MacDailyNews publishes a full page print ad for the Apple iPhone which appears on the back cover of the August 2007 issue of Details Magazine.
The copy reads:
Article Link
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MacDailyNews publishes a full page print ad for the Apple iPhone which appears on the back cover of the August 2007 issue of Details Magazine.
The copy reads:
Article Link
swingerofbirch
macrumors 68040
I don't follow magazines so I had not seen this, so I will disagree with the playah hatas and thank the subby.
Best Apple ad ever was when I was in my high school library and was flipping through a magazine and found a pull out ad for the PowerBook G3 that had a shark. That was le awesome.
Best Apple ad ever was when I was in my high school library and was flipping through a magazine and found a pull out ad for the PowerBook G3 that had a shark. That was le awesome.
Apple steals others ads without credit, again!
Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:
"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php
"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml
Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:
"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php
"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml
Oh, please. Apple didn't steal anything.
The phrase "Touching is believing" is a clichéd phrase that Apple used because it applies perfectly to the iPhone.
Unoriginal? Maybe. Stolen? ...I don't think so.
I'll have to get one of the mags that has this ad.
Who knows, maybe one day we'll see it in the Apple Collectors forum.
OK, maybe not.
Who knows, maybe one day we'll see it in the Apple Collectors forum.
OK, maybe not.
Exactly. It's just a play on words. There's no violation here. Does he actually think Apple should give credit because someone has used the word "touch" in their ad before they did? Whatever.
It's a good ad. I like the glowing screen and the way finger motion is shown.
If only the iPhone would really hold still in space like that!
If only the iPhone would really hold still in space like that!
Perfect!
After all that has been said and done about the iPhone this ad perfectly captures the reason it will have mass appeal. It is simply elegant.
It does have a magical draw that pulls you in. It should do well to attract more PC users to consider purchasing Macs. The last time I was in the Apple store it was wall to wall people. Amazing.
Love my iPhone!
After all that has been said and done about the iPhone this ad perfectly captures the reason it will have mass appeal. It is simply elegant.
It does have a magical draw that pulls you in. It should do well to attract more PC users to consider purchasing Macs. The last time I was in the Apple store it was wall to wall people. Amazing.
Love my iPhone!
As a long time (1978) satisfied Apple customer and an AAPL share holder I, for one, am very interested how Apple and its products are presented and perceived.
Glad to see this reported...
Glad to see this reported...
Oh, that phone is so pretty. But awesome phone and great ads still can't convince me to go back to AT&T. 
One thing I've always noticed, even when I was hardcore PC, is the elegance and simplicity of Apple design. I can see it in their products and ads. They just don't NEED all the flashy BS.
Why are ads even out
I've heard so much about the iPhone from the news that I'm suprised that Apple has even worried about advertising... I do like the comercials though My iPhone Commercial
I've heard so much about the iPhone from the news that I'm suprised that Apple has even worried about advertising... I do like the comercials though My iPhone Commercial
Here's my fav (circa 1977):
I quite like this one from "way back when…"™
Makes the "Mac v PC" ads look amateur.
Note the 8 character file name and 3 character extension. Top quality "sledging" as our friends down under say.
You must be kidding. It's a take off on "seeing is believing". By your analogy, Nintendo's ads weren't original either. I'd seen "tasting is believing" ads for donuts for a long time. The fact that both apple and Nintendo use touch screens as interface technology on some of their products means both will likely tout that interface in similar ways.
Myself, I like the ad. Like the iPhone, it is simple, elegant and to the point (if you will forgive my bad pun).
I could think up ridiculous examples that make everyone theives, but I doubt it would be worthwhile, much like this connection you've made. Come on, now.
~ CB
I am waiting for the poster with someone licking the iPhone screen with the words 'Smooth as Butter' underneath.
