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Simplification was crucial when you were a company on the brink of bankrupt and with limited resources at your disposal. Apple was also targeting a way smaller and more niche crowd with their products back then.

Today, Apple is a way larger company with a larger, more diverse user base. What worked for Apple in the past may no longer work for Apple today. Didn't Steve Jobs tell Tim Cook to be his own man, rather than obsess too much about what Steve would have done?

In a way, I can see the logic behind fragmenting your product lineup. Take the iPad Pro for instance. Not everyone needs a stylus and Smart Keyboard, but that hardware costs money to implement. Put those features in every ipad, and consumers are either paying more than what they need (when the iPad Air 2 suffices), or Apple wastes money including features only a small minority appreciates. Makes more sense to create a new lineup specifically targeting the needs your target market wants, market to them exclusively and charge an appropriate premium.

I honestly don't think Apple can get away with just selling one model of every product anymore. I am just curious as to what new features the iPhone Pro will have to justify its branding, because this feature will also likely be something Apple has decided that the rest of their non-pro user base doesn't need.

If you ask me, I hope waterproofing and wireless charging are features that come to all iPhones, not just reserved for their most expensive tier. 256 gb of storage? For what? Is there some aspiring movie producer itching to film the next blockbuster on an iPhone? Smart accessories? Wasn't too impressed by the Moto X unveiling.

Not too anxious, as I am using a 6S+ and due for an upgrade only next year.

in terms of 256 storage, my 128 has ran out of storage taking 4K video , and I have not taken that Much
 
It is a shame there won' t be 3 models of the iPhone 7.

Would have loved this line-up:
iPhone SE-4inch
iPhone 7-4.7 inch
iPhone 7+: 5.1-5.2 inch
iPhone 7 pro: 5.6-5.8 inch

Of course all with smaller bezels and chins than the iPhone 6/s models.
 
It is just the product´s name. Could be anything.
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And what new technology would you like to see implement?
Look at the whole smartphone market. There are no big innovations, because we already have almost anything we wished for 10 to 5 years ago.
So yeah, pass that iPhone, use your 6 Plus (it´s a awesome phone), do something for the environment.
Thanks.
You're right, there hasn't been any significant innovations for a while and I'm happy with the performance levels of the current generation of phones, but there's still room for improvements in the OS and also the design-side of the hardware. iOS 10 has been pretty disappointing and also seems a step backwards in terms of UI design - I seriously don't know how Apple ended up here. It seems to me Google has made decent progression in terms of the OS side of things and Apple has regressed.

As for leaked designs, that's also a disappointment - it looks very similar to the iPhone 6 and 6S. From previous trends, we as consumers expected a new or fresher design as it's a new number iteration in the iPhone model, not a recycled design from the past two years. If I were to upgrade from my 6 Plus, I'd have almost no reason to upgrade on the design-side of things.
 
I noticed that too. Clearly photoshopped iPhone 6s's

Edit: It's also really clear that the smart connector is photoshopped. The bright area around it makes no sense with the shadow of the hand/camera over everything.

Haha, no kidding. If that's not an obvious Photoshop job, then I don't know what is. They made no attempt to hide it whatsoever.

I don't get what a Smart Connector would do - whole thing seemed odd to begin with.
 
Without SJ Apple just stinks. And that sucks! Hard to believe he was 100% responsible for Apples rise to king status. No one can fill his shoes. Don't expect anything mind blowing next year either.
 
I don't see a problem with releasing a pro phone. The standard version will be equally comparable to Samsung latest offerings or their next to be released galaxy phone. While the pro version will offer a much higher level of design and overall hardware that will still be better than Samsung next flagship phone, in fact it will be levels above.
 
Ahh, it appears Timmy and the boys have figured out a way to boost margins. Add a $15 dual camera module boost the price $99.
 
"Choose a Vista!"

chooseavista.jpg


The days when Apple was simple.


Oh how I miss those days. :(

The story of Steve Jobs coming back to Apple and scraping half their devices, drawing a 4x4 grid and writing Consumer and Pro still excites me.
 
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Guys, don't you see? We've seen all these "iPhone 7" photos with the bigger camera, no headphone jack, but not a single "iPhone 7 Plus" image.

First of all, I don't think they'll call it "iPhone 7", just "iPhone" and "iPhone Pro". Like they do with their Macs and iPads/iPods (RIP). No more numbers. We'll just denote models by year. "[2016] iPhone". And like MacOS, they'll start naming iOS after places in California.

...and since I'm on a roll, next year they'll call their 10th iPhone "The New iPhone/Pro"!

By the way, storage & pricing just like the iPads: 32GB for $649, and 128GB for $150 extra. The iPhone Pro will come with 128GB, matte black (only available on Pro), dual cameras, but most importantly... a whole new design that hasn't been leaked (because it's fully waterproof, get it?), so we actually have something to be surprised about in September. We'll be so caught off guard we instantly preorder it with our new Apple Watches, forgetting it starts at $899, plus the cost of a new case.

Oh, and speaking of cases. I have my two cents to speak about the loss of the headphone jack. People are upset about not being able to charge and listen to wired headphones at the same time. Apple now already sells a battery case. What's wrong with updating their case to include a headphone port and requisite DAC? So those who want to continue using their current headphones can do so, and charge their phones at the same time, for only $99 more!

As for the iPhone Pro, Apple won't make a battery/headphone case for the same reason they didn't for the iPhone 6 Plus. It already has a bigger battery as a selling point. But what if... Apple doesn't take away the headphone port from the larger phone?!?! It would explain the back and forth we've been hearing in the rumor mills. Again, we've seen evidence of the "iPhone 7" case with no headphone port, but it would be totally Apple to make it and the dual cameras part of the $250 "upgrade".

*drops mic* -[due to carpel tunnel from holding his iPhone 6S Plus with a card-carrying case]
You sir, deserve a golf clap *clap, clap, clap*
 
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Except that no one can really define what professional means. Some take "pro" to mean being able to run office and photoshop, even though there are many people who don't use these apps, yet would still be considered as professionals in their respective fields. It's really up to the individual companies to decide. For the Mac, it probably refers to people working in the photography and video-editing industries. For the iPad Pro, it could be anyone who needs a good stylus, from artists to teachers. For other products, it's really anyone's guess.

Sorry for the late response, but the "Pro" would easily be defined as anyone that would actually use the full extent of the higher end hardware that was incorporated into the MBP or the Mac Pro, such people are sometimes referred to as prosumers. Much to the extent that "lower-end" hardware was used for the typical consumer that wanted the sleek Apple branded devices but with hardware that more applicable to them.
 
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