Coming from a long-time iPhone user, and current iPhone 6 Plus user who has been using the 6 Plus since it launched, iPhone 8 / 8 Plus is ridiculous. I'll focus on the 8 Plus. Yes, it's faster than previous generations and has a better camera, all good things. And we all expect that. Other than that, it's a joke because this is what a company with billions and billions of dollars and thousands of engineers pump out. I know the iPhone X is coming, but the jury is out on that. For the first time today, I demo'd an iPhone 8 Plus. I had my 6 Plus next to it, comparing them both in terms of App launching speeds, and the way each device looks and feels, etc. The iPhone 8 Plus is a TANK compared to the 6 Plus. iPhone 6 Plus: 172 grams 7.1 mm thick iPhone 8 Plus: 202 grams 7.5 mm thick The difference in thickness and weight makes a difference holding and handling the devices. The 6 Plus feels light as a feather comparatively: much better in the hand. Overall, the design of the 8 Plus is exactly the same as the 6 Plus other than the camera and a few other minor things. Is there any compelling reason to upgrade for a 6 Plus owner like me? Not much. I get Apple Pay with my 6 Plus. The same size screen as the 8 Plus. Still fairly capable processing power. TouchID, etc., etc. I was thinking that Apple just did the iPhone 8 as a sort of "older" model with some nice spec bumps for people to buy as a cheaper option than the X. But in the end, they really are marketing the 8 as a "new, redesigned phone" that people should run out to buy. For instance, they've kept the 7 around, and other older phones, so these latter are the "old" phones now, not the 8 / 8 Plus. And launched this one first before the X. For a company like Apple to spend a bunch of time and money and marketing focus and effort on a phone that effectively is the same design as a several year old iPhone is absurd. It's like Tim Cook is afraid to retool machines. Like they just can't innovate past their balance sheet. We have all of these "old" products laying around still selling, like the several iPhones still selling or the MacBook Air with 20th Century screen resolution. The iPhone 8 / 8 Plus is an expression of the new Apple. In with the old, marry it with what we call the "new". Oh those bezels Apple, those massive bezels. The iPhone 8 / 8 Plus has no reason to live. You put yourself out there and made the iPhone X. If that's what you believe in, then that should be the only new phone we're looking at and the direction you want consumers to go. Now, we have phones you're peddling like the 8 Plus that have TouchID, something the X doesn't have. It's getting more and more fragmented in Cupertino.