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The one I saw in person had some scratches, likely because it was a demo, but honestly unless you purposefully stare at the back of the phone and rotate it under a light... you can't really see them. Pretty much just like your video.

I'm fine if my phone suffers these horrific blemishes. We all have our battle scars, some are just easier to see than others. Plus, the phone is going back to AT&T in 12 months.
 
And here I thought the clickbait title would show the jet black actually being scratch resistant!
 
I've never wiped my glossy "jet black" iPhone 3G series or glossy black iPhone 4 series with a microfiber in public. In fact, they're all pretty much self-cleaning in the pants pocket (each time you take it out and put it back in). It sounds like you've never had a glossy black iPhone before.

I had the 3G. I don't think I cared back then, though lol.
 
I guess the same DLC finish on the watch cant be made on aluminum but that would have been awesome, the only thing scratching with those are the bracelet but thats to be expected just with resting the hand everyday on tables and laptops etc.
 
Rude? lol

Let me get this straight; you think that it's "rude" to try and scratch a product that belongs to a multi-billion dollar company when it's there on display as a demo for exactly that purpose? Oh, and just in case that's not the purpose of the demo model in store, the company doesn't mind either way because if they did, they would either have you arrested or replaced the scratched phone already.

So who's to say that I can't run my fingernails through the beautiful glossy finish to see if it scratches? After all, it's not my phone and the act may persuade me to buy it. And I'm allowed to do it. So why shouldn't I?

You can do whatever you want. I made my position clear.
 
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Plus if we are comparing phones to cars, I'd totally rather have a murdered out matte black car than a glossy black car lol ;)
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I guess the same DLC finish on the watch cant be made on aluminum but that would have been awesome, the only thing scratching with those are the bracelet but thats to be expected just with resting the hand everyday on tables and laptops etc.

Exactly why can't they do the phone this way? Make it like this. I guess not.
 
It's a phone. Use it. Love it. Scratch it. Replace it next September. I don't know about you but I spend my time looking at the screen... and if you need to look at the back under light to stress out over scratches you need medication, a case, medication, a therapist and a lesson about 1rst world problems. I know my jet black is gonna look sexy as hell for the next year as long as someone isn't standing in my personal space inspecting my phone.

We've been warned. It scratches... pending next years saphire edition. That's right... going back to glass. 11.5 months and counting.
 
You can do whatever you want. I made my position clear.

Interesting. Do you think that test-driving a car is also rude? I mean, during the test drive, no matter how short, you're wearing out the car's tires, brakes, engine, suspension, paint, etc. And then you can decide that you don't want the car. Isn't that rude?
 
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And now you care because you're used to the silver/gold/light space gray iPhones? Not everyone is like you now and you can always opt for matte Black if you want a lower maintenance black iPhone.

I'm just saying Apple could have done better that's all
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It's a phone. Use it. Love it. Scratch it. Replace it next September. I don't know about you but I spend my time looking at the screen... and if you need to look at the back under light to stress out over scratches you need medication, a case, medication, a therapist and a lesson about 1rst world problems. I know my jet black is gonna look sexy as hell for the next year as long as someone isn't standing in my personal space inspecting my phone.

We've been warned. It scratches... pending next years saphire edition. That's right... going back to glass. 11.5 months and counting.

I'll take glass over this.
 
Interesting. Do you think that test-driving a car is also rude? I mean, during the test drive, no matter how short, you're wearing out the car's tires, brakes, engine, suspension, paint, etc. And then you can decide that you don't want the car. Isn't that rude?

Huh? I think a more correct analogy is you do a scratch test on the tester car. Try that and see how the dealer will react.
 
Huh? I think a more correct analogy is you do a scratch test on the tester car. Try that and see how the dealer will react.

Actually, the more analogous comparison would be that of hundreds of people test-driving that same car. It's part of the process and yes, it would get far more scratched up and used up after all those test drives.

Part of the appeal of the new iPhone 7 is in its finish. The only way to be sure you will like the jet black is to fiddle around with the demo model in the store before you buy it. And yes, that includes running your fingers through the glossy finish to determine if it is up to your standards. Of course, we have to draw the line somewhere (pun intended). You can't just take out a pair of scissors and see how the finish holds up because that's both stupid and unrealistic. The scratches shown in OP look very ordinary.
 
Actually, the more analogous comparison would be that of hundreds of people test-driving that same car. It's part of the process and yes, it would get far more scratched up and used up after all those test drives.

Part of the appeal of the new iPhone 7 is in its finish. The only way to be sure you will like the jet black is to fiddle around with the demo model in the store before you buy it. And yes, that includes running your fingers through the glossy finish to determine if it is up to your standards. Of course, we have to draw the line somewhere (pun intended). You can't just take out a pair of scissors and see how the finish holds up because that's both stupid and unrealistic. The scratches shown in OP look very ordinary.
You do realize we are not talking about people running their fingers over the phone right?

We are talking about taking abrasive objects and intentionally trying to scratch them. The same thing happened with "bendgate" people were going in and intentionally trying to bend phones. Neither situation is like a good test drive.
 
