iPhone Remains Popular With Teens as iPad Interest Plateaus

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 8, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's iPhone continues to grow in popularity with U.S. teenagers, according to Piper Jaffray analyst Gene Munster's latest semiannual teen survey [PDF], which asked 7,500 teens about their device preferences. 61 percent of teens now own an iPhone, compared to 55 percent from a survey conducted in October 2013 and 40 percent in the fall of 2012.

    67 percent of teens expect their next phone to be an iPhone, up slightly from October's survey. When it comes to tablets, 60 percent of teens own one, up from 56 percent in the fall. 66 percent of those own an iPad (55% full-sized, 11% mini), which is down slightly from 68 percent, with ownership shifting further towards the mini. 18 percent of teens who don't own a tablet expect to buy one in the next sixth months and of those prospective buyers, 66 percent plan to choose an iPad.

    The Spring 2014 survey also covered prospective teen interest in an Apple smart watch, which the company is said to be developing. Of the 7,500 teenagers surveyed, six percent currently own a smart watch and 17 percent of teens would buy an iWatch if Apple were to sell it for $350 or less.
    In the past, Samsung has attempted to position its Galaxy phones as the choice for teenagers by portraying the iPhone as "uncool," but this marketing tactic appears to be largely unsuccessful given the segment's growing interest in Apple products.

    Despite the iPhone's popularity, the iPad has become slightly less popular with teenagers as competitors like Google and Kindle have released more affordable options. Android tablets in particular have seen consistent growth among teens, even after the launch of the Retina iPad mini and the thinner and lighter iPad Air.

    Article Link: iPhone Remains Popular With Teens as iPad Interest Plateaus
  2. macduke macrumors 604


    Jun 27, 2007
    Central U.S.
    But...but...but all the Samsung commercials say iPhones are for old people!
  3. Razeus macrumors 603

    Jul 11, 2008
    I sometimes question why I have an iPad. Probably why I haven't bought the iPad Air. The iPad 4th gen is good enough and the apps aren't going to do anything different with the Air.
  4. DipDog3 macrumors 65816


    Sep 20, 2002
    The reason is probably because the iPhone is subsidized & the iPad is not.

    Parents probably don't mind paying $100-200 for a kid's iPhone (since all subsidized phones cost about the same), but they will balk at spending $500 for an iPad when other tablets are much cheaper.
  5. inkswamp macrumors 68030


    Jan 26, 2003
    This is interesting especially in light of all those consumer surveys from a couple years ago that showed increasing numbers of Android users planning to buy iPhones and few going the other way.

    I've joked that dealing with the Android clusterf*** for 2 years is enough to make anyone an iPhone user, but I'm starting to think that's what is actually happening. I watched it happen with my wife and my daughter, both of whom loved their Android phones at first, but grew weary of its eccentricities after 6 months and switched to iPhones. I know others who have done the same. I know of nobody who grew to hate their iPhone and jumped to Android.

    It's anecdotal, I know, but it does fall in line with the consumer surveys from the last few years.
  6. Razeus macrumors 603

    Jul 11, 2008
    Parents are in for a rude awakening once they discover cell phone companies are going away from this and you're paying for your phone outright.
  7. samuelwong macrumors newbie

    Sep 10, 2013
    Cost is an issue

    Tablet is not as 'essential' as phone for the latter is somehow a real need for a fast-paced and busy schedule family. No parent will find it unnecessary to locate their youthful kids precisely while allowing them to have active and social lifestyle.
    As middle-aged man, I like iPad in terms of its integration with iPhone and Macbook which is a real convenience to a working professional. I don't have to figure out so many variations of apps as in Android world.
  8. chrisbru macrumors 6502a


    May 8, 2008
    Austin, TX
    No they aren't. Phone companies are moving towards installment plans. So it will just be another monthly fee along with the bill.
  9. Amplelink macrumors 6502a

    Oct 8, 2012
    This study asks about device preferences. Why would subsidies come into play?
  10. abhishake macrumors regular

    Jul 14, 2005
    I've had the iPhone since the very first day back in '07 when it came out for $500 and have had every single iteration since. I'm about to switch to Android. I've wanted to for a while, but I'm a sucker for the ecosystem. Hardware wise Androids are now better - that's a fact. Something we've never really dealt with since Apple competitors usually just suck it up.

