iPhone and Android Duopoly Nears Peak With Estimated 99.9% Market Share Last Year

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 22, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    A record 99.9 percent of smartphones sold worldwide last year were based on either Android or iOS, as all competing platforms have effectively been squeezed out, according to data shared today by research firm Gartner.

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    Android remains more widely adopted than iOS by a significant margin, with a roughly 86-14 percent split between the respective operating systems last year. Android's dominance is unsurprising given the software is installed on dozens of different smartphone models offered at a range of price points, whereas the iPhone primarily caters to the high-end market.

    Android and iOS have been the leading mobile operating systems for many years now, but the duopoly became so dominant last year that Gartner doesn't even break out BlackBerry and Windows Phone individually anymore. Together, the platforms accounted for less than 0.1 percent market share in 2017.

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    For perspective, Gartner estimates that of the just over 1.5 billion smartphones sold worldwide last year, handsets running BlackBerry OS, Windows Mobile, and all other platforms made up only 1.5 million of the total.

    The writing has long been on the wall for BlackBerry and Windows Phone, which have been ceding market share to Apple and Google for the better part of the last decade. But with Android and iOS finally reaching 99.9 percent market share, it looks like the platforms will be officially dead soon enough.

    In the meantime, BlackBerry recently announced it will continue to support its BlackBerry 10 operating system for at least two more years, but it encourages customers to upgrade to its Android-based smartphones manufactured by TCL. BlackBerry World and other legacy services will shut down by the end of 2019.

    Back in October, Microsoft likewise announced that it will continue to support Windows 10 Mobile with security updates and bug fixes, but it will no longer develop new features or release any new Windows Phones.

    The fall of BlackBerry in particular is remarkable given it was the pioneer of the smartphone industry. Its devices actually continued to grow in popularity for around two years after the iPhone launched in June 2007, at the expense of then-leading Nokia, with a peak market share of around 20 percent in 2009.

    It only took a few years until the surging popularity of iPhones and Samsung Galaxy smartphones led iOS and Android to leapfrog BlackBerry and Nokia, and based on today's data, the duopoly is now firmly entrenched.

    Article Link: iPhone and Android Duopoly Nears Peak With Estimated 99.9% Market Share Last Year
     
  2. Braderunner macrumors 6502a

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  3. mtneer macrumors 68030

    mtneer

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    Does Gartner also consider resale or previously owned devices? More resilient iPhones may have longer second lives as hand me downs which can increase its marketshare beyond what is reflected in initial sales numbers.
     
  4. hotdwag macrumors newbie

    hotdwag

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    Well I still have a Palm Pre and a Windows Phone... I'll just turn those on to skew the results a bit.

    But a duopoly might not be the right word since Android has multiple custom skins and tweaks based on companies... and isn't necessarily vanilla android at all. though as a core OS it makes sense.
     
  5. sinsin07 macrumors 68040

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    We’ve now passed RIM. And I don’t see them catching up with us in the foreseeable future. They must move beyond their area of strength and comfort, into the unfamiliar territory of trying to become a software platform company. I think it’s going to be a challenge for them to create a competitive platform and to convince developers to create apps for yet a third software platform after iOS and Android”.

    Steve Jobs

    Steve Balmer on iPhone:


    Case closed.
     
  6. 69Mustang macrumors 603

    69Mustang

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    They only consider yearly new sales. I don't think there are any analytics that factor used phones. There really isn't a reason to include used phones.
     
  7. jadot macrumors 6502

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    It's a shame. I like Blackberry devices, but even running android they're not likely to find their way into people's lives. The OS rules and coupled with the deep integration with the hardware the iPhone is fairly hard to beat. If Apple could find a way to bring that price down they'd be able to take on the larger android market dominance.
    Still - as high end goes it's the iPhone for me. Would like to see a broader range of devices though.
     
  8. ectospheno macrumors regular

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    For a phone to be resold it has to first be sold. You reselling it 10 times doesn't increase the number of them in existence.
     
  9. JimmyJimmyYam macrumors member

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    Just think what Apple’s market share might be if their phones were $50 to $100 cheaper...
     
  10. az431 macrumors 6502a

    az431

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    Android is also installed in TVs, refrigerators, billboards, etc.
     
  11. ectospheno macrumors regular

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    Just think how cool it would be if unicorns were real...
     
  12. OldSchoolMacGuy macrumors 601

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  13. az431 macrumors 6502a

    az431

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    And why is a higher market share better?
     
  14. Relentless Power macrumors Core

    Relentless Power

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    Blackberry’s software/services most likely coupled with their security. Blackberry actually no longer manufactures their own phones, they are outsourced. They also adopted android for an operating platform as well.
     
  15. b11051973 macrumors 6502

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    What is the profit percentage? Does Apple still make the majority of profits in the smartphone business?
     
  16. dontwalkhand macrumors 601

    dontwalkhand

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    I wish Windows phone would have made it instead of Google. For the same reasons I use my iPhone with a Mac, Microsoft users should be able to “take their OS with them” as well.
     
  17. Avieshek, Feb 22, 2018
    Last edited: Feb 22, 2018

    Avieshek Suspended

    Avieshek

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    Should actually check out by custom Android OEM distribution like TouchWiz, MIUI etc
     
  18. jayducharme macrumors 68040

    jayducharme

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    It really is amazing to me that both MS and Blackberry, once the presumed titans of mobile, now represent less than a COMBINED .1% of the market. Changes in technology can be like a virtual hurricane, altering the landscape in seemingly the blink of an eye. Apple and Google apparently were the only companies prepared for it. (Or maybe Apple itself was the hurricane.)
     
  19. 69Mustang macrumors 603

    69Mustang

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    Here are some of those reports. You typically don't find the profit info in the OS market share reports.
    https://www.forbes.com/sites/chuckj...ne-dominates-smartphone-profits/#1b0ed145bf8c

    http://www.patentlyapple.com/patent...hile-samsung-sat-in-apples-shadow-at-129.html

    https://www.marketwatch.com/story/a...fell-in-third-quarter-analysts-say-2017-12-27
     
  20. falainber macrumors 6502a

    falainber

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    #20
    "More resilient iPhones"? Did you see the news about the iPhone 6 (and later) battery debacle?Resilient phones keep working past 18 months.
     
  21. Apache1 macrumors member

    Apache1

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    It looks like there is more market share to gain but what Android's share has is not willing to pay premium prices for a iPhone.
     
  22. AppleScruff1 macrumors G3

    AppleScruff1

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    If Apple has the higher market share then it’s better, otherwise we only care about profits.
     
  23. JediZenMaster Suspended

    JediZenMaster

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    So true and Apple can show lots of receipts.
     
  24. AppleScruff1 macrumors G3

    AppleScruff1

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    What does that have to do with the price of grapefruit in Florida?
     
  25. IJ Reilly macrumors P6

    IJ Reilly

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    Rhetorical point: A thing can't be said to have "peaked" unless it reaches a level and then goes down. The term was used correctly in the article where it referred to Blackberry's market share topping out in 2009, but not in the headline. The two OSs have reached a combined 99.9% market share, but they have not peaked at that level.
     

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