Who is the target consumer?
You can't reduce the entire audience for "iPhones" like this
It's a MASSIVE market and within that are very large factions with different preferences here
Relatively "tiny" slices of the iPhone market could be entire successful businesses on their own.
It's why it's so preposterous that Apple refuses to address different subgroups.
No iPhone shape or size is going to be "unsuccessful" ... they have just become obsessed with everything needing to be a MEGA MASSIVE HUGE HOME RUN
I'm not saying it's what I want or what anyone should want.
But Apple doesn't get rewarded by catering to demographics that don't meet a certain size.
Apple is as mainstream as it gets and caters to the mainstream consumer by creating what it thinks is a line-up of smartphones that most consumers would find attractive enough to buy. And by "thinks" I mean looks at consumer trend reports and its own sales numbers that tell it which of its models are a hit and which are a miss.
But regardless of how I phrase it, the sales figures for 12 mini and 13 mini are there for you to look up and they all tell the same story.
The mini didn't sell enough to warrant r&d for the next iteration.
No business is spending r&d and setting up production for creating a product that sells a fraction of what another type of product sells. What's not to understand?
Apple could also put out a display-less, Siri-only iPhone at $99 to sell to the niche of 300 people that want that. But why would they, when you consider how much it would cost in r&d to create a product like that, something that next to nobody wants?
Y'all are all deliberately obtuse and emotional about the mini. The value/$ is terrible for the mini when sold next to something that's 20-40% larger and just costs $100-$300 more.
mini would only ever sell well if Apple killed all >5.4" iPhones. It would only succeed in a vacuum without the 6.1" and larger models.
Phablets and social media killed the pocketable smartphone. Nobody is "upgrading" to a new smartphone with smaller battery and display than their current/old smartphone.