The people who complain about how the iPhone costs so much for so low in components costs also voted for the increase in minimum wage to $15/hour in NY without factoring that to run a business you need to put in a lot of capital, pay taxes, rent, actual cost of running said business, licensing costs, permits, advertising, designing, construction of store (physical or virtual)... but nope, let's raise the minimum wage because the employers' costs don't matter.
That's my rant.
And I'm pretty sure R&D, licensing costs, marketing, running actual stores, shipping said phone to people, paying employees to write the OS, designing the CPU, cost to source materials, packaging said phone so it doesn't arrive in pieces… those costs don't matter! Apple is ripping us off!