As far as the pricing goes, I don't know why Apple should be held to a different standard. Like Bose, (among others) Apple produces products that are of a high quality and have to charge more for the effort that goes into designing industry leading products that are most consistently of a higher quality. Even in examples where Apple is not first to the market, the products they choose to sell in any market are most often the best products amongst what Apples competitors have to offer. At least in markets like cell phones, the price can be offset with discounts that will be made up in the long run through attracting subscribers. Would it be wrong to group Apple amongst other brands that have no problems justifying what they charge for their products? Most often, you are getting what you pay for. The product is most often worth the price.
Unlike Bose though, Apple consistently adds new ideas and technology.