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'iPhone 6s' Front Panel Depicted in New Photos, Said to Be in Production

nj-morris said:
I don't see why, even when all of the rumours have supported your wishes for the iPhone 6S, you have to attack :apple: for something that hasn't even been announced yet. And why do you care so much about how much it cost to make the phone. It doesn't matter if cost $50 or $500 to produce, it doesn't impact you in any way shape or form.
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Maybe because I'm not a hypocrite apologist or a blind consumer? Maybe?

Also, the fact that you say it doesn't matter how much it cost to produce is a new level of rationalisation, well done. It does, of course, matter since Apple product are the most overpriced product any domain, any time, ever. SO if you're going to have to pay 1000$ for a smartphone not for power since it's underspec'd, not for innovation since it's not innovative, not for quality since we all know how planned obsolescence and numerous bugs work, Apple's got at least to match its pretention and advertised position as being a design product.

Which, as I said, it doesn't.
 
Is it me or is this the most boring rumor yet? However I'm happy to be reading it because I am really looking forward to the S series and I'll read anything about them to pass the time. I'm a pathetic MacRumors junkie at this point.
 
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Edgar Spayce said:
Maybe because I'm not a hypocrite apologist or a blind consumer? Maybe?

Also, the fact that you say it doesn't matter how much it cost to produce is a new level of rationalisation, well done. It does, of course, matter since Apple product are the most overpriced product any domain, any time, ever. SO if you're going to have to pay 1000$ for a smartphone not for power since it's underspec'd, not for innovation since it's not innovative, not for quality since we all know how planned obsolescence and numerous bugs work, Apple's got at least to match its pretention and advertised position as being a design product.

Which, as I said, it doesn't.
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I'm going to say it again: the 6S hasn't been announced yet. You can't call a phone 'underspec'd' when you don't even know what the specs are. The A9 is likely to be a huge jump in performance, and 2GB RAM is more than you can ask for. Everything else on the 6 was absolutely fine. And 'planned obsolescence', are you kidding? Look at iOS 9, which again, hasn't been fully released yet, running on 4 and a half year old devices that originally shipped with iOS 4, supposedly with less bugs than before. And then look at Android, the oldest devices running Lollipop are from 2013. Not to mention that 2013 devices took months to get it. And again with design, are you seriously buying your phone just to look at it? Anyway, if you don't like some of the colours, that's why there's a choice in what colour you want to get.
Oh and by the way, does the :apple:Watch space grey qualify as 'true black'? Because that's likely to happen with the next iPhone.
 
Thunderhawks said:
What is your problem with Tim Cook? Go ahead apply for the job if you can do better.

You know you can't , so just let your grudge go. The man did nothing to you. If it's so easy to run
a billion dollar company, everybody would be doing it.

If you don't agree with what Apple does or sells, get Android product and leave Apple alone.

For all that happens with Apple by Apple and from Apple, I do not have any personal advantage or disadvantage.

All the Apple products I have work extremely well. I only buy what suits my needs. The watch is of no interest , maybe never , maybe by generation 6.

Do they have shortcomings, yes. But it is impossible to make everybody happy.

Their percentage is pretty good.
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I feel your pain.

Let me tell you something: in Cook's early days as CEO, I was right behind him. When the stock plummeted to $400, I was baffled, and when everyone was calling for his head, I was defending him. I think he was a good man to follow Jobs.

But now, I don't think he has anything to offer Apple as CEO, so I speak my mind. I could envisage him as COO again, but I think he really wants to go into politics. I think it's unlikely that there will be anything revolutionary out of Apple for a long time, regardless of the CEO, but I don't like the direction Apple is going in on both the hardware and software/services fronts.
 
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Benjamin Frost said:
I feel your pain.

Let me tell you something: in Cook's early days as CEO, I was right behind him. When the stock plummeted to $400, I was baffled, and when everyone was calling for his head, I was defending him. I think he was a good man to follow Jobs.

