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I've seen people comparing this moment to the iPhone X and I don't think it's the right comparison. In terms of a pure design shift, maybe, but you can't look at either phone in isolation. The X was both new and premium, clearly superior to the 8. The Air sits in between arguably 'better' phones. You're really paying for the latest design push, nothing else. In reality, the vast majority of people don't need or want that. Think it'll be a different story in 2-3 years.
You don’t know this. Forums and internet aren’t the basis for this statement. It is your opinion, not based on actual sales facts or worldwide data (did not see any stats posted). It is purely subjective. Only time will tell just how popular this new iPhone will be. It really comes down to what the consumer wants to have. Based on your comment (highlighted in bold) the vast majority of people don’t need to spend $1000 or more for a phone but they do.
 
You don’t know this. Forums and internet aren’t the basis for this statement. It is your opinion, not based on actual sales facts or worldwide data (did not see any stats posted). It is purely subjective. Only time will tell just how popular this new iPhone will be. It really comes down to what the consumer wants to have. Based on your comment (highlighted in bold) the vast majority of people don’t need to spend $1000 or more for a phone but they do.
I mean… sure, but don’t you think it’s safe to surmise that the majority of people buying an iPhone aren’t buying it primarily to have the latest novel industrial design? Not sure we need sales data to make that assumption.
 
It’s a niche product that is mainly of interest to tech enthusiasts.

The average person doesn’t seem interested.

It’ll go the same way as the mini.
What is this absurdity.

Let’s be honest: most people change their phone when their 2 year contract is up
 
Exactly, and most people either go for the best phone or for the best value phone.

iPhone air is neither.
You can’t have it both ways.

Either people buy new phones at launch in which case there’s limited data right now

OR

they get a new phone when their contract is up which for lots of people won’t line up with launch date, in which case case we can’t make any assumptions on popularity.
 
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I don't think Apple themselves expected this to be a big hitter, but somewhere along the way to a foldable figured that they might as well make the air to replace the unpopular plus while they're busy with the foldable.
 
It’s a niche product that is mainly of interest to tech enthusiasts.

The average person doesn’t seem interested.

It’ll go the same way as the mini.
I disagree. The Air is a very practical device for people that find the Pro phones too heavy or too difficult to hold with one hand or they are light users or they just don’t need the additional functionality.
I have seen the Air get more attention in the Apple Stores than the Pro’s.
I would’ve thought the tech enthusiasts would be more interested in the Pro phones for their additional capability
 
The Air is a very practical device for people that find the Pro phones too heavy or too difficult to hold with one hand or they are light users or they just don’t need the additional functionality.

So you get the regular 17. The idea that the Air is the only other choice when the regular 17 is nearly as light and beats it in almost every way is absurd
 
So you get the regular 17. The idea that the Air is the only other choice when the regular 17 is nearly as light and beats it in almost every way is absurd
If there was an alternate world where the 17pros came in titanium.
You can bet there would be a way way way more people in do pros.
And the airs would not even be lighting up a fart right now.
 
So you get the regular 17. The idea that the Air is the only other choice when the regular 17 is nearly as light and beats it in almost every way is absurd
I have to agree and admit I completely ignored the base and yeah im getting it when it’s back in stock. I say the only reason if u really wanted a bigger screen .
 
I mean… sure, but don’t you think it’s safe to surmise that the majority of people buying an iPhone aren’t buying it primarily to have the latest novel industrial design? Not sure we need sales data to make that assumption.
I have been a Pro Max user ever since the 11 Pro Max and have enjoyed using my Pro series iPhones until this year. Looking at Apple’s current offering for the Pro line, I realized they were far too bulky and had aluminum frames that dented and scratched easily. For me the current Pro line was a hard pass and this time around I got an iPhone Air because of the titanium frame and because of how thin and light the new iPhone is. Also having the A19 Pro processor, for me, was the clincher.

Yes it only has 5 GPU cores, does not have the vapor chamber for additional cooling, shorter battery life and the slower USB-C port and let’s not forget it only has one main “fusion” 48 megapixel camera, no telephoto or wide angle camera. All the limitations mentioned many times from various YouTube content creators.

I have had the new Air for a week and have been using it alongside my 15 Pro Max and for me this new iPhone has been great. The identified limitations of the new iPhone has not been an issue for me and I’m sure there will be those who are looking for something different and refreshing from having to carry a brick in comparison.