Rude? lol

Let me get this straight; you think that it's "rude" to try and scratch a product that belongs to a multi-billion dollar company when it's there on display as a demo for exactly that purpose? Oh, and just in case that's not the purpose of the demo model in store, the company doesn't mind either way because if they did, they would either have you arrested or replaced the scratched phone already.

So who's to say that I can't run my fingernails through the beautiful glossy finish to see if it scratches? After all, it's not my phone and the act may persuade me to buy it. And I'm allowed to do it. So why shouldn't I?

Do you crash cars when test driving them as well? After all, the crash safety might be a determining factor in buying the car. Do you break your neighbor's house windows to decide if you want that brand in your house?

The point is, you're damaging property that isn't yours. You don't have the right to do so, and claiming such is absurd. Just because you don't get jumped by security for it doesn't mean you're allowed to go into a store and trash merchandise for your own amusement.

And just in case you need further clarification, why not go up to an employee at the Apple store and ask them if you've got permission to "scratch test" the JB display models. :rolleyes:
 
Interesting. Do you think that test-driving a car is also rude? I mean, during the test drive, no matter how short, you're wearing out the car's tires, brakes, engine, suspension, paint, etc. And then you can decide that you don't want the car. Isn't that rude?
Yeah...if you drag a key across the side of the car before you get in.
 
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Do you crash cars when test driving them as well?

Even if you crashed, you wouldn't need to pay a dime. It's called insurance.

Apple has plenty of money to deal with scratched display models. I can't believe you're not smart enough to understand that they already accounted for that when selling millions of iPhones worldwide. If you want to discuss morals, go back to kindergarten. If you want to talk business, then wake up and smell the coffee.

The truth of the matter is that all those banged up and otherwise ruined demo models in stores are already paid for. It's all factored into the price of your brand new iPhone. Believe me, when I scratch a display model, you and others already paid for it. So it makes little to no difference how badly and how many get scratched. You're paying for it regardless. Deal with it.
 
Even if you crashed, you wouldn't need to pay a dime. It's called insurance.

Apple has plenty of money to deal with scratched display models. I can't believe you're not smart enough to understand that they already accounted for that when selling millions of iPhones worldwide. If you want to discuss morals, go back to kindergarten. If you want to talk business, then wake up and smell the coffee.

The truth of the matter is that all those banged up and otherwise ruined demo models in stores are already paid for. It's all factored into the price of your brand new iPhone. Believe me, when I scratch a display model, you and others already paid for it. So it makes little to no difference how badly and how many get scratched. You're paying for it regardless. Deal with it.

What a douchebag!
 
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Even if you crashed, you wouldn't need to pay a dime. It's called insurance.

Apple has plenty of money to deal with scratched display models. I can't believe you're not smart enough to understand that they already accounted for that when selling millions of iPhones worldwide. If you want to discuss morals, go back to kindergarten. If you want to talk business, then wake up and smell the coffee.

The truth of the matter is that all those banged up and otherwise ruined demo models in stores are already paid for. It's all factored into the price of your brand new iPhone. Believe me, when I scratch a display model, you and others already paid for it. So it makes little to no difference how badly and how many get scratched. You're paying for it regardless. Deal with it.

You're a riot.

It's amazing to me that an individual can be as deluded and entitled as you are.

Sure. There's insurance, Apple has tons of money and so do most car dealerships. But that doesn't give you the right to damage property that doesn't belong to you. Just because they have more money than you it doesn't give you permission to damage property that isn't yours. Let me guess, it's just your way of protesting the big, bad 1%? Please.

By your logic, a homeless person should be able to come into your home and trash it. You've got insurance, I assume. You've also got more money than he does, so there's that too. According to your own argument, this is acceptable, and even REASONABLE. I mean - who knows. Maybe he's testing durability of your electronics to decide if he wants to save the funds in his change cup to buy them. Perhaps he wants to make sure the house is fire resistant before he gathers his pennies to get his own. That's totally ok, isn't it?

Unless, of course, your self-involved, self-righteous delusions only apply to you and your needs. :rolleyes:
 
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I've never wiped my glossy "jet black" iPhone 3G series or glossy black iPhone 4 series with a microfiber in public. In fact, they're all pretty much self-cleaning in the pants pocket (each time you take it out and put it back in). It sounds like you've never had a glossy black iPhone before. In case you don't know, the black 3G series was a fingerprint magnet.

I had the 3G. I don't think I cared back then, though lol.

I don't think i cared quite as much back then either. People seemed more concerned about screens scratching. In all the years of owning an iPhone I have only put a screen protector on once - think that was on the on the 5s because one came free with a case. Always thought they looked terrible on.

Also back in the 'early days' iPhones were a lot 'cheaper' to buy and they were easy to sell on eBay without getting scammed. Now its seems a lot of owners are trying to protect the resale/trade in value.
 
Also back in the 'early days' iPhones were a lot 'cheaper' to buy and they were easy to sell on eBay without getting scammed. Now its seems a lot of owners are trying to protect the resale/trade in value.

Yet many are on the iPhone Upgrade Program, etc. and they're still concerned about their personal iPhones looking smudgy, etc. I think it's a combination of anal retentiveness and people's no longer being used to glossy black iPhones, which are more high maintenance than silver/gold/light Space Gray iPhones we've had in the last few years.
 
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