But now, I don't think he has anything to offer Apple as CEO, so I speak my mind. I could envisage him as COO again, but I think he really wants to go into politics. I think it's unlikely that there will be anything revolutionary out of Apple for a long time, regardless of the CEO, but I don't like the direction Apple is going in on both the hardware and software/services fronts.
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Apple's direction was pretty much fixed after the iPhone and iPad releases. Spec upgrades is all one can expect from now on for these matured products.

In the meantime trying to find the next market niche to occupy, dominate or create is not that easy, while fighting off the copy cats.

Home runs will be rarer from now on and take a while.

They are trying with the watch. (For me : Meh)
They are trying with BEATS (Not my generation)
They are trying home kits, health kits

None of it is related to the person of Tim Cook. They have brilliant minds and will hire whomever they need.

Tim is not Jobs. He does not have Jobs' vision, but then a Jobs doesn't come along once a week.

In the meantime the ship needs a captain. He is it.

Until the next person comes. Can't get excited or upset about either scenario.
 
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Thunderhawks said:
Apple's direction was pretty much fixed after the iPhone and iPad releases. Spec upgrades is all on can expect from now on for these matured products.

In the meantime trying to find the next market niche to occupy, dominate or create is not that easy, while fighting off the copy cats.

Home runs will be rarer from now on and take a while.

They are trying with the watch. (For me : Meh)
They are trying with BEATS (Not my generation)
They are trying home kits, health kits

None of it is related to the person of Tim Cook. They have brilliant minds and will hire whether need.

Tim is not jobs. He does not have Jobs' vision, but then a Jobs doesn't come along once a week.

In the meantime the ship needs a captain. He is it.

Until the next person comes. Can't get excited or upset about either scenario.
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He just needs to run the ship a bit tighter. There's an element of sloppiness and lack of focus slipping into all of their endeavors now that's a bit concerning. I'll give him this: He's doing something Steve didn't have to worry about. He's tackling the China market. And he has to make sure he doesn't lose touch with and alienate the market Apple has already conquered. That's just speaking in terms of the geographic market.

In getting into wearables and cars and home kits, Apple is taking on new product markets. It's easy to lose their way. Tim needs to think about what it means for a product to be an Apple product, what it means to have that hard won reputation, and hold every endeavor to that standard from the product itself to the sale and service of it.

I'm good with the watch, in fact I'm a huge fan of it, but I think a lot of us participating on the forums for it agree it needed more "editing" than it got prerelease.

And the marketing for it was all over the place and became a bone of contention. You had celebrities tweeting pics of the $10-17k watches they were gifted with. It was cute at first but then took on a "envy it, b-ches" tone. I'm sure the celebs didn't mean it that way. It's just how those of us wanting the watch but faced with long waits ended up feeling. It didn't help you knew some of those celebrities don't care a bit about the Apple watch. It was free bling to show off for a few photos then tossed into a drawer somewhere.

Then there were these appearances at fashion shows in Italy and we got to see these desirable sport-model bands, but they clearly weren't meant for us unwashed peasants as they never materialized for sale to us and there's no talk that they ever will be. That and making the watch available at boutique stores but not its own stores first just opened up questions about to whom Apple wanted to market the watch and if they still value their loyal customer base who shops in their stores.

I don't care what Steve might have done or not done. I do care that Tim learns and guides Apple Watch to a better place moving forward from this point. He needs to take on new markets without compromising the Apple we identify with and that their success is built on.
 
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GrumpyMom said:
He just needs to run the ship a bit tighter. There's an element of sloppiness and lack of focus slipping into all of their endeavors now that's a bit concerning. I'll give him this: He's doing something Steve didn't have to worry about. He's tackling the China market. And he has to make sure he doesn't lose touch with and alienate the market Apple has already conquered. That's just speaking in terms of the geographic market.

In getting into wearables and cars and home kits, Apple is taking on new product markets. It's easy to lose their way. Tim needs to think about what it means for a product to be an Apple product, what it means to have that hard won reputation, and hold every endeavor to that standard from the product itself to the sale and service of it.

I'm good with the watch, in fact I'm a huge fan of it, but I think a lot of us participating on the forums for it agree it needed more "editing" than it got prerelease.

