited years for Apple to catch up to the spacious screens Androids had for years prior.
Now that Apple's caught up with display size I'll likely use my 6 Plus till the 7S+ is released. That'll give Apple plenty of time to catch up with other Android features.