I wouldn’t bet against this one. It will stick around for the long haul otherwise Apple wouldn’t do it.They won't sell much of it, just like Vision Pro. It will remain a niche product and disappear from the lineup after two or three years.
Ok…For that price you can buy..
An iPad Air M4 256GB,
a MacBook Neo 256GB,
an iPhone 17e 256GB,
an Apple Watch SE3
AND Apple Airpods 4
AND still have money left over.
Yeah.. I am going to skip this.
The Neo is a great price to value ratio.Apple didn't launch a $599 laptop and a $2,300 phone independently. They extended every ladder in both directions simultaneously. Neo anchors the bottom of the Mac lineup. MacBook Ultra anchors the top. iPhone Fold anchors the top of the iPhone lineup. iPhone 17e anchors the bottom.
This is what a complete product architecture looks like. Every rung deliberate. Every gap intentional. Every price point defended by what sits above and below it.
The most revealing thing about the iPhone Fold's price isn't that it's expensive. It's that it makes everything below it feel more accessible by comparison. That's not an accident either.
Apple isn't launching products. They're calibrating desire across an entire ecosystem simultaneously. The $499 student with a Neo and the $2,300 Fold buyer are both exactly where Apple wants them.
I love Apple, and the thought of a creaseless foldable iPhone is very cool… but if it’s gonna cost TWICE as much as an iPhone Pro Max? Umm no. That’s ridonkulous.Even for Apple. The iPhone Pro Max is their top of the line PRO iPhone. I’m sure the foldable iPhone will have worse cameras & battery life compared to the iPhone Pro Max, so i think Apple will be making a big mistake if they price it too high. Look what happened with the iPhone Air. Thin is cool. Foldability is cool. But if the cameras & batteries are worse than on the Pro Max, pricing it too high will backfire and will hurt sales.
Good-better-best is a product and pricing strategy that is 100 years old. Nothing newApple didn't launch a $599 laptop and a $2,300 phone independently. They extended every ladder in both directions simultaneously. Neo anchors the bottom of the Mac lineup. MacBook Ultra anchors the top. iPhone Fold anchors the top of the iPhone lineup. iPhone 17e anchors the bottom.
This is what a complete product architecture looks like. Every rung deliberate. Every gap intentional. Every price point defended by what sits above and below it.
The most revealing thing about the iPhone Fold's price isn't that it's expensive. It's that it makes everything below it feel more accessible by comparison. That's not an accident either.
Apple isn't launching products. They're calibrating desire across an entire ecosystem simultaneously. The $499 student with a Neo and the $2,300 Fold buyer are both exactly where Apple wants them.
The iPad price really was a shocker. I was on the fence until they said that. Order immediately placed.The Samsung Z Fold7 is $2000 but can be had for less on sales. The Pixel 10 Pro Fold is $1800, but can be had for less.
iPhones can also be had for less on sale and through cell provider deals. I've never yet paid close to full price for an iPhone, so it's likely there would be various deals for it.
Something to keep in mind. Many people were convinced the original iPad would be released for $800 to $1000. The $500 was a shock. More recently, many people were expecting the MacBook Neo was going to be $700 or $800.
None of us really know the price Apple will release this phone at. Anything right now is just guessing. People complaining before anything is known are just complaining to complain.
What percentage did Apple expect for iPhone originally for the world? I'm guessing they'll do ok with this cutting in to their Max sales. I'd say 10%, but they'll never give us that info.$1,999 for 256 is the highest Apple could possibly charge and still grab the 2% of iPhones sales this thing is destined to achieve.
It would be $500+ cheaper to do so.it makes more sense to buy 1 iPhone Pro Max and 1 iPad Mini?
The folding is gimmicky and kind of a “see I can do that too”. It’s a mish mash of an iPhone and an iPad but does neither well. I seriously doubt I’ll get that monstrosity but who knows. Maybe I’ll try one out and then desperately want one. But I doubt it so far.