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Everyone is shocked at a fashion item like a sock for your iPhone selling for $150, but what is basically an early iteritation VR dev kit being sold by Apple to consumers for $3500 with little third software support and little chance of ever getting some makes perfect sense to them.
 
I took a new sock, from Costco, cut the bottom off at the ankle portion, sewed the top portion closed where I made the cut, took an old sweater, cut the sleeve off off, slit it down the middle, sewed the top ends together, the other end I sewed to the sock. Voila, total coat about $0.38. Works just as well, and looks better. Suck it Apple.
Well, it did involve your labour and a sweater that was already paid for, so your cost estimate was a bit oversimplified.

It reminds me of the ads I see on TV which tell people that have old gold and silver lying around around their house that they can bring it in and exchange it for cash. Sure, but most of the people that have precious metals lying around their house don't need cash badly enough to trade gold in at a loss. And people buying this iPhone Pocket aren't the types worried about dropping a couple of hundred dollars on some swag. More likely that sewing their own accessories would freak them out more.
 
It's the price of AirPods Pro. Hardly enough to break the bank.
Really, comparing AirPods to a sock? One is full of technology that took money and time to research and develop, the other a bloody sock that could be knitted in my bedroom with fabric I could get in any retail store for less than the price of a coffee.
 
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