    Having said that - I will be converting to a Nexus if the iPhone 6 doesn't have a bigger screen. The iPad Air is the best tablet out there, but the phone simply sucks.
  11. The Doctor11, Apr 8, 2014
    Last edited by a moderator: Apr 8, 2014

    The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    Well I'm a teen so I guess I'll take the survey.
    Own an iPhone
    Own an iPad
    Would love to buy an iWatch.

    And the percentage of teens that are apple fanboys is 0.00001. I'm sorta the only one in the category.


    Samsungs to stupid to see that I guess. Do they make glasses?


    Yeah but have you ever seen little kids with tablets. There's a ton of little kids with iPad mini's not iPods.
  12. TechGod macrumors 68040


    Feb 25, 2014
    New Zealand
    But it's more expensive to be on contract... are you going to just forget the contracts insane pricing?
  13. RedOrchestra Suspended

    Aug 13, 2012
  14. 3282868 macrumors 603

    Jan 8, 2009
    Wait, I thought we were in a "post-PC era" of tablets. ;)

    The Mac Pro sells better than expected, and iPad's are plateauing. Could be for any reason, but at least the new Mac Pro has shown professionals and enthusiasts still need and want a desktop system (not an all-in-one).
  15. mw360, Apr 8, 2014
    Last edited: Apr 8, 2014

    mw360 macrumors 65816


    Aug 15, 2010
    iPhone owners chart is absolute percentages (i.e. all teenagers) but iPad figures are relative (all tablet owners). iPad chart therefore omits overall tablet sales growth where iPhone does not. Misleading.

    Also figures in the article for tablet sales 60% up from 56% are very close to the iPhone increases shown in the chart (looks like 61% up from 55%), so the iPad is growing almost as fast as the iPhone. That's not a plateau. Boring, but true.
  16. bawbac macrumors 65816


    Mar 2, 2012
    Seattle, WA
    Well, sort of...

  17. Taipan macrumors 6502

    Jun 23, 2003
    If 70% of non tablet owners intend to buy an iPad, shouldn't the number of iPad owners be increasing? I can"t believe that there are as much leaving the iPad.
    OK, they didn't tell WHEN they intend to buy...
  18. Yelmurc macrumors regular

    Apr 16, 2008
    Houston TX
    Devices and eco-systems are only as popular as the apps they use. I keep thinking to myself if Apple can get an amazing game or some piece of software that makes people want to buy an iPad they'd see large growth again. Having the hardware is not enough. If the only compete on standard features they won't keep the lead.
  19. carjakester macrumors 68020


    Oct 21, 2013
  20. dannyyankou macrumors 604


    Mar 2, 2012
  21. IJ Reilly macrumors P6

    IJ Reilly

    Jul 16, 2002
    Beginning a sentence with a numeral is a huge writing blunder.

    Sorry, but this kind of thing really makes my brain hurt. Ow.
  22. malexandria Suspended

    Mar 25, 2009

    I've been seeing more and more people with Surfaces at Business Conferences lately. And whenever I go to the mall a lot of folks seem excited about the Surface in the MS Store.
  23. dampfnudel macrumors 68030

    Aug 14, 2010
    Brooklyn, NY
    I don't think even Apple would have the balls to charge that much.:eek:
  24. senseless macrumors 68000


    Apr 23, 2008
    Pennsylvania, USA
    61% of teens own an iPhone, so the the other 39% own Androids and 100% of US teens now own a smartphone with a data plan payment? Something is obviously askew.

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