And the marketing for it was all over the place and became a bone of contention. You had celebrities tweeting pics of the $10-17k watches they were gifted with. It was cute at first but then took on a "envy it, b-ches" tone. I'm sure the celebs didn't mean it that way. It's just how those of us wanting the watch but faced with long waits ended up feeling. It didn't help you knew some of those celebrities don't care a bit about the Apple watch. It was free bling to show off for a few photos then tossed into a drawer somewhere.

Then there were these appearances at fashion shows in Italy and we got to see these desirable sport-model bands, but they clearly weren't meant for us unwashed peasants as they never materialized for sale to us and there's no talk that they ever will be. That and making the watch available at boutique stores but not its own stores first just opened up questions about to whom Apple wanted to market the watch and if they still value their loyal customer base who shops in their stores.

I don't care what Steve might have done or not done. I do care that Tim learns and guides Apple Watch to a better place moving forward from this point. He needs to take on new markets without compromising the Apple we identify with and that their success is built on.
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You make a lot of good points.
I am wondering if they have or can get enough qualified and good personnel when they tackle certain tasks.
For example is the iOS programming team or are some key people working on El Capitan or other programming tasks? Are any of those plugging up security holes?

The watch introduction and its scenario has been overhyped, because it's from Apple and whoever can likes to
pee a little on them at every opportunity.

In summary it is a classic example showing that it is impossible to forecast a new product, produce it in millions in quite a number of varieties and make everybody happy.

Any date for a release would not have mattered , as consumers just are impatient and especially these days nobody can wait a lick. Waiting was all I ever did when I was young.
As a toddler my parents told me: if you whine (because you have to wait) you are not going to get anything.
Todays whiny generation is so spoiled and expects me, me, me catering that I find absurd.

Sorry, but I can't be convinced that I can't wait for an item that I have lived my entire life without.

Anybody halfway smart would also figure out that waiting has a lot of benefits. No need to buy things sight unseen, get some feed back from early adopters, see some consensus about weaknesses, more apps coming etc.etc.

People who follows Apple knows not to buy their first beta generation of products.

Back to Tim. He is an open personality and like you say he realized the next sales are coming from opening China.
(Or let his people convince him to do it)
As a man who is mainly analyzing things via numbers, he has to learn creativity or when to get out of the way.

He for sure doesn't have a reality distortion field.

About the only few things these days that bug me about Apple is the use during presentations of ever the same buzz words, but then the English language doesn't have that many superlatives one can go to.
Not that I could do better:) (But then English is not my native language anyway)
 
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Thunderhawks said:
You make a lot of good points.
I am wondering if they have or can get enough qualified and good personnel when they tackle certain tasks.
For example is the iOS programming team or are some key people working on El Capitan or other programming tasks? Are any of those plugging up security holes?

The watch introduction and its scenario has been overhyped, because it's from Apple and whoever can likes to
pee a little on them at every opportunity.

In summary it is a classic example showing that it is impossible to forecast a new product, produce it in millions in quite a number of varieties and make everybody happy.

Any date for a release would not have mattered , as consumers just are impatient and especially these days nobody can wait a lick. Waiting was all I ever did when I was young.
As a toddler my parents told me: if you whine (because you have to wait) you are not going to get anything.
Todays whiny generation is so spoiled and expects me, me, me catering that I find absurd.

Sorry, but I can't be convinced that I can't wait for an item that I have lived my entire life without.

Anybody halfway smart would also figure out that waiting has a lot of benefits. No need to buy things sight unseen, get some feed back from early adopters, see some consensus about weaknesses, more apps coming etc.etc.

People who follows Apple knows not to buy their first beta generation of products.

Back to Tim. He is an open personality and like you say he realized the next sales are coming from opening China.
(Or let his people convince him to do it)
As a man who is mainly analyzing things via numbers, he has to learn creativity or when to get out of the way.

He for sure doesn't have a reality distortion field.

About the only few things these days that bug me about Apple is the use during presentations of ever the same buzz words, but then the English language doesn't have that many superlatives one can go to.
Not that I could do better:) (But then English is not my native language anyway)
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It's hard to read between the lines regarding recent promotions, but it looks like they are giving people who have expertise in key areas (like design--Jony Ive) roles that let them oversee rather than get bogged down in details on a day to day production level. That seems like a smart move that will let these experts apply their talents and visions to Apple's growing product line while leaving lower level personnel mind the daily details. With these experts looking at the bigger picture within their area of expertise, they will be able to give more clear and accurate feedback to Tim.

