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Ok…

I agree that the rumored price reported here is stupid expensive and I probably won’t get it either.

But none of the products you list do what this foldable iPhone is at least claiming. Give you a big screen device you can carry with you in your pocket easily. Right now I have a purse large enough to carry an iPad mini with me and it has been extremely valuable. But not everyone wants to carry around a bag large enough for that on a regular basis. And the iPad mini screen is ****. This foldable phone will be almost the same size with a screen that is probably going to be bright enough to view outside. If carrying a larger screen on your person is not a priority then you were never the target market. But for many people this would be a big deal. Hence why phone screens have gotten so big and why other phone manufacturers have found success with foldables. There clearly is consumer demand for this type of product. It’s just not clear what people will pay for it.

I always have at least a backpack with me, big enough to house all the products listed in my post + more. Honestly I can even BUY a backpack to do that and STILL have money left over. And I have never had any issues reading my iPad Mini's screen or my iPad Pro screen. So no, for me there is absolutely zero reason to pay let's say €2500 for a foldable iPhone. Also since all foldables currently on the market have very visible creases and have hinges that break within the first year of use.
 
If Apple name this ultra they will see the foldable as their best phone though. Profit reasons is likely why they want you to buy the foldable
Even if they name it the “Ultra” indicating that it is “better” or more “pro” than the iPhone Pro Max… people will see right thru that claim if it does indeed have worse cameras & battery life. Just because it folds won’t be enough of a reason for people to switch from the iPhone Pro Max in mass. Like i said, foldable is cool. But so was super thin like the iphone Air. But when consumers saw that the battery & cameras were lacking, they stayed away. I am sure the foldable iphone will sell. But i see it as a very niche product. Apple will really have to wow consumers. It didn’t work with the iphone air or the vision pro max.
 
People will actually be spending $ 2900 (ex. taxes, right) on a phone that they will use for a year or 2...?!?!
If so, some people have too much disposable income....
 
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Even if they name it the “Ultra” indicating that it is “better” or more “pro” than the iPhone Pro Max… people will see right thru that claim if it does indeed have worse cameras & battery life. Just because it folds won’t be enough of a reason for people to switch from the iPhone Pro Max in mass. Like i said, foldable is cool. But so was super thin like the iphone Air. But when consumers saw that the battery & cameras were lacking, they stayed away. I am sure the foldable iphone will sell. But i see it as a very niche product. Apple will really have to wow consumers. It didn’t work with the iphone air or the vision pro max.

Cameras will be worse on paper but battery life the foldable should be better if they get the battery sized it’s rumoured to have. Time will tell
 
People will actually be spending $ 2900 (ex. taxes, right) on a phone that they will use for a year or 2...?!?!
If so, some people have too much disposable income....
Why do people assume the only buyers of a foldable phone are casual consumers? For a lot of us it’s a productivity tool. I will absolutely buy one because it will help my day-to-day workflow and business. People spend disposable income on what they value. I’ll spend it on a device that helps me work more efficiently. Others spend $2,000 a year at Starbucks. Different priorities.
 
Anything over $1999 will kill the product line for Apple.

Considering good options are under that and Apple’s software on the phone is just about the bottom of the barrel now, they can’t handle the high spot in the market.

I really wish I could disagree with you. 🙁
 
The level of pessimism in some of these threads is honestly exhausting. Anything that doesn’t perfectly align with what someone personally wants immediately gets labeled a failure. People keep comparing this to Vision Pro like it’s the same category. It’s not. Vision Pro is a niche product. A phone or foldable phone is something people use all day, every day often replacing both a phone and a tablet. If $2,300 is too expensive for you, that’s totally fine. Don’t buy it. Not every product has to be priced for every person. Personally, I think this is going to be a wildly successful product. I’ll be buying it on day one because it fits my workflow and the kind of work I do. New form factors take time, but writing them off before they even exist just feels like needless negativity.
I know...right?, I remember when the first MBA was announced and I thought the SSD was very cool despite being way out of my budget. $999 for 64GB.
 
People will actually be spending $ 2900 (ex. taxes, right) on a phone that they will use for a year or 2...?!?!
If so, some people have too much disposable income....
No one who upgrades every year or two is paying full price because most carriers have really nice trade in offers.
 
Are these the prices in China since it's Weibo? If so, the iPhone 17 Pro starts at $1310 in China at current rates, instead of $1099. That's a 19.2% increase. That same increase prices it at about $2383 in China. So it will probably be $1999.

I get what people are saying about the price ladder. But realistically, that's a big jump on the price ladder between the $1199 17 Pro Max and the $1999 Fold. Apple has pretty intentional gaps between tiers so people will move up the price ladder. This seems like more of an outlier. Considering they just bumped the Pro to $1099, I doubt they would hit it again. This makes me wonder how accurate this is, but at the same time, between AI and tariffs and everything else, prices are only going up, and this is the bleeding edge.

I also wonder, given the Neo name, if Apple might name it something a bit more off the wall. My first thought was Flex, but that's not strange enough? They could also go Ultra, if they do that with the MacBook Pro, like the Apple Watch and their highest end chip.
 
...I also wonder, given the Neo name, if Apple might name it something a bit more off the wall. My first thought was Flex, but that's not strange enough? They could also go Ultra, if they do that with the MacBook Pro, like the Apple Watch and their highest end chip.
I'm hoping they go with iPhonebook, which is a very Apple name.
 
Apple didn't launch a $599 laptop and a $2,300 phone independently. They extended every ladder in both directions simultaneously. Neo anchors the bottom of the Mac lineup. MacBook Ultra anchors the top. iPhone Fold anchors the top of the iPhone lineup. iPhone 17e anchors the bottom.

This is what a complete product architecture looks like. Every rung deliberate. Every gap intentional. Every price point defended by what sits above and below it.

The most revealing thing about the iPhone Fold's price isn't that it's expensive. It's that it makes everything below it feel more accessible by comparison. That's not an accident either.

Apple isn't launching products. They're calibrating desire across an entire ecosystem simultaneously. The $499 student with a Neo and the $2,300 Fold buyer are both exactly where Apple wants them.
Well said. You speak like someone who is or has been a PM.
 
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Meh, 0% interested in this. Same way that I have 0% interest in Pixel or Galaxy fold phones (I live in both camps, daily drive a pixel and iPhone).

I do want some of the tech in my standard phone, A small LCD or OLED screen on the back (Ala Nothing, but bigger , full color and more useful) for notifications or even for framing selfie photos with the better cameras would be AWESOME on an iPhone, but I never expect that to happen 🙁.

Screenshot 2026-03-12 at 10.11.51 PM.png
 
I’m very interested in the idea of an iPhone Fold, but if there’s no 2 TB option, I may have to pass. I already have a 2 TB iPhone 17 Pro Max, and once you get used to that much space, it’s hard to go backwards.

Photos, videos, apps, and everything else add up quickly, and I’ve gotten used to not having to think about storage. A folding phone sounds great, but not enough for me to downgrade on capacity.
 
Apple's advertisement will be the student with the MacBook Neo and using the most expensive iPhone Fold, because you know, they go together.

Currently, Apple shows the student typing on a MacBook Neo and listening to music on more expensive AirPod Max headphones. Same back in 2019 when they showed someone using a Mac mini with the $6,000 Pro XDR display.

Totally unrealistic advertising by Apple.
 
Samsung provides good trade in so you can get an upgrade phone for 800 when it's all said sometimes if you get it right. I can't see myself getting a new iFOLD every year and spending 2300 without some good trade in plan.
 
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