Freedom and peace of mind for smartphone customers
for just £3 extra per month.
London 27/9/11: From October 7th all of Threes new and existing contract smartphone customers will be able to enjoy the freedom of all-you-can-eat data for just an extra £3 per month.
The move extends Threes mobile data offer, giving complete peace of mind to its smartphone customer base. It follows the success of all-you-can-eat (AYCE) data on The One Plan contract, launched in December 2010, and a £15 bundle deal including all-you-can-eat for PAYG customers, launched in March 2011.
The introduction of AYCE handset data for contract smartphone customers is aimed at eliminating data fear and the worry of massive out-of-bundle data charges. It comes as smartphone sales continue to surge, with more than 98% of upgrading Three customers now opting for a high-end data-hungry device.
Statistics from Three also show that the amount of data customers are using each month is continuing to grow rapidly. For example the average quantity of data Threes iPhone 4 customers were using in February this year was around 488MBs per month. By August that number had shot up to almost 1.2GBs.
The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th were opening up all-you-can-eat to everyone else, starting from as little as £18 per month, said Thomas Malleschitz, marketing director at Three UK.
Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they dont have to worry, they can have that peace of mind for the long term on a contract of their choice.
So downloading apps, browsing the web, checking out the latest music or YouTube clips, shopping, emailing, keeping up to date with the news, booking a restaurant, using an internet map to get there, and much more becomes hassle and worry free.
Three is also enhancing its most popular Talk & Text plans to offer the same generous allowance of minutes and texts, but with the addition of all-you-can-eat data.
The new plans sit alongside the existing Talk and Text contract handset tariffs, meaning customers can either choose the AYCE option or not.
The new Talk & Text plans, which start from £18 a month with a handset, are as follows:
Talk 300/500/900 with all-you-can-eat data
· 300/500/900 minutes or texts
· All-you-can eat data
Text 100/300/500/900 with all-you-can-eat data
· 100/300/500/900 minutes
· 5000 texts
· All-you-can-eat data