For some my guess is, not speaking for everyone, is the new Air will be a more appealing option because of use of premium materials like titanium, the A19 Pro processor, the C1X chip, thinness and how light this new phone weighs. This is why I opted for this new iPhone. Also this new iPhone Air won’t bend from normal use like the iPhone 6 series did. :apple:
 
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I have been a Pro Max user ever since the 11 Pro Max and have enjoyed using my Pro series iPhones until this year. Looking at Apple’s current offering for the Pro line, I realized they were far too bulky and had aluminum frames that dented and scratched easily. For me the current Pro line was a hard pass and this time around I got an iPhone Air because of the titanium frame and because of how thin and light the new iPhone is. Also having the A19 Pro processor, for me, was the clincher.

Yes it only has 5 GPU cores, does not have the vapor chamber for additional cooling, shorter battery life and the slower USB-C port and let’s not forget it only has one main “fusion” 48 megapixel camera, no telephoto or wide angle camera. All the limitations mentioned many times from various YouTube content creators.

I have had the new Air for a week and have been using it alongside my 15 Pro Max and for me this new iPhone has been great. The identified limitations of the new iPhone has not been an issue for me and I’m sure there will be those who are looking for something different and refreshing from having to carry a brick in comparison.

For some my guess is, not speaking for everyone, is the new Air will be a more appealing option because of use of premium materials like titanium, the A19 Pro processor, the C1X chip, thinness and how light this new phone weighs. This is why I opted for this new iPhone. Also this new iPhone Air won’t bend from normal use like the iPhone 6 series did. :apple:
Same. Pro Max user since the beginning (minus last year, I tried the Pro). The Air has just been refreshing. It's really light, love the thinness, it's just almost easier to use. I tried out the 17PM, but it's such a brick.

I also find the posts about thermal throttling kinda funny. Maybe it's just me, but I just my phone as a phone, email, social media, and content consumption. I rarely play games on it. I can't imagine I would ever have to worry about thermal issues. In my opinion, I bet it will be better than previous iPhone's because of the position of the internals in the top. It's not covered by a case and will likely cool more passively.
 
From what I am hearing, and don’t quote me on this, customers are actually choosing the 16 Plus over the Air. Ironically the Plus is doing much better with the release of the iPhone 17 models. I am very curious to see what ends up happening these upcoming months.
 
I wonder what's going to be less popular, the Air? Or the mini?

If the Air is as unpopular as the mini, will they discontinue it just like the mini?
The market prefers larger screens, so that is the one thing that Air has in its favour. Apple can move to add an additional camera and speaker, something they could have done now if they really wanted to, and it give it more time for the market to decide. Time will certainly tell where the chips fall.

The mini appeared to many as a lesser iPhone due to its screen size, and the Air the same with only one camera. Those who have lived with and loved either one, see it differently.

The Air is my next iPhone so I hope it finds its place. The folding iPhone might make the lineup more complete. Base and pros, Air and Fold. ¯\_(ツ)_/¯
 
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The market prefers larger screens, so that is the one thing that Air has in its favour. Apple can move to add an additional camera and speaker, something they could have done now if they really wanted to, and it give it more time for the market to decide. Time will certainly tell where the chips fall.

The mini appeared to many as a lesser iPhone due to its screen size, and the Air the same with only one camera. Those who have lived and loved either one, see it differently.

The Air is my next iPhone so I hope it finds its place. The folding iPhone might make the lineup more complete. Base and pros, Air and Fold. ¯\_(ツ)_/¯

It's worth factoring in there will also be no regular iPhone launched in 2026. Next September those who want the latest iPhone will have either the option of the design-led Air, or the feature-led Pro. And of course there's the rumoured Fold however this will be a level above existing phones. The 18 and 18e will then follow in the first half of 2027.

The strategy is of course to increase the average price consumers are paying for iPhones offering more options at the higher end devices, and delaying the launch of the lower end.
 
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If there was an alternate world where the 17pros came in titanium.
You can bet there would be a way way way more people in do pros.
And the airs would not even be lighting up a fart right now.
A Titanium unibody would be absurdly expensive though, bear in mind for just the raw metals, even without the added machining costs, Ti is up to 10x the cost of Al per kg. The iPhone 15 & 16 Pro used a minimal amount, the inner frame was Al, and even the outer band I believe was only partially Ti. I expect you'd easily be looking at a $1,499 starting cost rather than the $1,099 the 17 pro starts at in reality.

