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You aren't wrong, but this isn't the first time Apple has done something like this:
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Fortunately, your opinion(s) doesn't match the millions of others that use iPhones every day without issue.

Millions of people believed GW Bush when he lied that Iraq had WMD
Millions of Nazis hated and killed millions of jews
Millions of people (presumably) voted for Donald the Pig
Millions of people think the stock market will never go down
Millions of people in 1929 mortgaged their houses to buy stocks

Millions of people? Jeez, there's no better reason to run the other way.
 
Millions of people believed GW Bush when he lied that Iraq had WMD
Millions of Nazis hated and killed millions of jews
Millions of people (presumably) voted for Donald the Pig
Millions of people think the stock market will never go down
Millions of people in 1929 mortgaged their houses to buy stocks

Millions of people? Jeez, there's no better reason to run the other way.

Okay. We can shut down the internet for today. I've seen it all.

Also, at least half of your examples belong here, not in this forum.
 
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Assuming the rumors are true, the iPhone X will be roughly the size of an iPhone 7 with the screen size of an iPhone 7 Plus, what is the reason for the iPhone 7S and iPhone 7S Plus existing beyond price and availability? The iPhone X gives you the best of both the iPhone 7 and 7 Plus, the smaller footprint and the larger screen.

I personally believe the iPhone X will start at $100 more than the base model iPhone 7 Plus (so $869) and I imagine Apple wants to offer new iPhone's this fall at a lower price point. (Hence the iPhone 7S and iPhone 7S Plus.) But price aside, I feel both phones are going to be a hard sell when you've got the iPhone X that everybody will truly want instead.

Exactly what I've been thinking for a while, but I go a step further and say there just won't be a 7s. I don't see the demand being there at all when all focus is on the new redesign. And I don't think the redesigned model is a premium, exclusive tier for those with deep wallets. I envisage the 8/X coming in at current 7 Plus prices + a small bump. Then the existing unchanged (but possibly remarketed) iPhone 7 range sitting beneath as the cheaper option. A 7s would just be an answer to a question nobody asked.
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If they only released the 8 or whatever it will be called, then the demand will outweigh the demand for people who want a new iPhone or coming over from Android, the more options, the better, not everyone will want to get the 8, and they may not like the design of the 8. Sure it's a bigger screen than the Plus models, but some may like having a larger phone.

The more devices(7S, 7S+ & 8) in say 6 Colors(Red, Jet Black, Matte Black, Silver, Gold, Rose Gold), and 3 capacities(whatever they may be) is what is best IMO, that way there are more choices for people out there, so they don't have to get the 8 if they wish to upgrade.

Apple has never been about offering choice to consumers and catering for everybody. If it was, there'd be a £100, plastic iPhone with a swappable shell available in a range of garish colours, with added hooks to hang blingy charms from.

The more devices, the more colours, the more distractions from what this years reveal is all about. A complete rethink of what has been the most enduring mobile phone design ever. And, to boot, it's a rethink with some bold choices - that lip at the top of the screen is going to draw a lot of comment. Apple needs this new design to win hearts and achieve the same level of ubiquity as the current 6-series design. It will only do that by putting it centre stage and saying to the world, this is the new iPhone, forget everything that came before.

A 7s would be an apology for the iPhone 8. It would be Apple creating the possibility of the iPhone 8 becoming a monumental, also-ran turkey. And they're just not going to do that.
 
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Exactly what I've been thinking for a while, but I go a step further and say there just won't be a 7s. I don't see the demand being there at all when all focus is on the new redesign. And I don't think the redesigned model is a premium, exclusive tier for those with deep wallets. I envisage the 8/X coming in at current 7 Plus prices + a small bump. Then the existing unchanged (but possibly remarketed) iPhone 7 range sitting beneath as the cheaper option. A 7s would just be an answer to a question nobody asked.

Sadly I do think the 7S/7S Plus are really happening. People like Ming Chi Kuo and Steve Hemmerstoffer are reliable when it comes to the big details in iPhone leaks. Apple will add fast and wireless charging to the 7S/7S Plus to keep them fresh but inevitably they will look redundant next to the iPhone X. I believe these will be the last big bezel iPhone's however. Next year the 7S/7S Plus will slot into the reduced priced middle tier as we see yearly and hopefully we will see multiple sizes of the bezel-less iPhone.

I agree the redesign won't be a premium tier model. At the very least it needs to start at a price point to not out-price consumers. I believe somewhere between $869-$899. No more than that. That's still a tremendous amount of money for a smartphone and some consumers will not pay that much no matter how much they desire the X.
 
I disagree. A premium tier this year for the redesign is a recipe for disaster. You will single out countless consumers who want this redesign and are not willing to pay 1K nor purchase a model they don't truly want. (7S/7S Plus). I believe the X will start at $899, which is still very expensive.

You have a right to believe what you want even if it does not make any sense.

$899 ...... LOL!:p

I will leave the marketing up to Apple. Something tells me they know more than you.
 
I will say good riddance to these stupid sizes of the 6-7 series. I think they'll go down as the crummiest Apple phones ever. So many bad decisions oozing out of those products. It's hard to believe people went into a room with these ideas/products and not one of them had the guts or clout to say "bad!" Then again, most people (techies) are just sheep bleeting in their cubicles/open offices, waiting for their bi-weekly paychecks. What else is new?

Slippery
Both sizes suck, each in its own way
Downgrades in speaker phone quality
Too heavy for plus
Clumsy to carry either
Did I mention slippery?
Hard to hold...hard to like

Just really horrible products.

The one phone I used without a case got cracks and the wi-fi started acting up (3G). Since then, they have been in cases for protection. So the decision on slipperiness depends on the case.
 
You have a right to believe what you want even if it does not make any sense.

