iSpazio calling it an Exclusive (their forum user Sfreddo Marco getting credit), so maybe why we're only just get confirmations of previous rumors from last year:
Precising TUAW
article:
Back in April last year, there were multiple reports about Apple bringing Nike system to the iPhone, Touch.
Stuff reported that Nike+ could in the future use wifi to send telemetry from a sensor directly to Nike's site/database. couple that with a coaching system, a way to show, log schedule sports - big win for Nike.
AppleInsider
from April 2008:
The Nike+ Sport Kit from 2006 was originally exclusively for the iPod nano.
Stuff .tv got word because Mark Wilson had a tour of Nike's Beaverton, Oregon-based HQ.
The first piece of news is that Nike+ will definitely be extending its compatibility beyond the iPod Nano to the iPhone and iPod Touch
No surprise there really, but the interesting detail is that it could also make use of both devices Wi-Fi (and, ultimately for the iPhone, 3G capability) to let you update your training log on the fly.
So instead of syncing your nano to your iTunes to sync your dataset, youcould do that wirelessly. With a tab in iTunes, that's decent integration?
Nike+'s Coach feature was launched back in 2008 - Simulating a personal trainer in a way - you can schedule training and use pre-made programmes (5k, 10k, half marathon, full marathon) reports the AppleInsider article.
Maybe they got over their
previous lawsuit 1 year ago? That
patent spat was about performance footwear. But what if Nike didn't use footwear?
AppleInsider in the same article linked to a March
article, saying that Apple was "developing its own full-fledged digital lifestyle fitness companion that's far more functional and feature-rich than the Nike+ offerings."
It's a hefty read - as it covers a series of patents that Apple has for this idea. Interestingly, the patent pictures show what would be iTunes as the base for the data -
Creating a digital fitness companion system around iPhone/Touch players.
That iTunes like software application could v. well *be* iTunes.
The hardware HR monitor
Possible physiological sensors
A database like Nike+ has, to monitor progress to date, and link to other users, male vs female challenges etc
By doing through iTunes, they get Mac and Windows users. The patent saw theuser going through an "interview"
- a series of questions similar to a gym induction
- fitness goals
- desired activity level
- fitness interests (e.g. running, swimming)
- fitness goals (weight loss, toning, cardio, muscle gain etc)
- weight goals
- desired workout schedule etc
By incorporating questions on health history (the standard disclaimers at a gym (previous ailments/medical conditions that could affect using the system e.g. asthma, joint/muscle/bone pain/injury, diabetes etc), medication, family history of cardiac probs etc
The article talks about another section for this "lifestyle companion" being non-health related topics,
- spirituality/religion
- identity (e.g., sense of belonging),
- relationships
- career
- financial condition
- hobbies, interests (which sounds like a profile info for a forum)
(Generally this section of q is interesting, as this is great data that usually gets missed - it could show links between mood, and events going on in your life)
Maybe they'll have dropped this part of the patent if they're bringing this to market. The interview information would be used to create a profile of the user and generate a workout based on their answers. Seeing the sports apps out their with video clips for exercises, app log books, 100 situp like systems, it might catch on.
Each session's information, as theuser does their cardio on the ergo, 20 minutes on the treadmill etc could be synced later to iTunes, or now with wifi - sync wirelessly. This would give instant feedback to the user - which is helful for those trying to keep at it losing weight for example.
In another patent, Apple suggested "a number of hardware-based companion products consisting of sensors for real-time feedback, in addition to raising the possibility that future iPhones and iPod touch's would include their own assortment of built-in sensors."
From a headset with "integrated physiological sensors" to a sling, (HR monitor stylee?), which could sling "secure a portable electronic device to a user's body or clothing,"
"In one embodiment, an electronic device of the present invention can accept data from multiple sensors, including one or more sensors that track a user's movements."
This is the device every gym has wanted imho. Nike has a calorie equivalent currency afaik. Remember the rumor about Nike interface icons from a few days back?