From what I am hearing, and don’t quote me on this, customers are actually choosing the 16 Plus over the Air. Ironically the Plus is doing much better with the release of the iPhone 17 models. I am very curious to see what ends up happening these upcoming months.
That would tally with my thoughts the Air is $100 too expensive, being only $100 off an equivalent Pro makes the missing features a lot more painful than if you had a $200 gap like the plus model last year, and the 16 plus being another $100 cheaper this year likely makes it a much more attractive proposition over the Pro Max at around $400 cheaper (or $300 if you equalise the storage to 256GB).
 
I wonder what's going to be less popular, the Air? Or the mini?

If the Air is as unpopular as the mini, will they discontinue it just like the mini?
Nope, based on a lot of people who have iPhones and have seen mine in person they immediately are in favor of getting the new Air form factor. Their first comment is that it's much lighter and thinner.

My work colleagues are all over the Air and asking the boss to upgrade our work issued brick like 14PM for the new Air.

Next iteration of the Air2 will surpass even the Pro line in the upcoming years.
 
It's worth factoring in there will also be no regular iPhone launched in 2026. Next September those who want the latest iPhone will have either the option of the design-led Air, or the feature-led Pro. And of course there's the rumoured Fold however this will be a level above existing phones. The 18 and 18e will then follow in the first half of 2027.

The strategy is of course to increase the average price consumers are paying for iPhones offering more options at the higher end devices, and delaying the launch of the lower end.
Given the popularity of the base 17, it may be too soon for that strategy yet. Though, I totally get your angle. The Air is a precursor to the future. I do think the base and Pros will see annual cycles for now as they are ’s financial bread and butter, and the numberless Air and Fold will have a different release cycle, for a more niche consumer. That gives the market time to decide how things will converge, as the technology for it advances. The “e” line will be the afterthought.
 
From what I am hearing, and don’t quote me on this, customers are actually choosing the 16 Plus over the Air. Ironically the Plus is doing much better with the release of the iPhone 17 models. I am very curious to see what ends up happening these upcoming months.

Wouldn’t surprise me. The Plus is cheaper, bigger, has better battery life, and comes with two cameras.
 
I haven't seen any world wide sales numbers by device yet.

We won't see representative numbers until around December.

The early adopters are more skewed towards buying the Air. But as time goes on, the less risk tolerant mainstream buyers will enter the fold. They're far less likely to choose the Air because of obvious reasons. We're already seeing this as all Air colors and storage configurations are now available for immediate shipping.
 
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It's worth factoring in there will also be no regular iPhone launched in 2026. Next September those who want the latest iPhone will have either the option of the design-led Air, or the feature-led Pro. And of course there's the rumoured Fold however this will be a level above existing phones. The 18 and 18e will then follow in the first half of 2027.

The strategy is of course to increase the average price consumers are paying for iPhones offering more options at the higher end devices, and delaying the launch of the lower end.
Is this confirmed? I’d love to see the iPhone disappear and just have Air and Pro, but this didn’t happen with iPads
 
Now if you are an iPhone Air enthusiast this topic may not be for you so you may just want to scroll on.

But as someone who initially thought the Air would be the show stopper this year and sell out for months why do we think this is not the case.

I know the phone it replaced essentially the Plus was already the most unpopular but was it on this level. Meaning during the launch and preorder week was it just readily available. I was a previous Plus buyer until the Pros came out so in my day it was pretty popular.

I know many people are saying how luxurious it feels and looks and all and in my personal opinion I don’t really see it but I thought I was more of an outlier.

So what say you all. What do you think Apple missed with this phone, and do you think it will have a dramatic turnaround and become a best seller?
I would have thought the Air is quite popular down there in CPT :p

Honestly speaking though, I think the Air is a victim of the era we are in, people expect great battery life from their phones these days and many slap cases on those phones, both those things pretty much put the Air in a small niche of people who want a svelte device, that is elegant, stylish and thin, filled with compromises…this sort of person won’t put a case on it and doesn’t mind the setbacks despite the pricing.

Another thing about the Air is it’s single rear camera, it almost looks like a stepback from the standard iPhone 17 which at least has 2 cameras at the back, you may find that your average buyer automatically sees the Air as possibly an SE/16E type of device…it’s not giving “premium” even though it has an A19 Pro chip (albeit with 1 less GPU core from the Pros).

I think Apple cheaped out on the wrong things with the Air, they should have given it:
1. a large Silicone Carbon battery (4000mAh)
2. 2 cameras and LiDAR similarly to what iPad Pros used to have
That would have helped the Air look more “above standard iPhone 17, but below Pro” than what it looks now.
 
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