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Damn, that's way too much for 256 GB. I already have two Foldables and both have 512 GB cuz these lovely other vendors usually give you a free storage upgrade when you preorder.
 
These may be overseas prices. Here in the states, starting price $1999. $2199 At most for entry! Anything else they are dead in the water, Samsung's fold is currently what...$1999? (diden't it have a price hike?). I dont see apple charging more...for a technically smaller phone. But then again with ram shortages...maybe 100 dollars more, idk.

Either way come June, im saving every penny i have for this! I've wanted a apple folding phone for 6 years now!
 
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I can’t justify the cost or use case. At home or in a static environment away it would be my Air 14. When on the move I just need a screen that confirms photos, documents and the usual transactions.
 
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They won't sell much of it, just like Vision Pro. It will remain a niche product and disappear from the lineup after two or three years.
I wouldn’t bet against this one. It will stick around for the long haul otherwise Apple wouldn’t do it.

Also, you count the AVP too lowly as well. The design is done. It will grow over time. Other products will come out in that range as well. Apple planted the seed and now it’s growing.
 
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I suppose this is a me problem. But in the interest of accuracy, please stop calling the rumoured Apple foldable phone the "iPhone Fold" as you have no way to know that will be it's name. You simply took what others have named their foldables and applied that to Apple. When we know that Apple likes to "Think Different", see MacBook Neo, and iPad, and others that apple defied the common assumptions. Call it the "rumored Apple foldable" and you cover your bases. You're accurate, and you don't lead people to believe there's going to be a thing there might and likely won't be.
 
For that price the compromises had better be few and far between. In particular I would personally find it very hard to justify spending that much and not having great battery life and great cameras.

This device is supposed to consolidate the need for two devices. But if I need another phone in my pocket or a separate dedicated camera for good pictures that’s a problem. And if this thing can’t handle a day of hard use that would normally be split between a phone and an iPad that is also a problem.

I really hope Apple can figure this out but I have my doubts.
 
For that price you can buy..

An iPad Air M4 256GB,
a MacBook Neo 256GB,
an iPhone 17e 256GB,
an Apple Watch SE3
AND Apple Airpods 4
AND still have money left over.

Yeah.. I am going to skip this.
Ok…

I agree that the rumored price reported here is stupid expensive and I probably won’t get it either.

But none of the products you list do what this foldable iPhone is at least claiming. Give you a big screen device you can carry with you in your pocket easily. Right now I have a purse large enough to carry an iPad mini with me and it has been extremely valuable. But not everyone wants to carry around a bag large enough for that on a regular basis. And the iPad mini screen is ****. This foldable phone will be almost the same size with a screen that is probably going to be bright enough to view outside. If carrying a larger screen on your person is not a priority then you were never the target market. But for many people this would be a big deal. Hence why phone screens have gotten so big and why other phone manufacturers have found success with foldables. There clearly is consumer demand for this type of product. It’s just not clear what people will pay for it.
 
I love Apple, and the thought of a creaseless foldable iPhone is very cool… but if it’s gonna cost TWICE as much as an iPhone Pro Max? Umm no. That’s ridonkulous. 😂 Even for Apple. The iPhone Pro Max is their top of the line PRO iPhone. I’m sure the foldable iPhone will have worse cameras & battery life compared to the iPhone Pro Max, so i think Apple will be making a big mistake if they price it too high. Look what happened with the iPhone Air. Thin is cool. Foldability is cool. But if the cameras & batteries are worse than on the Pro Max, pricing it too high will backfire and will hurt sales.
 
Apple didn't launch a $599 laptop and a $2,300 phone independently. They extended every ladder in both directions simultaneously. Neo anchors the bottom of the Mac lineup. MacBook Ultra anchors the top. iPhone Fold anchors the top of the iPhone lineup. iPhone 17e anchors the bottom.

This is what a complete product architecture looks like. Every rung deliberate. Every gap intentional. Every price point defended by what sits above and below it.

The most revealing thing about the iPhone Fold's price isn't that it's expensive. It's that it makes everything below it feel more accessible by comparison. That's not an accident either.

Apple isn't launching products. They're calibrating desire across an entire ecosystem simultaneously. The $499 student with a Neo and the $2,300 Fold buyer are both exactly where Apple wants them.
The Neo is a great price to value ratio.

Don’t know about other posters but my analogy I don’t feel like the M3 is a great value and is accessible because the M5 costs $120K. But that is me.
 
