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Two such exciting things in this story if true.

1 - Apple seemingly putting a high priority on getting bigger batteries into the next iPhone. This could be a very good time for Apple to play the battery-life card if reports are true that the latest release of Android takes 10% off the battery life of Samsung Galaxy s7/s7-Edge (http://www.talkandroid.com/309651-b...ge-is-reportedly-10-down-after-nougat-update/). If Apple could coordinate this bigger battery with really doubling-down of extracting every last bit of power efficiency from iOS 11 and really focusing on the low-load/idle efficiency of the A11 & other components they might be able to do something very significant vs the competition this year.

2 - The fact that the high-end OLED model might be closer to the size of the current 4.7" model and not the 5.5" Plus model. The plus model is just too big for me.

When all the rumours were pointing to a possible OLED full-face screen only being for a plus-sized phone I was thinking "I'll definitely be sitting this one out and staying with my 6s for another year or maybe even going across to Android if a compelling mid-sized long battery life Android phone comes out in 2017" but if the above rumours do turn into reality then I will almost certainly upgrade my iPhone this year. It would be good timing from Apple because really I have been getting closer and closer to drifting over to the Android world in the last couple of years.
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people who complain about battery must not take their eyes of their iDevices or actually use it for work in 6-8 hours continuously.

Everyone is different but for me that's exactly what I do. I use my iPhone 6s as my ebook reader so I do spend a lot of time looking at a switched-on screen for hours on end. For me about the first thing I look at on a new iPhone's spec is how much battery life they claim for playing video since that is the closest proxy for ebook reading in the battery life specs that Apple release for each model.

I love using my phone for reading. I only use it for fiction where one word comes after another, no need to flip around like in a text book, so I don't find a small screen interferes with my reading experience in any way. I've been reading ebooks on my phone since my iPhone 4 (actually before that on Palm Pilots) and I love the way that having my books on my phone means that I have my whole library with me absolutely all the time if I miss a train or a queue for something is longer than expected.

ebooks are the sole reason why I am somewhat obsessed with battery life on my phone.
 
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@JualianL
OLED screen should give you great battery life, if you can switch to a "white text on black background" mode for those ebooks.
 
Who said I wasn't pleased? Who wouldn't be pleased with better battery life? Actually now that I write that I realize there is an answer: companies that produce battery cases and maybe even lightning cables.
I want the battery in my device. Not my cheap, tacky case thanks.
 
Ah, so a 7 Plus sized screen, in a 7 sized body?

I love my 7+ screen size, but would welcome a smaller device with he same screen real estate.
The rumor is a 5.8" OLED screen however only 5.2" is 'active'. Meaning I think you'll see the bottom .3" taken up by the new virtual home button and perhaps the top .3" inactive/black as it houses the earpiece and front camera.

So really a 5.2" usable OLED display on a phone the size of the current 7.
 
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@JualianL
OLED screen should give you great battery life, if you can switch to a "white text on black background" mode for those ebooks.

Yeah. Thanks Nozuka. I'm beginning to start psyching myself up for that shift because I know it will be a bit of a jolt. I so love the look of the iBooks black text on that slightly beige background but you're right that the battery life will be so much better on OLED with a black background.

Prompted by your post I've just changed the setting on my 6s to white on black. I do realise that it makes no difference to battery life on my 6s IPS screen but maybe I can force myself to get used to the look and feel of it now so that I don't have the aesthetic jolt if/when I do switch to OLED; I'd hate that to detract from my excitement with getting an iPhone 8 if it does end up being all that this rumour makes me hope it might be.
 
I want the battery in my device. Not my cheap, tacky case thanks.
Who doesn't?
It looks like your response was targeted at me as if I had told you to buy a battery case, so if that's the case then I wasn't (read my reply again).
 
'They should just make it thinker and have more battery life'

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To see, because frankly .. the rumors is good, but the facts are better .. and so I want to remain optimistic for a real evolution for the iPhone 8. but hey.... Wait to see it Instead of dream ....


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http://www.iphon9.fr/ galaxy note 10
 
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Here is a video I made talking about what to do with the iphone battery... I did this before seeing this article..
 
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