$899 ...... LOL!:p

I will leave the marketing up to Apple. Something tells me they know more than you.
Pricing an iPhone at $999 to start or more that everybody will want is what makes no sense. Which is why it won't happen.
 
You have a right to believe what you want even if it does not make any sense.

$899 ...... LOL!:p

I will leave the marketing up to Apple. Something tells me they know more than you.

There's no need to be patronising.

It actually makes perfect sense for the redesigned iPhone to have an entry price at that level. If it doesn't, it slices off a significant chunk of the market. Not necessarily, as some people keep insisting, because people can't afford it. Rather, by pushing higher Apple begins to cross psychological price barriers that cause people to choose not to buy it. Then you get people insisting, yes but people will just get the cheaper 7s (if it exists) instead. It's a 3 year old design that looks dated next to numerous Android flagship devices and it would still be priced at a similar level to those rivals. Not exactly a compelling proposition.

No company can afford to become blindly complacent - not even Apple.
 
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I can imagine the iPhone 8 being a "show off" premium model that offers different materials and a smaller camera bump.
It would not surprise me if the features would be inferior to 7S(plus).
Just like the Gold Apple Watch.
It bothers me that you're probably right.
 
some people might not like the iphone 8, so there is a backup as iphone 7s.
plus, iphone8 will have all the edge technology, iphone 7s just enhenced the current verison iphone7
so, iPhone 8 will boom
 
some people might not like the iphone 8, so there is a backup as iphone 7s.
plus, iphone8 will have all the edge technology, iphone 7s just enhenced the current verison iphone7
so, iPhone 8 will boom
Offering an alternative incase "people don't like the iPhone 8" would be like Apple admitting defeat before it's even put the thing on sale! It's creating a whole new avenue of potential failure.

That's not Apple's style. They bring their new product on stage and tell us we will like it and we will buy it. And that's exactly what I think they're going to do. No 7s, no anniversary BS, no enormous, cripplingly prohibitive price increase. Just, here's the iPhone 8 - go buy it.
 
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so Apple can charge extra for the "Pro" even though upgrades used to come naturally without drastically changing the price. just look at the iPad "Pro". its really just a more expensive Air 3 or whatever number we would be at by now (iPad gens r getting confusing)
 
I still see no reason for the 7S/7S Plus to exist beyond price and availability.

You forgot the important one - reliability.

Always go for the S model of any iPhone and never the first revision of any new design of iPhone or Apple computer unless you want to be a hardware beta tester with a grievance.
 
You forgot the important one - reliability.

Always go for the S model of any iPhone and never the first revision of any new design of iPhone or Apple computer unless you want to be a hardware beta tester with a grievance.
Been using an iPhone since 2008. Always the hardware refreshes, not the S models (until the 6S). Never had a problem.
 
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The 8 will be the redesigned all out version with the rumoured specs and features of an OLED screen, 3D sensing camera for AR and facial recognition, wireless charging, glass back with a stainless steel finish. The 7s will be a similar design to the current 7 but will be upgraded with specs, they may put wireless charging in the 7s as well.

It's the 10th year of the iPhone this year, the 8 will be the all out model with a price to match, around $1,100 for the 128GB and $1,200 for the 256GB version.
 
Been using an iPhone since 2008. Always the hardware refreshes, not the S models (until the 6S). Never had a problem.
Good for you. Meanwhile my friend is struggling with a 6+ with the touch problem until the 7S+ comes out. He is far from the only one.
 
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Good for you. Meanwhile my friend is struggling with a 6+ with the touch problem until the 7S+ comes out. He is far from the only one.

I have a coworker on her 4th 6+ because of touch disease. I had the antenna problem with the 4, though a case cleared that up.

I'm with you. I only use S models now.
 
Good for you. Meanwhile my friend is struggling with a 6+ with the touch problem until the 7S+ comes out. He is far from the only one.
You are making a ridiculous statement. Countless millions use the hardware redesigned iPhones with zero issues.
 
You are making a ridiculous statement. Countless millions use the hardware redesigned iPhones with zero issues.

Tell Apple how ridiculous it is for initiating yet another repair program

https://www.apple.com/support/iphone6plus-multitouch/

And while you're at it, pay a visit to the relevant threads in this forum where you can berate those who have these clunkers for their ridiculousness. You can also tell them it is because they dropped and smashed their phones several times and not because Apple decided in its wisdom to remove a strengthening shim present in the 5S and hurriedly added back to the 6S+.

Do that, will you? Thanks.
 
While most people will want the 8, many will have the settle for the 7S or 7S+.

They will be great iPhones. I still love my 7+ and will be interested in the 7S+. :rolleyes:[/QUOTE
Now turn that idea on its head and look at it from Apple's side.

You've spent hundreds of millions on researching and designing a new iPhone. It's going to stand head to head with the best of the Android flagships that have been well received by the tech press and users alike. The result of that work and investment needs to be in as many hands as possible. The more people who buy it, the more people will see it, feel it, want it for themselves. The more of a perceived success it is.

Why would you invest so much in something - if the design takes off like the 6 did, then it's got a lifespan of three years - then price-out half of the potential audience? Why would you stand up on stage and reveal the bold new future of the iPhone, then say "but actually, we're also wheeling out yet another iPhone 6 revision and it's this model most of you will just have to settle for."

A 7s line would serve only to dilute the success of the iPhone 8.
 
Good for you. Meanwhile my friend is struggling with a 6+ with the touch problem until the 7S+ comes out. He is far from the only one.

Any electronic device or phone can experience issues. It happens. But known fact: Apple's devices last way beyond there life expectancy. But given Apple's track record, most companies won't go to the lengths Apple's customer service will to make the situation whole.
 
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