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I blow £1k every 2-3 years on a fresh iPhone, passing the older model down the line to my kids, or trading in, as appropriate. I do the same every 4-5 years on a fresh iPad. My next iPad cycle is coming up and my current phone is 18 months old. I'd be interested in a device that can replace both. And that means I have about £2k to spend. But unless I'm going to be holding on to my new foldable device for like 3-4 years at a time, I'm going to be overall spending more money. But that could work. Just a question of whether the foldable really will work as a complete replacement for both my iPad and iPhone, in all my use cases. And whether I'm brave enough to switch to a folding screen. My engineery sense is tingling about that crease....
 
I love Apple, and the thought of a creaseless foldable iPhone is very cool… but if it’s gonna cost TWICE as much as an iPhone Pro Max? Umm no. That’s ridonkulous. Even for Apple. The iPhone Pro Max is their top of the line PRO iPhone. I’m sure the foldable iPhone will have worse cameras & battery life compared to the iPhone Pro Max, so i think Apple will be making a big mistake if they price it too high. Look what happened with the iPhone Air. Thin is cool. Foldability is cool. But if the cameras & batteries are worse than on the Pro Max, pricing it too high will backfire and will hurt sales.

If Apple name this ultra they will see the foldable as their best phone though. Profit reasons is likely why they want you to buy the foldable
 
Apple didn't launch a $599 laptop and a $2,300 phone independently. They extended every ladder in both directions simultaneously. Neo anchors the bottom of the Mac lineup. MacBook Ultra anchors the top. iPhone Fold anchors the top of the iPhone lineup. iPhone 17e anchors the bottom.

This is what a complete product architecture looks like. Every rung deliberate. Every gap intentional. Every price point defended by what sits above and below it.

The most revealing thing about the iPhone Fold's price isn't that it's expensive. It's that it makes everything below it feel more accessible by comparison. That's not an accident either.

Apple isn't launching products. They're calibrating desire across an entire ecosystem simultaneously. The $499 student with a Neo and the $2,300 Fold buyer are both exactly where Apple wants them.
Good-better-best is a product and pricing strategy that is 100 years old. Nothing new
 
Give me the flip version at that price with camera equivalent to whatever the pro has and I'm dropping my change immediately. The fold is tall and doesn't fit in my clothes.
 
The Samsung Z Fold7 is $2000 but can be had for less on sales. The Pixel 10 Pro Fold is $1800, but can be had for less.

iPhones can also be had for less on sale and through cell provider deals. I've never yet paid close to full price for an iPhone, so it's likely there would be various deals for it.

Something to keep in mind. Many people were convinced the original iPad would be released for $800 to $1000. The $500 was a shock. More recently, many people were expecting the MacBook Neo was going to be $700 or $800.

None of us really know the price Apple will release this phone at. Anything right now is just guessing. People complaining before anything is known are just complaining to complain.
The iPad price really was a shocker. I was on the fence until they said that. Order immediately placed.
 
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$1,999 for 256 is the highest Apple could possibly charge and still grab the 2% of iPhones sales this thing is destined to achieve.
What percentage did Apple expect for iPhone originally for the world? I'm guessing they'll do ok with this cutting in to their Max sales. I'd say 10%, but they'll never give us that info.
 
The folding is gimmicky and kind of a “see I can do that too”. It’s a mish mash of an iPhone and an iPad but does neither well. I seriously doubt I’ll get that monstrosity but who knows. Maybe I’ll try one out and then desperately want one. But I doubt it so far.
 
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it makes more sense to buy 1 iPhone Pro Max and 1 iPad Mini?
It would be $500+ cheaper to do so.

Whether or not it makes more sense depends on how much you value this "unfolding" thing. You have to value it so much that you're willing to pay a lot more than the device is worth, and accept a worse iPhone and a worse iPad than you could otherwise get separately.

I personally don't believe in it at all. But I am likely going to get one and use it for a year to see for myself if it has any value. But I highly doubt it will.
 
The folding is gimmicky and kind of a “see I can do that too”. It’s a mish mash of an iPhone and an iPad but does neither well. I seriously doubt I’ll get that monstrosity but who knows. Maybe I’ll try one out and then desperately want one. But I doubt it so far.

It will do both well. Don’t get any notion where it will be a worse iPhone or iPad. It will be exactly same experience it will just won’t have as good cameras as the pro. Cameras which will be very little difference overall anyway
 
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