They just did this bit of juggling after the Apple Watch's launch, so that shows they are aware of and responding to the shortcomings that became apparent in the release of the watch.

It wasn't just the watch that was marred by delays. Their new ultra thin MacBook was launched but then unavailable for many months. My husband was counting on having one for a business trip and he couldn't get it except through special contacts and channels not available to most consumers, even business ones.

I wouldn't say the Apple Watch customers were in all cases whiney and entitled. "Bewildered" was more like it. The watch was heavily promoted on tv but customers dropping by the store were told they could look. They could try on by appointment. But they could not purchase, they could only order and wait online. That is a very unconventional and off-putting way to sell a product.

The watch itself is really good for a first generation product. I am not normally an early adopter but I knew I wanted to try this and for the most part I find it very useful. But the graphical user interface is a bit of a mess. This is the one area I think Steve would have "edited" if he were still with us.

I think Tim wanted to learn from this process because I received a very extensive survey asking me about the watch itself and the ordering process. I am optimistic he will run a tighter ship going forward. He may need some time to process feedback and tinker with the chain of command. But I do think he possesses more vision and understanding of Steve's legacy than it might appear to many people at this point in time. At least I hope so.
 
MasterRyu2011 said:
Why is it shocking? They save major upgrades/changes for the full incremental model. The S model gets minor upgrades.
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"Major upgrades and changes" for the "full incremental" model? What are you talking about?

You'd need to define "major upgrades and changes"

If one defines chipsets upgrades as major, then no. Those actually happen in the "S" models. The 3GS, 4S, 5S (and hopefully 6S) all brought significant internal upgrades to the previous models. The numbered upgrades were more minor internally, major externally. The exception would be the iPhone 5 which did double CPU performance over the 4S, but GPU was not as big of a jump and the camera was almost identical to the 4S minus a few tweaks & sapphire cover.

If one is talking about redesign primarily, then yes, you're right, very clearly the numbered generations bring the major physical alterations (case redesign among other things). If one is referring to "S" models getting "minor" upgrades, with reference to case design, then yes, you're right! That is quite evident looks-wise.

Apple has to justify "S" models and bring incentive in other ways, given that it looks mostly the same. So they tend to have the new "big" features (Siri, Touch ID, 64 bit architecture, Force touch potentially - a completely new interface isn't "minor") that get incorporated into the next numbered model along with a minor spec upgrade (5 is the exception to this, but every other numbered model from 3G, to 4 to 6 were all minor spec bumps over previous generation. The 3G was essentially the exact same as the Original iPhone; the 4 and 6 brought very small CPU/GPU bumps over the 3GS and 5S respectively....in the case of the 6, it was arguably more disappointing because the RAM amount stayed the same)

This whole "S models are minimal, minor" upgrades is getting tiresome to read. Its just ignorant given how big some of the features introduced in the "S" generations have been.

Every generation bring its own set of upgrades, be it external or internal. They are legitimate upgrades in their own right. Even though the 4 was not a big leap over the 3GS internally, RAM aside, the front facing camera and retina were huge upgrades. Even though the 5S did not look much different from the 5 outside, Touch ID and 64 bit architecture - along with a co-motion processor - were all significant upgrades.

And those who are going from contract to contract, often 2 years, tend to receive a worthy upgrade to their older iPhone. 3G -> 4 -> 5 -> 6 are all solid jumps, and worthy leaps. As are 3GS -> 4S -> 5S -> likely 6S will be *(hopefully 6S continues this trend...)*

Those who upgrade year-to-year, well its going to be more a of a minor upgrade regardless if its a numbered or S model generation.

Please lets let those who look forward to S models, or upgrading from 3 year contracts, or coming from an even older iPhone, please can we just let them look forward to the latest iPhone? Why people feel the need to poo-poo that by incorrectly saying how "minor" S models are as an upgrade, I'll never know.
 
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